Publix Opinion (Jan 21, 1928)

IRBLES IN SIX ARIED TONGUES ,um Coster, noted mor has had long stage experience um Coster, ‘The Marvelous or,’ as he is referred to the ld over, appears next week ‘Havana,’ a Publix Stage ifaeeee....... Theatre. f wealthy Russian parentCoster was fortunate in be‘tutored in six languages. t before he began his second of the Publix circuit, he pleted a set of. phonoph records in these different oice need not be many who will \.Theatre during engagement as treated Publix vle Os reputed to be ‘tiniest soprano on the stage: ost a year in a concert tour the world, and many previyears of experience and suc} on the stage, have given m Coster of the singing m of Coster and Hewlett an] 1 of how the public wants its orite songs. The constant and on his voice has cul2d it until his golden tones é brought him fame and the l earned title compliment of he Marvelous Tenor.’’ He | the vaudeville stage for a ile t0 eonduct the Russian Orchestra and was $ countrymen to g the concerts ‘a at Carnegie rk. To use Cosrds, ‘‘Teams of ‘drag me away 8 of the vaudeville tture theatre s:‘‘ A fascination atic or concert offer is found leatre of modern ular features.’’ mile Be Your Une Three Glow e unusual ited by Affie Petroff Girls tractiveness setting de Publix Opinion, Week of January 21st, 1928 HAVANA” RICH IN EXPLOITATION IDEAS NEW DANCE CREATION AND OTHER FEATURES FOR PUBLICITY SPACE A number of unique selling ideas are present in the Havana FINE FEATHERS MAKE FINE BIRDS! Fifteen years in the making, this hand woven silk Spanish shawl worn by Miss Dorothea Berke in “Havana,’’ the Jack Partington stage production for Publix Theatres, which comes to....... : theatre for a week starting..... , is insured for $20,000. It-is the property of Maria Monterro, famous Spanish dancer, and was loaned by her to Boris Petroff, producer of ‘‘Havana.” PUBLIX DANCER TRAINED TRIM A dancing instructor, with twelve solid years of success and numerous successful dancers to his eredit, will appear at the....... Theatre next week in Jack. Partington’s Publix revue of the tropics with castanets, guitars and beautiful senofritas. “‘‘Havana,” one of the most colorful stage shows-that has appeared in (name of town), includes in its cast of artists Mario Naldi of the team of Berke and Naldi, who introduce the tango and other dances of Cuba and the Tropics. Naldi’s ball room exhibitions first astonished Europe with their grace and then brought additional honors when he was asked to entertain at the Royal. Palace in Spain. The lure of Miss Liberty finally brought Mario Naldi to this country where he established himself as an instructor of dancing and originator of dance steps. At his popular studio in New York, he has produced such artists as Trini of “Take the Air,’’ the musical comedy success now ‘playing on Broadway, and the famous team of St. Claire and Lupue, who are holding forth at the Club Lido, one of the brightest of the bright lights on the Great White Way. This is the first time Naldi had danced with Dorothea Berke but if delighted audiences count, this new team will be starred together for many seasons to come, NEGRO BARITONE WITH “HAVANA” George Dewey Washington, the world’s foremost negro baritone, Will, Be at: these. wee. Theatre next. week in one of the most interesting stage shows éver presented in (name of town). Jack Partington’s Publix revue, vana,’” reaches the peak of perfection with its Cuban flavor and zest and features; with this colored singer, whose splendid voice has been applauded in this coun his appearances on the concert stage. Washington appeared in that never-to-be-forgotten musical comedy “‘Lucky Sambo” and was featured by the late Florence Mills in her Plantation Club in New York. .As a result of his New York pop ularity he redeives almost five hundred letters each week from his admirers. When George Dewey Washington tired of his home, San Franeisco, where Jack Partington had installed him as a feature at the Granada Theatre, he was signed up to tour the Publix Theatres as one of the stars in ‘‘Havana.’’ Featured in ‘Havana’ with George Dewey Washington are Dorothea Berke, Wally Jackson, Mario Naldi, Naum Coster, Norma Hewlitt and the Boris Petroff Girls with special stage band ac companiment by the............ } Orchestra under the direction of ooveer we eine we show. In the first place, nearly every railroad and steamship agency, will be glad of a chance to know your Havana playdate, so they can tie up their ad-copy to take advantage of the Havana atmosphere your theatre will create. The ad-sales promotion manager of your newspapers should have your playdate and this hunch as soon as possible, and yeu can furnish him with photos of the stage beauties , as eye-catchers for the ads. \ Another hunch is the new ballroom dance ‘‘La Hota Tangoette,” which Miss Berke created, and does on the stage with her partner. This dance is so easy that it may rival ‘‘the Charleston” or ‘‘black bottom” as a new ballroom fad. Since all the newsreels have made movies of Miss Berke and her partner in this dance; your editors will probably see its value as an art-news feature when she arrives. The new dance is not only a good newspaper feature but the medium of good music -store window tieups. Another angle is the $25,000 hand made antique silk Spanish shawl which Miss Berke wears. This shawl was given to Maria Monterro by King Alfonso of Spain and is insured for $20,000. The New York papers and newsreels used this, too, recently, which gives it sufficient back|ground for a local newspaper | story and picture. Pictures of Miss Berke wearing the shawl have already or will be sent you. An insurance company might run a picture of Miss Berke and the shawl in an ad that ties up with the stage show, and also sells the public on the.idea of insuring special personal belongings. Several of the specialty acts in “Ha. | try for the past three years during | of Dorothea Berke’s new dance creation. YOU CAN DO THE SAME! ‘Havana’ are also rich-in public* ity-exploitation possibilities, which you'll discover when you interview them on arrival. Even the girls in the ensemble are good copy. Miss Saffron was a teacher of languages in a New York high school until the day she joined ‘‘Havana’”’ as a daneer and the whole school played hookey to see teacher shake a castanet; another gir], Olga Nevolina. who speaks every known language except English, came to America with Max~ Reinhardt after two years of dancing experiences in Germany, where her father is a war-wrecked Russian major-general, and a former pet of Czar Nicholas. New Haven got a great window tie-up no “Havana” thru the medium Here is a sample of good exploitation. manager, and Jack Shelly, Haven, for ‘“‘Havana.’’ were imprinted for ‘“‘Havana.”’ press representative at the aah : ‘ ka Rona dance series with origina’ and compile y Ben Serkowich, is being sent to. play “Havana” and PUBLIX OPINION, a te dae an etaee to € same campaign as executed in every city. New Haven also with the Register for the distribution of “Helen of Troy” NEW HAVEN GOT PUBLICITY PLAY On Page 8 is some of the tremendous publicity secured by Jack McCurdy, Olympia Theatre, New photos and stories, as is anxious to print an account of . secured a tie-up roto sections which