Publix Opinion (May 7, 1928)

Sell Your Stage Show Vol. IT. Publix Theatres Corporation, Paramount Building, New York, Week of May 7th, +1928. “THE MAN WHO DOESN’T MAKE MISTAKES IN THIS BUSINESS DOESN’T MAKE ANYTHING, EITHER FOR H M HIS EMPLOYER! THE POINT IS, THINK IT OUT CAREFULLY AND DO SOMETHING.” —s.i KATZ ROUTE OF PUBLIX UNIT \ a FOR WEEK BEG. MAY Vol. II, Publix Opinion Theatre Opens UNIT ' Olprepie Ri kk. ay ee Seeing Thin, 1 ett pianist, also out after New York. erage: Sema a ory Far * Unit No. 31 GALLOPING ON: BeWasktnaton Enews Malaas papbe BR cic F ginning with Detroit engagement,| ) i; a outa Camuct Robert Cloy, tenor, replaced by|2@*Umore .. iplinrsa:John Griffin. Pittsburgh ... ae ew's been Unit No. 25 DANCING FEET: Befires on ew’s State ginning Minneapolis engagement, in ait Betty Conroy replaces Alice Finn Che stir a in the ballet. Martha Vaughan, vs oe . Nita Rosso, Alice Swanson, Kiki| Colum nt Tallas, Jean Saphaara, Betty Con-| mdianapolis . . roy and Ina Korsch close in Los| St: Louis . Angeles. Unit No. C-1 LEAP YEAR afew Chicane : Vv advised Ear -precnailigeall ya we in New Or-| Chicago ba Bi wats Steps and Steppers. . . leans, it has since been arranged Minneapolis cn, Ae Fa ra Milady’s Fans. . that he will remain for Birming-| Seattle gd Ce hs De Eee Snap Shots. ham and Atlanta. . TRO Wis ews Fast Mail. . Unit No. 21 RUSSIAN REVELS: | 522 Francisco TRUM rs es ok Dancing Feet. . Unit Talent Changes File each note in unit show folders: “Leave no stone unturned to give Publix the high standing it holds in the world of theatres.” Unit No. 37 SWANEE MOON: Beginning with Washington i City ment, John Griffin, tenor, replace by Charles Chesney. Saul Sieff New Haven Publix © Opinion Published by and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President A. M. Borsrorp, Dr. Advertising Beny. H. SerKowicn, Editor Contents Strictly Confidential. wenansssanaeenanseneeet . s Nos Poseurs ee er Dies ee SOP ROR Sb a ED Swanee Moon Knick Knacks. Michigan .-Loew’s Allen ’ 8. ie Pre Re ee Gallopin On. RAPES) Se MN Se Hula Blues. , APEREAU Re, CRAVEN RP FAS . Araby. 7 Roman. Nights. . Pagoda Land. .1 Pale aat pei SE Takachance... THE LITERATURE OF THE THEATRE sna se = eee eer ar a he, Pt Seg ee a WAC eS PTS Sa. ae ee eae WO awa spepererssen Sersasereerererereerteressr ~ "= sees? see artes = Coie ee soaeniania —— SS Te eT E Hee ET eAeivansage ee ah oat par ” Se oben —~— SAP LUT SPY EON SAT ACMI EY ARO ne ne ew z = Te comer ar The motion picture industry, and show business generally, is old enough to have produced a literature which is well worth the reading time of any one in the business whether usher or manager. There are hundreds of books dealing with the subject of showmanship generally—and perhaps thousands which deal with that important phase of show business called advertising and publicity. Among these books, is “The Story of the Films,” edited by Joseph P. Kennedy, president of FBO, from a series of lectures given before the Harvard School of Business by Adolph Zukor, Sidney Kent, Sam Katz, Harold Franklin, Marcus Loew, Will Hays, Jesse L. Lasky, Wm. Fox, and Mr. Kennedy. Another is Terrance Ramsaye’s 2-volume authentic history of the business called “A Thousand Nights.” Still another is the book on theatre management, by Harold B. Franklin. Another good work is the 2-volume story of P. T. Barnum, which contains thousands of incidents that will furnish information and ideas for showmen. “The Advertising Handbook” by §. Roland Hall is another—and for that matter there are scores of books on the same subject which make illuminating reading for a showman. Then there is the immensely intormative and last minute-news book on Theatre Management by Jack Barry, director of Publix School for Managers, written in collaboration with Epes Sargent, former editor of the motion picture world. And the current trade papers. The showman who wants to make progress in his career should own all of these books, and perhaps a hundred more of similar vein—and know what’s between the cavers To be sure, much that will be read, will be and should be discarded