The public is never wrong (1953)

Page scan 00091 from The public is never wrong

Record Details:

Title:
The public is never wrong
Date:
1953
Publisher:
New York : G. P. Putman's Sons
Volume:
The public is never wrong
Leaf #:
00091
Language:
English
Subjects:
Motion Pictures, Motion pictures--Biography
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
September 26, 2024
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71 despite the hour and a half running time. The critic had looked too many generations ahead. He had forgotten that the vast majority of his contemporaries had never had, and would never have, a chance to see Sarah Bernhardt in the flesh. He was right about future generations being thankful for her appearance, though not for the reason indicated. Her performance was of historical importance because it went a long way toward breaking down the prejudice of theatrical people toward the screen. Some years later when Sarah Bernhardt was playing in New York, I sent my card to her dressing room. Word was returned for me to come to her at once. As I entered she was bidding others to leave us. She inquired, soon after the greetings were over, "Did you make any money on it?" "Yes," I answered. "It was very successful." She sighed. "I am relieved. It was my fear that you would lose heavily." Then I explained the great value of her performance to the motion picture industry. She was surprised and happy. The profitable marketing of Queen Elizabeth was, however, difficult. Exhibitors were angered by the demand for high rental prices— as much as fifty dollars a day. "That is outrageous," Marcus Loew shouted. "No picture can be worth fifty dollars a day." Even so, he bought the New York State rights, or