Publix Opinion (Mar 5, 1928)

Sell Your tage Show . iblix Theatres Corpora tion, Paramount Build jing, New York Week ot March 5 M BH day ‘hat Publicity Will Do For You! What Are You oe For : | aE ae ew Staging ee a Nt ee Tae us viene eee | WHIRLING AROL “Leave no stone unturned to give Publix Sai Le Overture Shows|| W 4L UN iC high standing it holds in the world of theatres. « oy ac f From time to time Publix . | Opinion will give the details | ate oar God | of Overture Productions stag| Inblix 2 Opinio n hf ed at Psramount Theatre, ae ss HEA N.Y; You may fimd these ublished by and for the Press Representatives and Managers of ; | useful im building special stage | PUBLIX THEATRES CORPORATION | ateraetions. slags Gnaee SAM KATZ, President < a E PMR ee TRS York, this week with the flees ae! 5 cane A. M. Borsrorp, Dr, Advertising Jounw E. McInerney, Béitor| _.“Mfephisto" Contents Strictly Confidential, : | (Running Time—12 Minutes) Ear Ltt eerie: panei wneeldat ||. WILLIE SOLAR, who scored such an emphatitu SPECIAL CORRESPONDEN : in ‘ardor noods and | Blues,” will join the stage unit ‘“‘Highlights’’ in Si Loeb ghiaesnaate asters, (Gor Willie, whose gags and songs have madd theatre g eh ay “ af hcropsyenatl mposer, | way round the world, is all set to wow them al at ae New Yor ik Cit y | | ee ts Ib s 2 ption f the lyricist | ; fice, New York City} l : ; ‘oleae reo Sects kis 4 loz, the far ‘ter |. CHESTER STODDARD, whose charming personal tam Th gece pig | host of friends during his regime as Assistant Mana mn Th | tion by Boi , in “Met a bemiaup Theatre. New York, has been transferred to more ** she owy” tham the ot is r of the new Minnesota Theatre in that city. Taylor , T Lay Sada dieln Smlalatee ° : iy int ] ne t Oncar Doob.... a) aay ichigan Th ®, be "wich jessentially th } the Paramount by Major Alton Jones id siady Gel ak ic ae. roit |} dramatist. ALEX HYDE will step into the role of master of” | Portland Theatre, Portland when that new Publix open its doors next week. 8°G0Q66 ap Pp Pp p ¢F oe — 7 re yeapsgery RATTI, beautiful little dancer from Mila ., g her first appearance in this country next week whe os. Siw ceue “Dancing Feet” in Cleveland. sence pone snd Cu obbaahe diol tv aelanend aia ne ire, “Fort Wor “eh Sarai a r itam ¢ , Houston, Tex.-| | Nee 14 , ! irmingham, _ |e m 2 “4 Ye | HAL OLIVER has replaced Charles Winston as p Tack Chalman......,.....csscs+ss.sre+e--Howard ‘Theatre, Atlanta, Ga. vertising director for Loew's Midland Theatre, Kana Sam Rubin... Secoee "Loew ace, Washington, D, C. | Howard Kin eemore. . ; Sentur: tre, Baltimore, Md. } “EM Bae | g Wallace Allen Soo ces c0er0gec008 ‘3 U. A ns Pittsburgh, Pa. | : t. AR a ae JACK CHALMAN is publicity director of the 7 Hal Oliver...»-scscascsecsesseMidland Theatre, Kansas City, Mo.) <== | Atlanta, replacing L. Furman, James Loughborough........+.-2+.s+0-+.sMetropolitan, Los Angeles, Call. |about the first six minutes | |on music from the Boito Mefisto| ifele,” the Gounod “Faust ¢;} BEN SERKOWICH df the home office was “The Damnation of Faust,” nN 7 ‘Hoz. A violin solo by the conc | Broadway this week with a grip and a brief A C. ti | master is a feature of the otc “eu | general direction of Atlanta, Birmingham and off rtists’ ised pure ton carey pn ope ss | Ben will be away about two weeks on the business |tral rendition. | exploitation stunts in cities on the lower end of the their|representing the force of Good sae han id in| C triumphs over the “Spirit ROUTE OF PUBLIX UJ : — | FOR WEEK BEG. MA “Chopin Melodies” ve (Running ee Minutes) | Vol. I, Publix Opinion ngage ms | City Theatre UNIT |New Haven .;.....Olympia Hey Hey | Boston Metropolitan See Saw ... j “hed York Paramount Galloping On .. w York .. .«Capitol Hula Blues shington ..Loew’s Palace Roman Nights oe Itimore e ,.Loew’s Century Dixieland ....¢ * tt ...Loew’s Penn’ Te aka C meee Loew's State Shea’s Buffalo Gems a Michigan Milady’s Fans ....Loew’s Allen Fast Mail » eile Indiana et. Ambassador rtorerayey re . Chicago Blue Plate . Uptown ‘Treasure St Arabian Nigh Norshore Mikado of Jagg Harding Hands Up ty Senate Seattle High Lights . Denver Marchin On ti . Riviera Rainbows. ee ; ] Capitol Cabaret & need, atl. sie hal Medina bs oy 1, | K , Loew's ita Leap Ye cibeny, PME eg } el joossal pada Dal Mp ; . Palace Steppin. e theatre is Bek doe bly ckd nop eyed Fort | Worth vane i to the box | -| San as i 1 ala are? Feil \ ja” “V7 a) SFE LC ty | EUR ‘Metropolitan office and find tl #5 ica nore money. in atre can then Mie ey kegs) 7 Le: ORIG ans... . Saenger ; 43 eae ta \Birminghath ..., Alabamys ‘ Ene oid es » MLA DS a state truthful nied | "The Photo dius Usirates scene No. | Atlanta ...,....., Sowa If the esis 0 es are not regularly wu: used i in the ih it is a} Bi ng Tes age tough matter to handle in advertising. a =a ‘ ¢ oe ane tc | A stage production helped build | In the ii oit § ttraction a ti important asset [up the finale. In scene No. 1 : is the cooper: the performers. In this respect Publix is} bass soloist, representing “Mefi a gag cope istofele,” stands on the rock. | ts who rig ag tograph No. 2 shows the ree : bpd eed 44 Bay. run the ad