because the information is either incorrect or obsolete. , However, the thousands of experiences of thousands of brilliant men who have made a worth while mark on the industry, are there for all to read who think they can run. week was corr for Omaha and Des Moines. advise later whether or not hé continues with Unit. Unit No, Unit in Chicago. Unit No. 23 BLUE PLATE: As previously advised Myers and Han will be added to this Unit beginning with Denver engagement, Unit No. C-2 RED HOT CAPERS: Janet Sisters will close San Antonio—will not be replaced. Unit No. C GEMS: Dennis Sisters closed in Kansas City—no replacement made for Chicago. Will advise later regarding replacement beginning Minneapolis. Unit No. 21° RUSSIAN REVELS: Anton Terro and Emerson & Baldwin close in Des Moines. Will advise later regarding replacement. Band No, 22 TREASURE SHIPS: Please disregard previous notice regarding Carlo & Norma. This act will continue with the unit. Al & Gussie. Blum, Chas. Bonnington & boys, ciose in Los Angeles. Baby Dorothy Johnson joins this unit in Denver. Band No. 28 TAKE A CHANCE: Beginning with St. Louis the Ritz Bros. returned to this unit. Band No. G TICK TOCK: Bernard & Rich join this unit in Minneapolis. New York Fought For Moon’s Window Displays Last week Publix Opinion said that the easiest and most effective window tie-ups were the ones that were so carefully thought out that the merchants would fight or pay money to get them. The use of “passes” in getting. window tieups was disclosed as the ‘wrong way’ by the experience of half a dozen of the best window-getters in Publix. Just by way of proof, Russell Moon, in charge of’ Publix publicity for the New York theatres, comes along with a letter from the manager of a candy-store chain requesting enough additional ‘Speedy’ ~window _ stickers (11x14) to cover 24 more of his stores he had overlooked. Mr. Moon merely furnished the sticker. The sticker, however, was so attractive that it sold merchandise for the merchant—and tickets for “Speedy.’’ And Mr. Moon certainly did not give out a pass —a point, by the way, upon which most of the experienced and capable exploitation men take great ride. he bea “Publix Opinion’s” story last says Mr. Moon. A Re i Treasure Ships, Bie AF Mier Mikado of Jazz be gies Dian INU te Hands Up bi aia Sita GTS Hs Russian Revels San Antonio exas Houston .....,Metropolitan New Orleans ...... Leap Year Fan PROG <b ais ks Sees Rainbe *Indicates the issue of Publix Opinion, Vol. 2, in wh that particular stage production is listed. , “Rah! Rah! Rah!” lays off this week between Pitt Syracuse—‘‘Gems” between Chicago and Minneapolis ee between Minneapolis and Seattle—‘Blue Plate’ betwee and Denver. ¥ Sy Effective Friday, May 4th, admission prices at the Rivie Omaha, will be revised as follows: a Week days—Opening until 1 p. m.—all seats 25¢; A + m. to 6:30, 35¢; Balcony—6:30 until closing, 40¢; Lower until closing, 60¢; Saturdays—Opening until 1 p. m. all) Saturdays—1 p. m. to 6:30—all seats, 35¢; Saturdaysean seats, 60¢; Sundays—Afternoon and Evening, all seats, | ) The Coral Gables Theatre, Coral Gables, Fla., will be @ business, Saturday, May 5th for the summer season, ir Boros Moros, who is Musical Field Marshall to Nath in ston, Director General of Music, has completely recovered } tack of flu that laid him by the heels for nearly a week abl The illness was so serfous that for onee, the famous smile threatened to come off, : Felicia Sorel, famous danseuse who has been suppl units with marvelously well trained and beautiful girls next week for two months to be spent in touring Buropt for novelties and ideas for future Publix shows. Seek New Leaders To cover emergencies, as well as to discover and develop new stage-band personality leaders, two performances each week, in each Publix theatre, will be conducted by a member of the stage band selected by the leader. “Make the merchant want the window display so hard that he'll be willing to pay you money for it. Then you get a GOOD display and you not only save passes, but have the satisfaction that comes from good work well done.” i