Publix Opinion (Dec 24, 1927)

cubsietsaeishihtsbpkmimeevehieanpbies sekeupenegsmastrelerersranses tases sy Sees ae RES RIE a SCS 5) NOE SERENE OF BGI Ip mi ESOS ETE ATE IN TI SIO MT ESI MOREA 4 | -_ PUBLIX OPINION, DECEMBER 24th, 1927 : . : sie if ~ | “i You Know PAUL ASH GETS “Leave no stone unturned to give Publix the high standing it holds in the world of theatres.” Publix © Opinion Published by and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President A. M. Bortsrorp, Dr. Advertising : Contents Strictly Confidential. oN SPECIAL CORRESPONDENTS thing like 10,000 Chicago flap was coming back to them. none other than Paul Ash, long . . . . . Sia} 7 Ss } pl 2 “a ¥ OL Jem Stewart: :o.G GS ee ee Home Office, New York City | haired genial giant of jazz in musician of many years experience He fi lo Bain, Palmer. sk i ove Foley hss Home Office, New York City | 41.4 ait of machine-gun fire and | the Granada theatre in San Francisco when Ash Russell B. Moon ............ phew ec ats Paramount Theatre, New York City | “2 C1ly EG ee ok from a | After a successful experience at the Granadaye Ben: Sorkewiehsfo5.350 cc ee cs as cote Home Office, New York City | big winds. He’s ac rom @ | Orpheum circuit with his band. and also wit Se. Fc PRON EY oe Soe or eae Oo Olympia Theatre, New Haven, Conn. | seven weeks’ vacation abroad HT . i Pyare 1 Publix. and has successive vi Aaciee abe Fea ee ie sen cc evseincers, psn Boston, Mass.|and returned at once to Chi| 1/8 ei at gr white foes eae: Pa Mempl John core Shin Wt elena ee eiew Ce cee ee trope itan heatre, Boston, Mass. cago, where at the Oriental Theconaucte e Sté ge§ § ? CS Pavlon ie. ote tet so een ee Sales Shea’s Buffalo Theatre, Buffalo, N. Y. ; ; raga alee New Orleans Publix theatres. In each city, BARS Brereton syn essa cs 5s hse ee ee ae Shea’s Buffalo Theatre, Buffalo, N, y.|atre there he’s the jazz-god 0 deplored hy ihouaandeo® his flane tt ; Oucar Doak i 66 65 so ake eee Michigan Theatre, Detroit, Mich. | all the flappers he surveys, and P y ‘i f ‘ : ACO Berrys ois osc ec ee -,»-Indiana Theatre, Indianapolis, Ind. they're plenty. Sek fe ee a W.-K. Hollander: «6... 6. eee Chicago Theatre, Chicago, Ill.| 47, yyy. . ere BEN BLACK, who followed Paul Whitem Edoyd P), Lewie o.oo uss ee Fueeas +Chicago Theatre, Chicago, Ill Mr. Ash, sdigy during the War | ceremonies and. stage. band leader at the N@ Bi Pine ........... 20s se sees sey eeeee++++sChicago Theatre, Chicago, il | WAS a Marine sergeant, receives | mount,’’ is the new jazz maestro at the Saenge John Joseph :..... Le eae SRO eT S Geuees Chicago Theatre, Chicago, Hl.|an average of 2,000 letters of | 2 5 Seen Ty een shpat Racy b Dave Fantom 2255s ac sxt es Lekoweeeees Chicago Theatre, Chicago, Ill. |tove appeal, criticism and| Orleans. Black is another highly suecessfuby , ? . a ihe p wnicie : ing Sineten WAGE inks ide vsens css nes Ambaauadar Theatee £6 Bouin MO 1h hae from the persons | Monies, who has the knack of quickly win ning FEMEry Wartec 5 Ribs saike cua ey 5 hae one Rwk Capitol Theatre, Des Moines, Ia. 2 : : huge fan following. gia Wate: Wras@tet@ 25035 25oc5 5, <n seve Riviera Theatre, Omaha, Neb. | Who one his ‘eiig there | ©" v2 a ton -Goldbors: 23... es ‘soe tae Denver Theatre, Denver, Colo.| cvery week. ‘Chicago knows is mete bhckdeereginas oe ee ms Pinay pobengs~ Fat gone him, not only as its jazz-deity, : Bebe apes hana: pee ee eeeees Tear Loee ee ere . » sex. ; ; Ss ~ te ‘re 8. aire, Robert Kelley Texas —_— = ) : but also as its biggest ‘“ITTed aire as its master of ceremonies ey Bud pO NO ee er pve elon a — on, man ?? Fie plays jazz-piano ability and wide orchestral experience, is also a Sidney Danneberg. ... 2.6 .ccd sence css Alabama eatre, Birmingham, a. jt 7 tn making his debut as a master of ceremonies” Is. Warman s2 Soo 5S eee ee eae Howard Theatre, Atlanta, Ga.| and acts as master of cere: monies on the stage. His endorsement on an ice eream sundae which has ‘‘passion fruit’’ as an ingredient, sold nearly $500,000 worth of that product in one year for a Congratulations! The exploitation prizes offered by the famous stars| huge chain of drug stores in| of Paramount, First National, United Artists and Metro |Chieago, and no Chicago flapGoldwyn Mayer, have been awarded. That is, the win| per thinks well of her sheik unning campaigns have been determined and the gifts will — + Phcdeardetee hair and pants be shipped as soon as the proper inscriptions are €N-| Ash has given eves 5.800 eon. graved. The Harvest Drive Committee has endeavored tinuous performances in Chito name the winners in all fairness and every. possible | cago, breaking the record even consideration has been discussed and figured to make cer| of ‘‘Abie’s Irish Rose’’ in New tain the correct division of