Publix Opinion (Dec 31, 1927)

| Sareperees terest venereeee oseteaceccesssshtnesesssssnanset ann eee torseossassssonereneassne 7 Senpeceess ose arescescascatenasacsscasseeseosenes essulonenianstasenemnesnasht tasoseseest sores mort rarooenenaanesaes sestesetepessecneheoes energy soe eer Pe eee = TS | Publix Publix Theatres Corporation, Paramount Building, You Know What Publicity Will Do For You! “Leave no stone unturned to give Publix the high standing it holds in the world of theatres.” Publix © Opinion Published by and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President A. M. Borsrorp, Dr. Advertising Joun .E. McInerney, Editor Contents Strictly Confidential. a O) SPECIAL CORRESPONDENTS Home-Office, New York City Ben Serkowich Jack McCurdy ...........:++++-s++-+.Olympia Theatre, New Haven, Conn. Vernon Gray . poe cespe secs cus cencessy Metropolitan Theatre, Boston, Mass. John McGrail Metropolitan Theatre, Boston, Mass. Cc. B. Taylor Shea’s Buffalo Theatre, Buffalo, N. Y. Mr. Breretor Michigan Theatre, Detroit, Mich. Ace Berry Indiana Theatre, Detroit, Mich. W. K. Hollander Lloyd D. Lewis BALSPine: SNe sk ve cei ROR bn ewes -.-.-Chicago Theatre, Chicago, Ill. JOHN. JOKED 25555 25 Sack Ces mews a eR RES Chicago Theatre, Chicago, Il. Dave Lipton Chicago Theatre, Chicago, Il. Ambaasador Theatre, St. Louis, Mo. Capitol Theatre, Des Moines, Ia. Riviera Theatre, Omaha, Neb. Denver Theatre, Denver, Colo. Palace Theatre, Dallas, Texas Texas Theatre, San Antonio, Tex. Metropolitan Theatre, Houston, Tex. Sidney Dannenberg Alabama Theatre, Birmingham, Ala. Maurice Barr Saenger Theatre, New Orleans peed Gagig es Seas Smee Rhus a wale nese Howard Theatre, Atlanta, Ga. Promotion The election of Sam Dembow, Jr. to the Vice Presidency ofPublix Theatres is an inspiring example to the. personnel of Publix Theatres Corporation. Mr. Dembow. came into the theatre department of Famous Players-Lasky before it became Publix, about two and a half years ago; and took over the management of the booking and buying department. When Mr. Katz assumed the presidency of the theatre, and the corporation was formed known now as Publix Théatres Corporation, he met Mr. Dembow for the first time. The handling of the bookings over the circuit, and the intelligent manner of straightening out the buying department, as evidenced by Mr. Dembow at that time, could not fail to receive the favorable attention of Mr. Katz, and the progress of Mr. Dembow from that point on was rapid. After the resignation of Mr. Franklin, a great many of the latter’s duties evolved on Mr. Dembow and of late months he has been of personal and practical assistance to, Mr. Katz in every detail of the business of this vast organization. His election to the vice presidency was a matter of recognition of his work of the past two and a half years and of the work he is doing at. present. The fact that Mr. Dembow, who came as a practical unknown to the present executives of Publix, established himself in their minds Lou Goldberg Raymond Terranella Robert Kelley Bud Burmester so firmly by ability and energy, as to make his rapid advancement | a foregone conclusion, is an example of what the possibilities are for every member of the Publix family who is willing to let his works alone speak for his ability. Promotion from within the ranks is the policy of Publix-and this has been evidenced with particular force and inspiration to all of us, in the election of Sam Dembow, Jr. to the Vice Presidency of Publix Theatres—A. M. BOTSFORD. Extra Energy My attention has just been directed to an incident that I feel justifies a few words. Mr. Fitzgibbons, in charge of the Eastern Division, was disappointed at the showing of the Carolina Theatre, Charlotte, N. C., during the month of October, and talked with Mr. Irwin, the manager of the theatre about this, and Mr. Irwin promised to put on a personal drive of his own during the month of November to make up for the showing in October. The result of ‘this personal drive was that the profits of November were 125% greater than those of October, and, as a matter of fact, exceeded