Publix Opinion (Jun 12, 1927)

. ~2 0 aa Selo. ssceeserresenshleeeeeebenerenee Leocceenn ss sane: (nenenenes = ALLLASLRLAU ELUATE SARSL RE 2 PUBLIX PARAMOUNT PICTURE PROGRAM PROMISES OPINION, WEEK OF JUNE 12ru, 1927, ‘a NEW SEASON PRODUCT ON BOX-OFFICE LINES Great Stories and Big Names Galore With Which to Tickle Palate of Movie Public What is claimed to be one of the best group of Paramount Pictures ever sponsored is that which has just been outlined for next Season. Many of them have already established themselves as outstanding box-office successes at a $2.00 scale. The others have all been made with an eye to box-office results. There follows a forecast of what the managers of Publix Theatre are going to get in the new season: Among the long run specials are “Beau Geste,’”’ pulse-quickening mystery which has proved a smashing hit at $2.00 prices in every big city in the world; ‘“‘The Rough Riders,” the comedy and romance of a thrilling story—ready-made audiences are clamoring for this Broadway hit. Special long run attractions include “‘Chang,” hailed as the world’s greatest and most different picture; ‘‘Metropolis,”’ imaginative prophecy of the future—an amazing picture; ‘‘Abie’s Irish Rose,” the world’s greatest stage production now in its sixth year on Broadway and the popular hit of every city in the United States; “Gentlemen Prefer Blondes,” the world’s prize gold digger living up to that greatest of all catch phrases; ““Beau Sabreur,’’ dashing adventure in | the Foreign Legion, best selling sequel to ‘‘Beau Geste;” “Underworld,’’ a melodramatic knockout based on modern crook life—daring, breath-taking, original; ‘‘Glorifying. the American Girl,” A Florenz Ziegfeld production based on the life story of four famous Ziegfeld beauties; “Tillies’s Punctured Romance,” the first of the great money-making comedies now to be remade by the producers of “‘Charlie’s Aunt;” Photopiay Magazine Prize Idea Contest Picture, backed by big publicity—600,000 people are competing for the prize of $15,000; two Lubitsch attractions—Ernest Lubitsch is now in Europe searching for ite of light comedy and = sparkling PUBLIX SERVICE IS APPRECIATED romance. Long run star specials include “The Way of All Flesh,”’ a Jannings’ triumph, declared at previews to be the greatest picture Bree prarrncs produced in America; “Hitting for Three months ago a visitor to Heaven,’ (Tentative .Title) Jan-| New York City from Switzerland nings’’ second American made} lost a wallet containing a big sum picture; “Barbed Wire,” an emo-| of money in the Rialto Theatre. tional triumph for Pola Negri; At least the wallet was found by enthusiastically acclaimed at Para-|a staff member of the Rialto, but mount’s conventions; “The Woman on Trial,’’ surpassing in emotional intensity anything Negri has ever done. Special star attractions are “Hula,” a sensational novel of madcap love in the South Seas, with Clara Bow going primitive to get her man; “Red Hair,” by and with the star and author of “IT,”—Clara as a _ thrill-thirsty red-head who knows her “it” appeal; ‘“‘Devil May Care,’’ popular novel and Collier’s Weekly serial which fits Clara Bow like a glove; ‘Service for Ladies,’’ Adolphe Menjou in a delightful comedy drama; “‘With Their Eyes Open,’’ Menjou in a Saturday Evening Post serial revealing the life of a worldly-wise bounder who dupes even himself; ‘‘The Beauty Doctor,’’—-even the homeliest woman believes she is beautiful if she is was never claimed. Papers found in it proved that the owner was a Swiss, so the article was turned }over to the Swiss Consulate, | Where the identity of the owner | was furth@r established after a | search of many weeks, and after | correspondence had travelled back |} and forth between New York and | Switzerland. An outcome of it all | was the following letter sent from the Consulate General of Switzer|land to the Foreign Department | of Paramount: | My dear Sirs:— I wish to express to you my ap| preciation for your great kindness | in having ‘communicated with this office concerning the brief case of a cOmpatriot of ours which was | found by one of your employees | at the Rialto theatre. The owner | called at this office and asked us BATTERED HIGH LAUGHS AND TEARS BOTH IN HIS LINE “Ted Lewis is an artist because he can clown one minute and in the next sing a dramatic composition which discloses in him an entirely different personality.” This is the manner in which one English critic commented on Ted Lewis, the high hatted tragedian of song who brings his band to for a week be Jazzologist Has Worn Ten Years and VW Part With chy The battered high hat which Te nationally famous jazzist, wears, is as audiences as his saxophone and clart veteran stove-pipe which the jazz king angle is more than an incidental part of } Lewis, who brings his band to the... .1) beginning. .... .....admits that he has of and that this hobby is nothing else but the has seen service in every State to say noth | pearance in London. e | “TI wouldn’t think of buying a new ha marked. “Despite the infirm condition ott | I have worn*for ten years. I shall wear it us longer be juggled. Then it will have ame RAC EUAN funeral — not PARAMOUNT WILL HAVE 208 |cither. Tt willl umdor SHORT FEATURE RELEASES| go to har heaven! re See This is the yL Paramount's short feature de-|SWE€rSs persistent frat partment will have 208 subjects| believe he should for release during the coming year, | hat for a change, 4 according to a convention anhe doesn’t admit nouncement made by