Publix Opinion (Mar 5, 1928)

rfection is personi-, ng of the sixteen dancers who form ing for Boris Peand entertaining duction, ‘“Tickis week at the e. The dancing ed by the cele+ are known the ‘their grace and ty. At present ‘Rasch’s dancing d in many big etions, notably in jiegfeld's current face and figure, dancing ability, of these highly bles can touch is featured in t the conclusion | rformance at the | they were greeted applause and there ilar’ demonstrations have appeared. Beout from the Alchool the girls unid vigorous course nform to strict he girls of ‘“‘Tick‘be said, are al. They are not ‘e and must re an eleven o’clock M ost unique thing Radio Memory Stunt 99 For “Student Prince wever, in their juxhe modern girl is i y bar rouge, lip-| Manager Guy A. Kenimer used @ when not actu-/the radio in a music memory conind the footlights. |test for ‘“‘The Student Prince” ae playing at the Publix Florida Theay HELPED atre, Jacksonville, Fla. Most man: agers aren't always suecessful in tying up with a radio station but ent of the sea| Kenimer’s organist makes a habit Father and Son |of broadcasting one hour each ich every father | Monday night so everything was nville was invited | in his favor. er Roy L. Smart to| ‘Fhe newspapers announced in plendid advertis| advance that on the Monday night and Son” at the| before play date the regular Floreatre, Greenville, |ida Theatre broadcasting hour Baie’) would be featured with six selecdistributed at this | tions from “The Student Prince.” “were good for a|The article went on to say, to the a son 14 years | first hundred who: remembered when accompanied | these nuiobers and listed them in ith a paid admis| the order they were played and see “Sorrell and send them in to the theatre would each receive two passes. -FKPOSED After 2700 Yearw Secrecy} "The Private Life of Hedoe ed Tree a LOO fibres bared cos Toto, Exsinhria’s ervonctaige FaSiOY piel, geviale thy Mownksoont na che cccsshd’s tenet Hopper oeltic)) Hnetonnss, fea tio 22 6 Ae © pede é 4 = ek PORE FESTUM CASON BHAS a Soneehx Faserecnt Desanciy te BR 2. Owe Sawer HOMER PRIS. ‘eed Done i hag 0h des Maen of “Palace Pictorial,” @ window card dend epranella of the Palace Theatre, Dallas, for the wh week's program. The pictorial is: placed in a ‘usually bracketed advantageously in a window. In os and other localities where people are acPalace sheets have proven ich might be used to ad ADS FOR YOUR TICKLER FILE Following up the article which was published on the Tickler File in Publix Opinion of last week, the Home Office has distributed five subjects, important enough to be catalogued in the manager’s Tickler File for permanent keeping and frequent reference. These subjects are as follows: New Ford Tie-Up—To be filed under ‘F’-Ford. and ‘A’-Automo Dilesiic fea, Memo. No. 868. Lobby. Displays—Incidentally “Rose Marie’....but the memo randum should be filed under ‘L’Lobby Displays and ‘p’-Presentations. The presentation caption as a sub-heading proves a valuable réminder, as an aid in cueing many other pictures inspired by successful operations....Memo. } No. 866. Cooperative Advertising — Incidentally refers to “‘The Gaucho.” In the.Tickler File this memorandum should be classified un der ““Cooperative Advertising,’ als 8 1+Ad Coloring Contest. The sug gestions lends itself to innumerable attractions to come—Memo. No. 864. Treasure H un t— Incidentally “The Gaucho,” this Treasure Huat memorandum informs the best method of using the Treasure Hunt idea for exploitation purposes. It should be filed for permanent reference under ‘T’-Treasure: Nunt,.4icce%.: Supplement No. 861. Vitaphone—Merely the first of a series of advertising aids, to be issued re Vitaphone. Make yourself a new division in the TFickler File captioned Vitaphone, and file this memorandum for permanent reference... .Supplement No. 859. She Told ’Em Why ———_ Manager Raymond B: Jones used two stunts for “Gentlemen Prefer Blondes’ at the Publix Worth Theatre, Fort Worth, Tex. One of these stunts was the straw vote on the question, ‘‘Do Gentlemen Prefer Blondes?” The other stunt was a young lady—a character analyst who had a special booth on the mezganine floor, explaining to women i patrons ‘just why gentlemen pre ferred blondes.” PUBLIX OPINION, WEEK OF MARCH Sth, 1928. 