most any month at this theatre. This merely shows what personal pride and some extra energy and pressure will do. As a matter of fact, our business is made up of just those possibilities. If you will give some extra pressure, some extra energy, the results will justify your efforts. God does not choose leaders. He helps those that help themselves. He favors the fellow that has got “‘guts’’ enough to put in a fe extra hours of real sweat and then rewards him. ‘4 I do not particularly like similes, yet if you could sit at my desk and know what it means for you to put on some extra pressure and help us in our problems, I know you would make the supreme effort et this time.—Sam Katz. BIG DEAL HALTS PETROFF'S TOUR AROUND CIRCUIT Noted Dancer and Producer Postpones Appearance in Show WANTED! WANTED! Publix Opinion wants clippings, photos and an outline of your campaigns on feature ‘pictures; stage shows; institutional matter; Organist or master of ceremonies. Send ’em in sO we can print ’em for the guidance of the rest of the Publix family. Your work thus gains recognition and at the same time aids others. C’mon, boys, whose gonna break the ice and slip us a hot one! No Prizes offered! Don’t be bashful! Don’t wait until you do something original! Slip.us what you DID. Chances are some of your sure-fire gags will be just the reminder needed by someone else who'll do the same for you next week! Requirements of Publix pro duction department expansion created by the arrangement whereby de Luxe theatres oy ated by the Loew Circuit wil be furnished with Publix en tertainment, the proposed tour of Boris Petroff in person as the star of “Havana,” has been cancelled. Petroff will remain in Ney York to produce new shows. However, at some fu ture date, he expects to make the tour, seeking out talent from each city served by Pub lix. In the meantime, Jack Partington, in association wit] Petroff, is putting the finishing touches to “Havana,” which opens at New Haven on Jan 7. Miss Dorothy Berke, (who in private life is Mrs. Boris Petroff) will make the tour. DON’T FORGET THE FOUR FIRST NATION. AL STAR EXPLOITA. TION PRIZES FOR JANUARY AND FEB. RUARY | Boston Metropolitan New York, Week of Dec, 3lst, 1927 eR What Are You Doing F “HELEN OF TROY” MOUNT—First National’s big Troy” has been booked to play t | New York, starting January 7th. ithe Globe, one of Broadway's | NORMA TALMADGE in ™ ithe Rialto, New York on Decemt engagement. “ | “BEAU SABREUR,” Param | to “Beau Geste” will have its Broad | Rivoli United Artists Theatre, on 7 + tea JESSE CRAWFORD, feature | Paramount Theatre, New York, hi | new record for Victor containing ' Sweetheart and Just a Memory. ROUTE OF PUBLIX FOR WEEK BEG. .. Olympia Blue Paramount | One Week Lay Off Buffalo......Shea’s Buffalo | Detroit... Michigan Indianapolis Indiana St. Louis... Ambassador Chicago . Chicago | Chicago ; Uptown | Chicago ..<.. ..» Tivoli | Lay Off Des Moines .. ....Capitol Omaha .. .Riviera Denver .. ...The Denver Lay Off Dallas ... Palace Ft. Worth .. The Worth San Antonio.........Texas Houston . Metropolitan New Orleans Saenger Birmingham Alabama Atlanta ee Howard Fe eee ee ae Tait Rett, Tae ane Tages ee ee Te ee ae te ee | ‘Havana Dancing Feet LLOYD HUGHES SIGNET = RING FOR WATSON. NO PLACE TO GO is the First | National picture featuring Mary | Astor and Lioyd Hughes that won | | or George Watson of the Spencer | Theatre, Rock Island. the Lloyd | Hughes Sienet Ring Mer. Watson's operation permits that he nay spend very little money, He} ceserves the prize for the effec-| ess of his cooperative adver| tisin; Which included a tie-up | with several Srocery stores re“uNing in heralds being enclosed n all pac kages delivered for three prdahas vious to the opening of + pionaite ee also secured and [window Fach some unusual a bed presenting the Lloyd Hughes | Prize to Mr. Watson, the judges | wish to point out the fact that | ithis prize winning campaign ig splendid example of construetive, practical work Without extra a 5 naa Watson sold his pak fone Reig are against heavy 5S | ment responded acnotamaty hari tiver