Publix Opinion (Sep 15, 1928)

ADS WARMED UP PRESS FOR PUBLIX Publix Theatres benefitted tremendously in several direc-| tions from the huge campaign of ) display advertising recently carried in newspapers all over the) country by Paramount, according to Sam Katz, President of Publix. “These 7-column ads captured the attention of all readers of the most important newspapers,” he said. “And since Publix theatres play all of the Paramount product, we got the benefit at the box office. Also, since Paramount and Publix are part and parcel of each other, the Publix prestige with the newspapers was raised in many cities by reason of the Paramount money spent. “No other: film company has} ever spent so much money. in .newspapers as did Paramount on this campaign.. Paramount ‘has been doing it for years, no other company has ever followed. Competitive film producers have spent their money on all other media except newspapers. “Our showmen in the field know how much extra help a newspaper can give in an emergency — something a_ billboard ean’t do. So they were glad to see Paramowst put its money )newspad¢s. And the news ers that received the money ‘that the Publix theatres had po Sas ‘eonsiderable influence in Paraint’s decision and method of i the copy schedules.” Pi sducers of Publix Re Shows Invade Legit You can shout it when -you. teH the newspa per‘| men and dra.matic crities | that the Pubbax. 8. ta gre shows are ereated by. the oqutstandj ing producers prety rst of America. e Gould, who has been pro_the dance ensembles for ix stage shows for several months, is creating the dancing numbers for “Hello Yourself,” the | big George .Chuse production which opens on Broadway next month, featuring Warings Pennsylvanians and a host of noted And Joe Santley, who has produced innumerable Broadway hits, ‘who is also a Publix producer, is the owner of “Excess Baggage,” and is now casting two other big musical shows for Broadway, in addition to his Publix productions. _ John Murray Anderson is planning two musicals, and Charles Rope kale going to do one at is said to have Paul Whiteand his band for the big feature. eee Rec aie : Keith’s Tower theatre, in Chicago, which resumed vaude three : er trying musical for B. & K. Pubting at Oriental. 2. units will five weeks PUBLIX OPINION, WEEK OF SEPTEMBER 15rx, 1928. CONSTANT EFFORT IN HOUSTON ws GETS THIS STUFF! Some of these are “repeats” but they got attention and money. it je ag i nid Pili) i fy u % . * if i ai : ij is x928 we 10-7018 REM DHITWER ‘THE *1T™ BOY OF NGUSTON METROPOLITAN THEATRE HOUSTON biad UNDERSTAND VOW WAVE BEEN GIVER THE DIFFICULT TASK OF HELPING SELECT THE s1T* CIAL OF HOUSTON IM Re PUBLIZ. 1926 OPPORTUNETY CONTEST fon b PERSONDLITY GIRL STOP BISH + COULD BE THERE TO MELE 708 > PARTICULMALY AT THES TIRE AS WY LATEST PICTURE OPENS AT THE WETROPOLTF AM SATURDAY STOP KNOW YOR AYE COMPLETELY CAPEIVATED WOUSTOR By Tas tive IN EVERY rae 0. D MEANS: Re “Jgshould have a tire acemmonth:. Ask about nae ee ashing, Grensing, Storage, Gat, Uchett, ‘Oils, Accessories. 5 J jee ” . Parade “Cossack ? The Cossacks which was the eurrent film attraction at the Pub and New Autos lix New Theatre, Fort Smith, Ark. Right new Dodge Bros. cars A happy agreement as reached : between. Manager Marsline K.| ¥°Fe in the parade including one Moore and the distributor ofjtwo and one half-ton Graham Dodge Bros. cars when they d€-| Bros, truck; the Jarger of the cided to give the new models a : street demonstration and at the; '¥© trucks being used to carry a same time—carrying banners on|ten-piece band which furnished etal V THE METROPOLITAN sa x 2 bbs Metiopatinan Find Young men ts hande t* P ten Ril andy, et Plrants pede Reed the ch came During the ee lished over} pe 1927, The Chron, tia 0 c ified 900 rove ~y ep ¥ #de than the Aarne ¢ P80 Wanted aus 7 en i ton pape Will Demonstrate Her Own Dance Creation “La Hota Tangoette” With Her Dancing Partner MARIO NALDI At Rice Roof From 10:45 Till 11:15 Tuesday Evening, duly 10 Rice Hotel Roof B F ORR, Manager music throughout the parade} All the trucks and passenger which lasted for nearly two hours.| cars carried banners on both sides Just in front of the band were | and rear announcing the Cossacks two men riding horses carrying|at the New Theatre play flags and dressed as Cossacks. / gates. Their uniforms consisted of the} oid regulation style doorman’s | The expense of the parade was top coats, black patent leather| boTme on a fifty-fifty-basis and boots with red tops and fur head | more than paid for itself in inpieces. | creased business. and