3 FORGING NEW LINKS FOR PUBLIX CHAIN! Before the end of 1928 the Publix chain will be strengthened by two new links; theatres which will vie in beauty, comfort and capacity with the wonder theatres controlled by Publix which now dot the nation. At the left is pictured a model of the Brooklyn Theatre, which is tentatively scheduled to open about next Thanksgiving Day. It will have a seating capacity of 3,500 and will be fashioned after the pan of an outdoor moonlit Italian garden, all within an eleven story commercial building. ©. W. and George Rapp, Chicago, are the architects and Thompson Starrett, Company the builders. 4 ; An idea of the new Publix Theatre which will open in Toledo about next Xmas. Designed by Rapp and Rapp, it will have about 3,500 seats and vie in beauty and comfort with any Publix Theatre in the country. “Gaucho” Got Break “ae Thru Hotel Tie-Up Manager Sidney Dannenberg arranged a tie-up with a local hotel whereby the hotel’s spacious ball room was the scene of a ‘‘Gaucho”’ ball. This was put on in connection with the exploiting of Douglas Fairbanks in “‘The Gaucho” at the Publix Alabama Theatre, Birmingham, Ala. . : The invitations were limited to members of the Council of Clubs, a dance organization comprising over 500 young Birmingham folkand the College fraternities. ; A printed invitation on a ecard was sent to each, member ef both: organizations together with a letter on the theatre letter-head stationery telling them about the Gaucho ball and that loving cups would be awarded for the best costumes impersonating Dougias mh oriamag as the “‘Gaucho”’ now. ‘“ 9 showing at the Publix Alabama. SPEEDY Three cups were purchased on which i he a oo the following dee copy, ‘‘The Dou as Fairbanks A new song hit, “Speedy ||| Cup—for the best Gaucho. seb Boy,” has been tied up with tume. Presented by the Alabama Harold Lloyd’s new picture. “Speedy Boy” will be used as the love theme in the music cue for “Speedy.” Soon you'll hear it on the air, .on records, and played by dance bands everywhere. SONG HIT FOR One of these cups was presented to the best costumed girl and the other to. the best costumed boy. The other cup—the biggest of the three was presented to the persons doing the best GAUCHO tango. Larry Cowen, the Advertising Following are the words: Manager of the Alabama. theatre ay erson There’s a street, where you'll y ally. made s speech. at “the <r inreet; Faces that smile— Down in our neighborhood. Come with me, and you'll see ‘ Why they all smile. it’s just a boy there, Who’s spreading joy there. the GAUCHO ball amd also visited a country club dance to make a speech on the same subject to members ofthe Council of Clubs. The ball was a huge success; over 500 people attending. Stories appeared daily in the papers for a week prior to the affair and the cups were on display a week in advance on the cigar counter of How we love him, the Tutwiler Hotel. Sunny skies smile above A co-operative tie-up with one him— of the local department stores reWonderful lad, is Speedy sulted in-that store running an ad Boy. in the paper about the picture and Jim and Sally, details of a contest. A picture of very kid in our alley— Fairbanks’ head appeared in the All of ’em mad, ’bout Speedy paper with a large searf around Boy! his neck. The scarf was an outThere’s welcome, on ev'ry line and contestants were asked mat | to design and color the scarf. The In each humble flat, winner of the contest received a No matter where you find scarf that was on display in the him, window of the store. bes You'll find -joy. This store also featured its How we praise him, window display with a complete Trouble and care don’t faze ||| set of stills from the picture, copy him— on cards about the contest, the Wonderful lad —is Speedy scarf to be given to the winner Boy. and other scarfs of various designs—and cards carrying copy about the picture. CHORUS theatre and the Tutwiler Hotel.” — college to over 900 students about