Ballyhoo (Dec 16, 1955)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 16, 1955
Volume:
Ballyhoo (Dec 16, 1955) Profit Blitz for 'Fitz'
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES FIT with showmanship SERVE with. showmanship showmanship h showmanship PRO SAVE with SEPT. Sth TO DEC. 3rd 1955 HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL PRIZE WINNERS Special awards to the managers in the East and the West who made the best comparative showing over the thirteen week period. EAST Eddie Lamoureux, Palace Windsor $150.00 Special J.J.F. award 55.00 205.00 WEST Clarence Marshall, Capitol N.Battleford 150.00 special J.J.F. award 55.00 205.00 oXoXeX.X.Xo DISTRICT MANAGERS lst Prize Mort Margolius $250.00 Special J.J.F. award 100.00 0.00 2nd Prize E.E. Fitzgibbons 150.00 Special J.J.F. award D5) a OO 205.00 3rd Prize Ray Tubman 100,00 Special J.J.F. award 535) A 10}0) 135.00 BOOKERS ist Prize Herb Black 250.00 Special J.J.F, award 100.00 350.00 2nd_ Prize —John Heggie 150.00 Special J.J.F. award HEA OW 205.00 3rd_ Prize Paul Cardell 100.00 Special J.J.F. award 35.00 5 OO, eXeaXeXe Xe Xo That brings us to the end of our prize list boys ... and a fairer or more equitable distribution of the ten Gts would be hard to imagine, Those who really set their minds to it, and honestly tried to SERVE ... SAVE ... SELL and PROFIT WITH SHOWMANSHIP .., walked off with the loot. Good luck to you guys ... and if my wishes can help ... you'll have a VERY MERRY CHRISTMAS, and the happiest NEW YEAR you've ever known,