awards. Limived space in| York, and = at diphey Z. a this issue of PUBLIX OPINION prevents the full de-| e#t™e audience of nearly scription of prize winning campaigns but the story of the race will be printed in detail in next week’s number. The entire circuit worked wholeheartedly for the splendid prizes and in many instances the committee was confronted with “tie” problems which complicated and delayed the final judgment. If your name does not appear in the list of winners it does not mean that your campaigns have been overlooked. Every advertising report recorded in Lem Stewart’s files during the months of October and November has been studied carefully and checked with box office reports. Perhaps you omitted some important angle in your campaign statement. If you did, you won’t next time. If you won a prize, congratulations. If you didn’t, better luck next time. Four of the prizes listed at the beginning of the contest are still unawarded on account of insufficient bookings. The committee is announcing the disposition of these items elsewhere in this issue of PUBLIX OPINION. twenty millions in that time. What Publicity Will Do For You! What Are You Doing Foi BIG RECEPTION When the Leviathan docked last Wednesday morning, some pers sighed with relief and | dashed madly for their: powder puffs, rouge, and lipsticks,—be| Joun E. McInerney, Editor| cause their own ‘‘Paw-uh-lll’”’ armi iendliness t ‘e personne “Paw-uh-lll,”? you know, is| charming friendliness to theatre pe ne =i WI RALPH POLLOCK, personality stag left a trail of ‘‘fan’’ cities behind him ji | connection with Publix, is now being se ‘‘Alabama’’ at Birmingham. Pollock, w, | whom he comes in contact on the stage, is” type of stage band shows, and executives are stantaneous success for him, ~i DON MIGUEL GALVAN has a most appropm his new assignment as stage band leader. Publix tives have placed him at the ‘‘Texas’’ in San Ante ONE OF THE FIRST BANDS to tour the P was that of Art Landry, who liked the organization he has made himself a permanent part of it. Ye and his band on the stage at the ‘‘Palace’’ Dalla s, ROUTE OF PUBLIX UN FOR WEEK BEG. DEG. Band No. ." | New Haven ss 4s-863 Olympia 22 (Treasure Ships)., iNew York...... Paramount 21 (Russian Revels) . Bantan | sisacs cu Metropolitan 20 (Highlights) ...9 | One Week Lay Off 19 (Merry Widow)ue Buffalo...... Shea’s Buffalo 18 (Marchin’ On) .,J8 Deri. ee ek Michigan 17 (Publix Follies). J Indianapolis ...... Indiana 16 (Steppin’ High). / ; 8t. Louis... . 6: Ambassador 15 (Listen In)..., 5 Chitesigt oye sue Chicago 14 (Moonlit Waters)us | Chicago: ahees oo Uptown 13 (Shadowland) J.y5 CURIOS iias Sa ees Tivoli 12 (Florida) ....J008 | Lay Off 11 (Dancing Brides). Des Moines ........ Capitol 10 (Dixieland) ...J98 Onihhe os oe ees Riviera 9 (Dance Caprice)lus DENVEr isis oh The Denver § (Flyin High) ..vae Lay Off Special (Making Movies) t POOR, > haere de ee Palace 6 (Jazz A La Carte), | Ft..Worth...... The Worth 5 (Joy Bells)... 00 | San Antonio......... Texas 4 (Way Out West) | Houston ..... Metropolitan 38 (Tokio Blues). | New Orleans.......Saenger 94A (Gypsyland) .< Birmingham ..... Alabama 9 : > 2 (Banjomania) .7yy Atlanta Pa were ere Howard Local Talent Unit Shows Now in the “Blue Plate” ‘Havana”’ et ee Wee ee ee Want Suitable Name An example of the beautiful types of posters accompanying “A Despite the many suggested titles which have been submitted | Merry Widow Revue,” starring ‘ “i : ee ; Mae Murray.” in the prize Band Title Contest the jadges have been unable to enh a ce Ra obtain a satisfactory name as yet. Because of this fact there will |Get Lorraine Tumbler be no disposition as yet of the $25.00 which was to be awarded| JLorraine Tumbler, a prima for the winning name. However, an appropriate name for the bin phe eee 2 hii great stage band policy type of entertainment is still wanted. There is et re Held, has 5 pene igned a contract to appear in a chance to win the contest prize if you are lueky enough to et : : |@ Publix unit show in the near select a suitable title for this style of entertainment. future, Do Whirlwind Dance ber of excellent Uy Lou Masse and Ambrose Diet. | ¥%° recently has rich, whirlwind daneing duo in| ™¢ndation by his | John. Murr ay Anderson’s overture p odue ‘“Highlights’’ are considered to | Paramount a be one of the best dance teams | engaged preparu now appearing on the stage. Feet, fast eat They have been appearing to.|@uction which Wi gether for two years, during houses, which time they have been fea. tured in big time vaudeville and ° res motion picture theatres, Sign W bi. ventilidedbaleaee 2-3 Myers & Han New Oscard Show | !u7d in the ! Paul Oseard, who, during the setae ae Follies” and. ee li tract a past season has staged a num. tonthogans ; 1