Publix Opinion (Nov 10, 1928)

2 MERCHANT TIE-UPS GET RESULTS Opera House, Bayonne, N. J., relights Oct. 15 with dramatic stock bankrolled by a group of business men adjacent to the theatre. Rupert La Bell is installing the stock, The foregoing paragraph, clipped from “Variety” is food for showmen’s thought. it illustrates the economic importance of the theatre in the life of every community. Publix Opinion has frequently | called attention to the fact that} “begging” for proper attention, respect, and co-operation, 1s not necessary. It can be demanded, because a demand exists for the theatre. The incident at Bayonne is a good example. You can cash in on the de-| mand if you marshall your sales-facts into the Convincing | argument that is possible. Anyone who has anything to sell in the neighborhood of your theatre, or the range of your patronage, can insinuate his merchandise into the attention | of your theatre goers by adv er-} tising directly to them. Every theatre goer is also a shopper.| The merchant who illustrates | his display-ads in the newspapers, or ties up his window displays to your theatre attractions, is doing himself a favor| and he knows it. If you wheedle or give him pasrey you unsell him. If you point} out the fact that the tie-up} gives him the attention of the) hundreds of thousands of thea-} tre goers in your city, at no| cost to him, he’ll see that he is getting some valuable adver-=| tising free. If you want to build up your matinees, go in for “Shoppers Matinees” and tie up a dozen or two merchants to the idea twice a week. Let them advertise it, too. The idea of offering a half dozen valuable merchandise prizes at a “drawing’ during the “Shoppers It builds business for the mer chant, too. PUBLIX a FINKELSTEIN | Be IMPORTANT!! YOUR RADIO SALUTE Mr. Katz wants the BIGGEST radio-salute ever given, to be tendered to the new BROOKLYN-PARAMOUNT THEATRE during the week commencing November 18th. Let’s get it for him! Get the acts playing in your theatre, or the organist, or a musician, to proffer a portion of the entertainment over your local broadcasting station during the week mentioned. It won’t cost any lane as the station will be glad to get the talent free. Have the artist announce that he is offering the program over the air, to salute his dear friend Paul Ash, master of ceremonies at the new Brooklyn-Paramount Theatre—the world’s newest fine Publix theatre. Or make the salute to the solo organist, the famous Henry Murtagh. Or to the Brooklyn Chamber of. Commerce, which is proudly heralding the town’s possession of such a fine theatre. Arrange to have at least one artist broadcast every day, or twice a day. And do it for a week. Don’t put on a lot of acts all at one time. Maybe you can arrange for a dozen salutes that week from your town. All Brooklyn is listening for it. Murtagh, Paul Ash, and New York and Brooklyn celebrities will tune in and listen, if you send them a wire, care Brooklyn Chamber of Commerce. Also they'll try to answer via a Brooklyn station. BE SURE AND STAGE THIS RADIO SALU’ LE! IF POSSIBLE GET A STORY ABOUT IT IN YOUR LOCAL NEWSPAPERS. LET PUBLIX OPINION KNOW WHAT YOU DID, OR WHY YOU COULDN'T, so due credit may be given to all concerned. —DAVID J. CHATKIN. Answering request for specific This is the information to be passed along, | that @ suburt f the things we sranted this — Here are some 0 and the: lead have done lately in the Twin Cities, to sell our shows: a 1. “WINGS” Ballyhoo: ‘The Capi At the Strand theatre, Minnea-| used a polis, where ‘‘Wings” hroke all} records, a goodly bit of the attendthé wink for ance can be eredited to the lobby city. This stunt, ballyhoo which consisted of four|one hour of ff miniature airplanes, électrically | each night was operated. secutive night The largest, a| held 5th week QU E § -] three motored ape to hold ir TION: Ford mode! hay. “TERROR” Ba having a wing ne Capitol atr How . can spread of 56 in-| used an advance I we best help| ches was suspen-| for “The ‘Terror,’ you in the! ded directly over | weird figure in bli future? the canopy and) a shadow box and ANSWER: + under the theatre appropriate lights. sign. Its three! startling and cat electric motors! of comment. when running re5. produced a roar mgr Th ‘similar to a plane Seth that could be| Paul and the State @ heard for several| Reapolis built special hundred feet in| the showing of “Lilac all dire e-| posed of artificial Mls tions from the on trellis work. — theatre. in both theatres Three smalier a compo board planes, with a Cashiers were di wing spread of 26 inches were similar to that wort suspended over the sidewalk from Moore in the picture.” the eanopy where they whirled in| Were dressed incircles day and night driven by | “forms. small electric motors. 