Publix Opinion (Jun 5, 1927)

| Publix Opinion Published py and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President ; Joun E. McInerney, Editor Borsrorp, Dr. Advertising ss SPECIAL CORRES Lem Stewart ...--- Poe ear ee a ee ee eae PONDENTS ae ® SMR: Be RMS Ae ee were Olympia Theatre, New Haven Shea’s Buffalo Theatre, Buffalo cee eae oe eee ee ......Metropolitan Theatre, Boston eA esl Michigan Theatre, Detroit _.. Balaban & Katz Theatres, Chicago ..Balaban & Katz Theatres, Chicago Publix Adv. Representative eee eee Peer ieee Digleeeie te ee 0-6 0.0 6a 6 Pee ee eT ae ee Uae eee a nc elle IOS argue otss ee € ee 6 OS OL le 0 ho me a celene. « oeecew nee Capitol Theatre, Des Moines $i etal? Bat eho ae e en an eence Serle tae at tae 6) Rote (6 OA me .e...+Palace Theatre, Dallas bea en Wreken er ep, 68. ee Ole eee 8m Saat a enereie ee Texas Theatre, San Antonio Wittens G Cietaacn le Metropolitan Theatre, Houston ..Saenger Theatre, New Orleans 4 .Loew’s Palace, Memphis Ge acee comin eas Howard Theatre, Atlanta Metropolitan Theatre, Los Angeles San Francisco eee eee cee ee ee eee Poe eer ane Ter er eee ce ee ee Grist........+.--es Loughborough... TUS..--..-- aa @ § : e _ Figures Don’t Lie first thought the story in this issue of Publix Opinion reg the millions of persons who have had Publix impressed eir minds through the medium of the Opportunity contest sound far fetched. But you can’t get behind the figures nd 1 gures—except some women’s are not supposed to lie. There is no doubt that Opportunity has earned a wealth of orthwhile publicity for Publix. The movement to bring into he spotlight young entertainers that might otherwise blush unseen is a worthy one and one of which our organization ee ee ce os © «0 0 8 00 #0 eee 8 O88 8 88 sted by the thousands of inches of valuable news space garnered. And the contest is far from over. If anyus keep getting bigger and bigger space on it. The News Reel | at many alert theatre managers and press representaave recently capitalized current news events with great _ News reels hold an important place in every program ride appeal if properly publicized. Whenever pos . Outstanding events should always be sold con y news subjects will attract attention when conventional ion copy fails. Our musie department is continually ing new effects and accompaniments for news features and uld be called upon for service ideas whenever there is any loubt as to proper musical setting. Many incidental short subnd even trailers ean be greatly improved and developed better entertainment features by good accompaniment. s not an original suggestion by any means but simply a to renew our warfare against spotty performances. ght also revive that good old slogan, ‘“‘If it’s worth’s —SAM KATZ. _ Next Season Managers will convene at the Home Office in York in July. Plans and policies for the new season and ters pertaining to operation will be discussed. Adverpublicity and exploitation in particular, will be analyzed nal campaigns presented for consideration. Every and press representative should have reports and sugeady for the District Managers to bring up at the meetings. If you have any new ideas for local or \paigning, be sure to have them in the hands of your nager in time for the July discussions. If you have plans to improve any angle of operation, write detail and they will be carefully considered. An n of practical thoughts will go a long way in helpcircuit to realize the quotas which will be estab 2 | pea —A. M. BOTSFORD. cae| i esi psec eneep penitent sab teenies sialic ws reel should be featured in newspaper and lobby SOLD NEWS REEL FOR BIG RETURK Augusta Tied Lindy Flight and Local Stunt Here is an instance where the alertness of a manager to merchandise his news reel (co-incident with three fortunate events that enhanced its value), was entirely responsible for Friday and Saturday receipts, 255% above the average. Early Friday morning, May 29th, fourteen of the big government bombers that had taken part in the war maneuvers in Texas, arrived in the City of Augusta. One of these aeroplanes was ordered to carry a gift from the City of Augusta to Mrs. Lindbergh, mother of the famous pilot. Co-incident with the arrival of these giant planes in Augusta, and the current news about the suecessful flight of Captain Lindbergh, one can readily appreciate the local interest in Augusta. In addition to the fact that these exploits represented the major news item on the front page of every newspaper, the officers and pilots, who brought the planes from Texas, were extensively entertained Frank Miller, City Manager of the theatres in Augusta, on Friday and Saturday was featuring his first showing of the news reel, picturing the start of Lindbergh’s flight from New York. Mr. Miller issued a special invitation to the fourteen’ pilots from Texas to be his guests to see Lindbergh’s take-’ off, and in addition, the news reel shots of the scenes of their own maneuvers in Texas. Thus, the news reel and Mr. Miller’s enterprises. were tied in with every one of the front page stories above referred to. Mr. Miller attributes the successful business which he enjoyed the two days in question, not to either of \the feature films, but to his news on the front of the theatre. A display listing of SN eS a eee tieup with the aviators of Texas and the news reel featuring