Ballyhoo (Dec 16, 1955)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 16, 1955
Volume:
Ballyhoo (Dec 16, 1955) Profit Blitz for 'Fitz'
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES h showmanship SERVE with) showmanship: showmanship PROFIT wit SAV E with SEPT. 5th TO DEC. 3rd 1955 SE Libiwith showman HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL PRIZE WINNERS GROUP 5 ist Prize = Robert Knevels, Tivoli Windsor $250.00 Special J.J.F. award 100.00 350.00 2nd Prize ~ Sam Mantle, Parkdale Toronto 150.00 Special J.J.F. award -00 205.00 3rd_ Prize Roy Downey, Beach Toronto 100.00 Special J.J.F. award -00 135.00 4th Prize Joe Cardwell, Alhambra Toronto 50.00 Special J.J.F. award 20.00 70.00 2th Prize George Morrell, St. Clair Toronto 50,00 Special J.J.F. award 20.00 0.00 6th Prize Frank Sabatini, Lake Fort William 50.00 Special J.J.F. award 20.00 70.00 7th Prize George Davie, Palace ~ Toronto 50.00 Special J.J.F. award 20.00 0.00 8th Prize Gordon Carson, Fort Fort William 50.00 Special J.J.F. award 20.00 70.00 gth Prize Maurice Doyle, Runnymede Toronto 50.00 Special J.J.F. award 20.00 70.00 LOth Prize Charlie Bahrynowski, Royal Ft. William 50.00 Special J.J.F. award 20.00 0.00 FOR THRIFTY OPERATION ist Prize Bob Hurwitz, Starland Winnipeg 75.00 Special J.J.F. award 30.00 105.00 2nd Prize Bob Knevels, Tivoli Windsor 50.00 Special J.J.F. award 20.00 70.00 3rd Prize George Morrell, St. Clair Toronto 25.00 Special J.J.F. award 10.00 ! 00