Publix Opinion (Jun 11, 1928)

LANT THES HEY BLOOM NTO PROFIT FOR YOU * ‘a collection of institutionalm. You can boil. low ’em up to suit use ’em for ‘‘soldff in your newssereen, on your nd in program can get some n of your town to ing them directly, uff is all true. lal is sure-fire seed Prosperity, and you ‘But don’t confuse (Sif you plant it. We "8 been success ly times. ant it right. Newer than Way the latest song adway come dih the great en . srams of Publix eS, Music department IS great organization main & staf of skilled arrangers, | 0 sooner is a good “‘number’”’ € musi¢ publisher’s presses, it is being re-orchestrated our entertainment in unique intriguing fashion; perhaps a trumpet added here, muted § there or @ mellow saxo background for soft blue blix Theatres Spare no exin the arrangement of their fl programs, either for the chestras or their stage bands ia] exclusive music is .writfamous popular composers of whom, Dave Stamper, is | Theatres, the Or chestras, the the whole Ts Yours director artment Killed muof them » Milan, of them, European decorated arrangers in re-ormbers for ns and the € in con-! purposes, It can’t 1 COuntiess Ziegfeld PUBLIX The newest music is always | available, the latest hits, hot from the pubilisher’s presses are arranged and orchestrated in most unique and intriguing fashion by a special staff of skilled arrangers. Several well-known composers are under contract, one of whom is Dave Stamper, whose sensational numbers have embellished Many a Ziegfeld Follies. A regiment of well-trained organists of unusual ability is employed. well-known recording artists. Jesse Crawford, Coast to Coast, is in direct charge of all organists and supplies them with his unique and novel organ arrangements. For your entertainment—all | the music from all the world ROM Algiers, the wierd music of the desert dancers, from In dia haunting love lyrics, from the | South Pacific soft sighing melodies, from Italy, Germany, France, | Russia, the countries of Europe, the musical masterpieces of such great composers as Verdi, Puccini, | Schubert, Wagner, Tschaikowsky and Debussy; from America the beloved compositions of McDowell, Nevin, Victor Herbert and count less others. All the music of all the world assembled in one great library, 25,000 or more different musical compositions—valued at hundreds of thousands of dollars; a library so vast as to keep a staff of twenty people constantly busy cataloging, re-editing, buying new numbers ($50,000 worth a year). This huge musical treasure has been gathered for your entertainment by Publix Theatres and from it are drawn the marvelous musical programs and settings you hear in those theatres. Only vast resources could accomplish this, and that is why Publix Theatres, and Publix alone, can really bring Broadway and the whole world of entertainment to Royalty could ask no more! Y IX thousand voices listened in ‘p to—that the best two hundred—-may sing for you: Imagine six audition halls busy all day long where countless singers try out their voices; one man who alone listens to 3,000 in the course of a few months, that from this array, the one hundred best be chosen for your entertainment. Me ine an organization with a ae or scouts constantly out in the field, traveling the United States over looking for new musical talent, instrumentalists, vocalists. DON’T LET YOUR OPPOSITION SWIPE THIS ONE!! Indianapolis gets over a newspaper smash with a powerful idea. These organists are re| |quired to undergo special schooling and pass the most gruelling | tests before they are employed. Some of them have now become | famed from | OPINION, WEEK OF JUNE lirs, 1928 ¥ took pisbe om the rs s ced tis yor, ee band. >, Piediaiees Bappinese Week, Ukeebdiately upon’ takbe Cade eltisens e to. «bservel: hapaiuess, chekr endt: CITIZENSHIP THRILLS EX-CZAR’S MUSICAL PET! And a dozen news-feature syndicates grabbed this institutional stunt picture. If it lands in ydur jtetuspapers, send the clipping to Mr. Mores. NEW YORK—“‘No wonder America is a marvelous country!’’ grinned Boris Moros, when a|bevy of Allan Foster's dancing beauties at the Paramojint theatre buyied_him under an avalanche of kisses in celebration of his newly acquired eitizenship. Moros, composer of | “The Parade Of The Wooden) Soldiers” and other song hits, was once the musical pet of Czar Nicholas, and condictor of a symphony orchestra in Petrograd. Now he’s associate general musical director for the 1200 Publix Theatres in America. Much of the special music played in the Publix theatres comes from the Moros pen. uat 5 E INSTITUTIONAL HUNCHES!! THIS IS THE STUFF THAT MAKES TALK Stage shows to dazzle you! BN dads Theatres possess the largest theatrical producing organization of its kind, an organization so perfect, and so vast as to be able to create each week, two musical revues, complete in their entirety; just think, 104 small musical comedies a year— there is no similar producing organization comparable with the Publix Production Department, the world over. To do this, Publix has secured the services of some of the best known revue-producers in the world. Among them, John Murray Anderson, head of a wellknown dramatic school, and of international fame as the producer of the series of revues known as the 2 Greenwich Village Follies; R. H. Burnside, formerly head of the production department of the New York Hippodrome, producer of many famous Broadway successes, including the great Fred Stone shows; Frank Catnbria, known throughout the country for the great stage shows he. created in Chicago; Boris Petroff, of the Russian Ballet, one of the most skilled masters of this form of dancingand Slavic producing technique; Jack Partington of San Francisco, the discoverer of Paul Ash and originator of the so-called “stage band policy.”’ These producers have a large staff of technically qualified assistants, and keep eight large rehearsal halis in constant. use, viewing and rehearsing several thousand “‘acts’’ in a year’s time. They also have a complete scouting system, which employs a large field force constantly looking for new entertainment material, and checking “acts” they know about. As the largest employers of this kind of theatrical “talent” in the world, Publix Theatres are naturally able to secure the best. A large scenic studio is busy night and day turning out scenery for the two productions which must be gotten out each week, beside the settings necessary for the numerous “spot” acts employed in the theatres: Two of New York’s best ‘scenic designers are in charge of this department, creating the scenery for the productions from carefully checked and designed miniature sets made eXactly to seale. It ig estimated that the yearly expenditure for scenery alone is over $300,000. The largest theatrical costume company in the world is employed in creating costumes for the Publix productions. These are designed by such. well-known creative geniuses as Charles Le Maire, 'Dorothy Tree and Herman Rosse. It is interesting to note that the annual shoe bill alone is in ex ‘| cess of $40,000 —the entire ex penditure for costumes running into several hundreds of thousands of dollars alone. ae re renee neat nmeneennemnenremmenennnaes8 eee ranirerrsered (Continued from Column 2) Conceive if you can an army of of master-musicians headed by some of the most able directors and orchestral conductors and musical geniuses in the world; a man, here, who has been decorated by the Czar’s own hand; a man, there, graduate of a great Continental Musieal Conservatory, remembered for his musicianship in every European capital. Imagine a corps of skilled organists, headed and supervised by the great Jesse Crawford. This is the musical organization of Publix Theatres; this is the reason why the music of these theatres is so infinitely superior; this is why Publix, and Publix alone can bring Broadway and the whole world of entertainment 20 BRE RIY oene aA SST