Lind ‘bergh. Publix Theatres presents “WINTER NIGHTS” An Aretic Fantasy Devised and Staged by “JOHN MURRAY ANDERSON Scene 1 THE FOREST OF ICICLES “WINTER NIGHT’ Sung by The Nelidoff Quartette Scene 2 THE ICE PALACE (1) THE SNOW FLAKES The Six Russell Markert Dancers Mitzi Tully Dorothy LaCrosse Marie Lamkin Helen Fagen Eleanor Dunn Sally Koss (2) THE SNOW MEN The Arnaut Brothers (3) (a) “The Rising Sun” (b) “Raspochol” (4) THE WILD DUCK Clyde Cottam (5) THE SNOW QUEEN “ “Theme and Variations” Sung by Stella Power (6) “THE LOVING BIRDS” The He-Penguin + John Arnaut The She-Penguin Rene Arnaut FINALE The Entire Company Seenery. designed by Herman Rosse Costumes, designed hy Jacques Darey Costumes executed by Brooks General Musie Director, NATHANIEL FINSTON Production Department under the -. direction of FRANK CAMBRIA * WARNER BROS. present DOLORES COSTELLO in j “A MILLION BID” From the storu by George Cameron Scenario by Rohert Dillon Directed by Michael Curtiz WHIRLING AROUND THE PUBLIX WHEEL Paul Whiteman, the Maestro of Syncopation, begins an engagement of six weeks at the Paramount Theatre, New York, on Saturday, June 4th. Of course Paul will have his entire gang with him. The band polhiey at the Olympia Theatre, New Haven, opened Saturday, May 28th, with Alex Hyde as personality band leader. The show went over with a bang with Gypsy Berne working in front of the band. “‘Voice of the Nightingale,’’ with Sybil Sanderson Fagan, which proved such an applause getter at the Paramount, is slated to go to New Haven and Boston. “Opera vs. Jazz,’’ Frank Cambria’s show, closed this week at the Howard, Atlanta, after a most successful tour of the unit houses. . Boris Petroff is now staging the productions that accompany the Gene Rodemich band at the Metropolitan in Boston. Evelyn Hoey continues to be a sensation in front of the band at that theatre. SCHOOL CHILDREN STUNT HELPED BENEFIT SHOW Manager J. P. Harrison staged a special benefit show for the Flood Sufferers on a Saturday morning in conjunction with a pre-showing of Rin-Tin-Tin in ‘‘Tracked by the Police’’ at the Publix Hippodrome Theatre, Waco, Tex. Harrison trained and drilled over 200 school children in this beautiful stage attraction, and at the conclusion of the performance, all the children in their various costumes paraded from the theatre to one of the churches where motion pictures were taken. The parade of kids was six blocks long and attracted plenty of attention. But the beauty of the whole stunt was that these 200 children went out and talked the picture up to everybody they came in contact with it. _ Rin-Tin-Tin in ‘‘Tracked by the Police”? played the following two days and receipts were far above the average. en TEXAS GUINAN SAYS, GIVE US A LITTLE HAND Or in the Immortal Words of Paul Whiteman, “You Know What I Mean” a : Once upon a time there was a regular fellow in Atlanta. Never had much to say but he had the knack of going out and putting it over with a bang. When Wheeler Wadsworth went down to Atlanta several weeks ago he got a reception that almost rivalled the one accorded Lindbergh on his Atlantic leap. It would have been a great story for our little hearthside journal but we never heard of it until the other day. C’mon Gus, Let ’s get some copy from Atlanta. And where’s our old friend Ernie Geyer. He’s always got a good stunt up his sleeve. Still we’re not getting any for Publix Opinion. We’re sure Bill Jacobs is knocking them dead in Kansas City, but we havent got a stunt from Bill in so long that we’re worried. In other words we want to get the stunts the whole gang is putting. over. This is our seventh issue; the dice are still hot and we want them to stay hot. But we’re looking for help from a lot of the boys we have not yet received a line from. Let's get going. What do you say Bud Gray, Ray Jones, Bill Pine and others. It’s your sheet. |Where the Unit Shows are Playing Week of June 5th aE WSCC IIA TN 16 ye eric So taker Paramount........ . Winter Nights (Anderson).........., Olympia. ocr oe Mig eee ond Sports Review (Petroff)..........0... Metropolitan....... za ston, Mass. matches: CANGSrson) foci coe cele Bi alow csi to Ge Buffalo Py ae 6 Vienna Life (Cambria). :....0..05..: MIChiga tices os Detroit "Mich Birthstones (Anderson).............. Chicago. ics aay iacey Chicago, Il. Borrah Minevitch (Cambria)....... 1! TIVO. i305 erica. yss Cnlicago, Ti The Sampler (Anderson)...........2 Uptown 24ce ...Chicago, Tl. Way Down:South (Cambria)......... hayott (8. dayaycs ori... ret 3 Memory’s Garden (Anderson).......! Ambassador.......... St. Louis, ‘Mo. Family POND RT acs ge cee ee ee es MEW MEN ig Aes o.13-cS Kansas City, Mo. Milady’s Perfumes (Anderson)....... PRN LODE los ieee es Omaha, Nebr. Egypt (Petroff) ....... SRR AR PRE eS BARON a Wate vis cate eg hh Des Moines, Ia. Stone Age Follies (Anderson)........ DAVOU: Ch-waelk)ge asc eek ss. cs... inet Alpine Romance (Cambria).......... Palate ins. sic. os Shae: a a Dallas, Tex. Sea Chanties (Anderson)............. AMIS ow keds Gh ata 6 O's San Antonio, Tex. Gera aie ena are 5 a kiss gnaw Metropolitan... .i..0.4.. Houston, Tex. ss BPEOM iss os oie sie OTROS ic is ee id a eres Spee “ahigiin de Bridge L . A io ae MIMbria) css eden mer de ee re sees. WOew's Palace...... M Chinese Jade (Anderson) ............ MAW ALO S06 al a cea vewie s " a