Emanuel] ,;: “oe Cohen, director of short feature ee jarly superstit us production. _ “Tt’s just a hobb In addition to the 104 issues|Sists. ‘ of Paramount News, which go into the theatres twice weekly, there will be 26 Krazy Kat cartvons produced by Winkler Pictures, : Inc., and 26 Out of the Inkwei|@mt in 1917 cartoons produced by Out of the made his a Inkwell Films, Ine, way debut. The Winkler company also will| “I have no dot produce five novelties and five high hat and short comedies and comedy manipulated d ee a < do with my fir “Our comp group o ort ~ ” acs Su features,” said Mr. Cohen, “will chara he rf be announced within a few weeks. at time re Paramount is: putting into its never been m short features the same high qualcratically in ity of production which has stampOr anywh ed its feature output. We will = This dramatic quality in Lewis was recently shown to good advantage when he appeared in ‘‘Rufus LeMaires’ Affairs.’’ In one sketch he depicted a dope addict, only to appear in another one as the jovial jazzster leading his band to the furious syncopation of the “St. Louis Blues.”’ Lewis recently made screen tests and from the success of these it is likely that he will appear in a film depicting the life story of a jazz musician. The story which has been written by Edgar Allan Woolf treats of Lewis’ own experiences. a a re LEWIS ONCE WARBLED FOR DOLLAR NIGHTLY | Ted Lewis, the famous highhatted tragedian of song who brings his band to the........ for a week beginning........ tells a bit of interesting history concerning the early days of the moving pictures. Lewis, who is the highestpriced performer now appearing in the ““movie’’ theatres, freely admits that when he first appeared in the old time houses he never dreamt that some day he would be performing in the ‘cinema cathedrals’’ at a fabulous salary. 4 *‘I did my first movie job in Circleville, Ohio, nearly twenty years ago,’’ he relates. ‘‘There was only one picture theatre or i i jou | & convey to you his thanks for — Menjou poe on agp oT ee a | What you have done for him in | this respect. “The Gentleman From Paris,’”’ | Chaplin’s “Woman of Paris’| 1 hope sometime to have the brought Adolphe Menjou to fame | OPPortunity to reciprocate your —this is a sequel; “Swim, Girl,| courtesies, and am, with kind reSwim,” college athletics and Bebe | gards. Daniels comedy charm both on the | Sincerely yours, campus and in the water—by the (signed) Dr. Victor Neff. same group that made “The! ooo inane Campus Flirt;” “She’s a Sheik,’’| Bebe Daniels in a comedy reply | “The Big Sneeze,” Wallace to the most popular book of all} Beery as a doughboy who turned time, “The Sheik;” ‘Miss Jockey,” | Alpine guide to please Mademoia@ zippy comedy of the race course ) selle from Armentiers; “Good with Bebe Daniels as a _ girl| Morning Dearie,” famous Broadjockey; “Shanghai Bound,” aj| Way musical comedy success made thrilling melodrama out of China’s| 4ll the more sparkling by Parastorm centre with Richard Dix|Mount’s 100% blonde, Esther as the romantic hero; ‘‘The Gay/| Ralston; ‘“‘The Beautiful Woman,” Defender,” a breezy comedy with| msther Ralston as a call model Richard Dix as a bandit lover|. posing as an Indian —-two more and what happens: when the New Dix hits to follow; ‘We’re All| York buyers are fascinated by the Gamblers,” a powerful melodrama | bright lights: “A Paris Divorce,” of surprising originality —Tom |g brilliant love comedy against a a eg stata ehigeslad nas Fgh 7 background of frivolity with Flor“Jesse James,” Fred Thompson in| @mee Vidor as an American bride the colorful exploits of the most} on her honeymoon in Paris; “A daring man who ever lived; ‘‘Davy | Celebrated Woman,” the captivatCrockett,” Fred Thompson as the! “ : |\ing charm of “The Marriage famous hero of Texas border hist| heel re a “Th ; r tigi ory. who gave undying fame to)™/Tle and “The Grand Duchess the phrase. “Remember thej|in a sophisticated story with Flor Alamo.’”’ !enee Vidor, nickleodeon in Cireleville, my home town. It was a sad look. ing place and the pictures were consistently sad. A big nightly feature was the song. illustrated “These songs which accom panied the narrative lantern slides were heart-breaking ballads. The slides themselves showed tightly corseted ladies lending a sad ear to the doleful farewell of their gallant lovers. But in those days of peg-top trousers, the audience was very sympathetie and the illustrated song was never omitted. It was the big feature of the fivecent program.’’ And Mr. Lewis’ handsome emolument for these services was one dollar nightly, He can !now tell this with a smile, have a proven producer of box office value.” “TILLIE" PARTY GOT PLAY IN GREENVILLE Manager Roy L. Smart arranged a ‘Tillie’ party for stenographers and typists when “Tillie the Toiler” was the film attraction at the Publix Rivoli Theatre, Greenville, 8. 0 The first fifty local stenos and typists to appear at the box office after seven o'clock at the first evening performance were admit. ted free. All the girls had to do was to clip a coupon from the News and paste it to a sheet of their business stationery, The News was in on the with the theatre, so the Tittie’ party got plenty of publicity for five days prior to the showing of the picture, and during its run, A co-operative page ad and two splendid window displays also proved to be excellent adver mediums. peg Needless to say this crackerjack publicity and exploitation campaign put “Tillie” over to a big Sross at the Rivoli,