Ballyhoo (Dec 16, 1955)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 16, 1955
Volume:
Ballyhoo (Dec 16, 1955) Profit Blitz for 'Fitz'
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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$10,000 IN CASH PRIZES Fit with showmanship ° PR SERVE withzshowmanship } S A\V/E with showmanship th showmanship e oft lite © anon dy dAdo” 1955 HONOURING 25 YEARS OF INSPIRED LEADERSHIP IN FAMOUS PLAYERS National Drive Captain DAN KRENDEL $$$ $$ $ $$ $$ $ GG $$ oS 6 BE B 8 $25.00 On its way to Freeman Paramount Halifax Skinner for two swell jobs ... His ILLEGAL coop, and the swell kids! show promotion with a local merchant. Swell stuff. $15.00 To Martin Cave of the Atlas in Victoria for excellent all around selling activity. $10.00 For Paul Turnbull of the Downtown: in Hamilton, for good selling and newspaper co-ops, $10.00 To Ted Doney of the Royal in Guelph for his consistency in promoting newspaper co-ops. $10.00 Goes to Len Bishop of Sheas in Toronto, for a fine campaign on PANCHO VILLA. $10.00 On its way to Ralph Mitcheltree of the Capitol in Calgary for a sensational Pepsi deal, $ $ $ $ $ $ $ $ $ $ $ $10.00 = To Pearl Treleaven of the Strand in Brandon, for her fine LOVE IS MANY SPLENDORED THING selling. $ $ $ $ $ $ $ $ $ $ $ $ $10.00 For Herb Chappel of the Palace in Guelph, for a really grand Home-I-Tis newspaper promotion, $10.00 Goes to Don Edwards of the Tivoli in Hamilton for his Muscular Dystrophy public relations deal, $10.00 For Jerry Duggan of the Paramount in Kenora, for excellent ELMER selling, $10.00 In the mail to Charlie Bahrynowski, of the Royal in Fort William for an outstanding DAM $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ BUSTERS campaign. Rs $10.00 On its way to Len Turoldo of the Capitol in Brandon, for fine promotional work on his $ DAM BUSTERS engagement. F THAT'S IT GUYS. $ $$ $$ $$ $$$ $$ $$$ ee ee Bg gs