6. “AIRPLANE i : 4 The Capitol TRY THIS WITH of the Marines” playing at the) A large motor generator truck Publix Palace Theatre, kel d,| borrowed from a local film com| obtained a splendid pul YOUR HOME TALENT niente ere ae pany with huge search lights com-|up by having the in pleted the ballyhoo. This was run | Moore in “Lilac Manager Roy L. Smart capital-|. Miss Elder formerly “lived in in Souk of thea thanihe every night by alr express: The ex ized on the former membership of| Lakeland and was a member of} from 7 to 10 PL M. . j met eral Miss Ruth Elder in a local club to| the Pionette Club—a business and i er eee nee carta ae in bj gain added publicity for Richard] professional women’s _organiaa2. “GRANADA” opening: y esco f planes. The ‘e A double truck spread of co-|° ne eae _| operative ads in the Minneapolis | then circled the city ge | Journal announced the opening of | topping parachute — the Granada, Theatre in Minneapwhich passes for * olis. were attached. ae, Dix and the girl aviator in “Moran tion. GOLDBERG MADE PAGE ONE! New Haven stunt lands New York front Pages Ah Open Letter To John Coolidge a 28 aa picture have been ee? oe You're going to work now—and we're mighty glad to'see _ | cussed the talking picture situamost instances oe eee you picked.on New Haven to get your start in life. weeks — ; ; ture. aT, a ee Now just because you're going to work isn’t reason N | ete "on aon” why you shouldn't have a litle pt aie hai our iuny : tek i © ete -: to see _ New Haven folks get real recreation and fun proun advance runs. in eachMatinees” is a business builder, se poe Para ps se ak it ba Matinee: of | field of audible pictures then book. 1 and doesn’t cost you anything. a | ‘That he spoke prophetically is| | Peats’ as we yay oer, 0C smickened at, “when yeu nna to stop and think that strikingly emphasized by ‘‘InterferCOVERED yy the Olympia i is crowded every night ence,’ the organization’s initial ‘should take ‘So come.along. John and ute the box as our guest. And j | 100 Der cont dislogue production, | |. eee” ‘ please feel free to bring, isa ‘Frumtindl along: Shel enjoy # and the careful plans that have| | stow ac ms too. You can even bring the Governor along. Of course you ; oe ee : SOUNDING OFF By Morris Press Irvin Talbot, who has been working on the average of eighteen hours per day, scoring and eonducting on “Varsity” and | “Show Girl” and many others of the product being synchronized ty the recording division of the Music Department, is visiting his folks in St. Louis, and incidentally, taking a breath after his last recording job, namely “Manhattan Cocktail.” Andrea Setaro, who did such a fine job in scoring “Show Girl,” prepared the score for “Manhattan Cocktail.’ Setaro has been under the handicap of an injured foot, and has had to hobble to work while busy on this new. Paramount release. can use your own judgment on case you want to be alone! On iat Hy g wens 3 ‘ =) Det ee eee interested in seeing Emil Jannings, Florence Vidor and ; which is now being shown peed Se eee ee York critics to be the filmed. Ob yes, ap Here is no frantic Cashion in on) untried gem | “Real FE sage : has been t eynote pore Bas: q ra chronization work and “h Cordially, OLYMPIA THEATRE * ALL PUBLIX TAKES PRIDE IN STODDARD’S PROMOTION (Continued from page ye tion of Mr. Fitzgibbons. He was, the ye t although Mr. Stodengaged in this work when he redard is the first ex-usher to carve ceived his present promotion. In announcing Mr. Stoddard’s out such @ spectacular place for re promotion, President Katz paid| himself, Publix has a great many of high compliments to Mr. Stoddard’s| ©xamples of former ushers who constant alertnesg, and intelligent | 4re now holding high posttions in application to every assignment | the organization, or in the indus-| he has ever been given. He also|try thru their Publix opportu-| sy took occasion to comment upon} nities, = = — Ty