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Projection engineering (Sept 1929-Nov 1930)

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-Silver -Marshall This ultra-modern factory at Chicago, one of the largest in the middle west devoted exclusively to vacuum tube apparatus — (over 100,000 sq. ft.) — is occupied entirely by Silver-Marshall, Inc. Silver-Marshall Ideas May Clear Up Your Sound Quality The house with the best sound is not always the most expensively wired house. Many a theatre where the sound goes over biggest with the customers nowadays is one where correct but little-known electrical principles have been ingeniously applied — as for example in the manner of connection of speakers to the amplifier. Silver-Marshall engineers are masters of speaker location and New Silver-Marshall Auditorium Speakers These new speakers are the result of a determination on the part of Silver-Marshall engineers to provide a speaker actually capable of delivering to your patrons the most perfecttone fidelity that modern amplifiers can preserve. They &rz built by pioneer speaker designers to reproduce the most delicate coloratura soprano, or the thunder of artillery in warfare, as faithfully as they do ordinary dialogue. The newSilver-Marshallauditorium speakers are available at extremely moderate cost, to fill the requirements of any theatre, no matter what its size and shape, no matter what type of amplifier is used. The proper selection, location, and method of installation of speakers is an important part of the service offered by Silver-Marshall sound engineers. wiring — for not only are SilverMarshall auditorium speakers preeminent in their fidelity of reproduction, but Silver-Marshall audio transformers of all types have been leaders in quality since 1925. Extremely interesting, both from the economy and performance standpoints, are some of the recent practical discoveries of our installation engineers. Why not write and get, without cost or obligation, the benefit of their years of experience in sound problems? Tell Us This About Your House Silver-Marshall engineers will cheerfully make recommendations for your theatre without charge. They must know the following: 1. Length, width, and seating capacity of house. 2. Amount and type of absorbent material ("felt," drapes, carpets, type of seat upholstery). If house is already wired, following should he stated also: 3. Make and type of amplifier used. 4. Make and type of speakers now in use. 5. Does amplifier operate directly into voice-coil circuit of speaker (or is a speaker input transformer used)? 6. Faults of present reproduction — such as: "Boomy"? "Barrel-like"? "Nasal"? "Sharp"? "Tinny"? Write us now — see suggestions above — at right Kindly address the Chief Sound Engineer SILVER-MARSHALL, Inc., 6459 W.65th Street, Chicago, C. S. A.