Publix Opinion (Nov 24, 1928)

PUBLIX OPINION, WEEK OF NOVEMBER 24rx, 1928 : . FRONT PAGEON _|MOTHE TROOPING ir, Two Free News Shots !! || ELECTION TIEUP SE AL NO CINCH ° This night scene of the opening of the Omaha Riviera two years ago ne. oe : : : made the news columns of the rotogravures and was then sold as eyeThe Annistos Star carried & box the top center pi “Trouping with Al Smith on one | catcher copy to an advertiser who had it printed. agai |on the front page for several days | rront page, oft his ae ee Risreinare in % i gs lah cba i\;announcing showing of the elec-| connection with ours is something to look back on “Four Sons” at t but: not forward. tae" is tee eee tion returns at the Noble Theatre, Theatre: Hana John Bartone, Paramount News’ a . says city manager T. Y. Walker The mesaae Political cameraman put it when ot of that theatre, Anniston, Ala. newspaper read, ve he jumped on board the luxurious : The Noble did twice the busi-| Guests—Through ballyhoo special for a second cross} | ness it normally does. This was|the Temple Theat country swing of some six thous; oy ibuted to the showing of the| the Pioneer invites and miles. heb : " attribute us 6 four sons as gues “It is exciting traveling day and returns. during the two daj night with a man who may be the Hoe tT ‘ Returns were flashed on a minia-| picture FOUR SONS next President of the United} Pi, a eman— : ture screen using an indoor slide| and her four sons States,” explained Bartone. ae “ ‘ machine. ‘This did not interfere | box office either “Every stop we make is a fresh} ae Se = with the picture and the method| Wednesday or Thu story and a story that has to be} : tare i * was liked by patrons. be admitted free.” fought for among the shifty conoa 3 ; : § ‘ : a ditions of a new city and unknown ; circumstances. There is the keen-} | uae : a a est competition among the fifty! | : = a : 6 ” Fi d | = a iia | SeeHear” Sound Film Adve news men on board the special train and then at each city that) | a : ‘ : : B i B . Peet we stop at there are the local men| q : G A that we have to buck. 1 | = aa ets usiness ureau $s ‘““Eyery one on board the train : as ae esR re eee ; is keyed up and jumpy to the last Warnings not to misrepresent in the advertising @ degree for there is no real rest pictures appear to have had little effect upon some @ until the trip is over. “No one : © i : knows when a. real story may deSS oe aa ao ; es In Detroit within the past 10 days the Bette velop. pare howe a i i Bureau has called upon misrepresenting exhibitors in af me 4 : as to the truth of their see and hear paid announcen The “See and Hear” phrase is being extensively DOWNS TWO BIG Sees ose mee Ste é in ads where but the sound exists, while eee is adi : = oa of “sound” being published where the sound effects am OPPOSITIONS ze = We Comesatul erude back stage sort. gh : Th Ayn tt 2m In one instance an exhibitor playing a silent used a shot gun effect for the exploding of the pla of Hallowe’en,” says Frank La Ordinary phonograph disc records have been fpr Bar Jr., manager of the Strand —— ae oe : : utilized of late by either the ignorant or malicious: oe a betes aes a =o = It’s the first report of a Better Business Bureau € formiancss Mastenine ut © Guana = = a ie 1 |{ attention to picture theatre advertising. Thésée annduncaments were ear-| ae de fF ee a Wrongful billing by the self-centred exhib, usta ried in the papers and special ins eu s : ee 2 a, indie and often in important neighborhood houses, Caz mats as well as cut-outs were! | +o : fee er result not only with a loss of interest in sound picture used in our lobby telling of this . = a ao Le ee gs vertising through lack of faith in it, but with the utter i feature. Special rates were made| ee see confidence by the local public generally in all of the for children and we were thus ; ee ee ee business, “ able to inerease our patronage = ee : : Seacee tee | With Better Business Bureaus taking part, misrep both in regards-to grown ups as : 2 oak ! advertising, for the good of the industry, might well up by the Hays organization, distributors and their exe well as children, which resulted ————————————— ees _ : ; eg in the best Wednesday’s business to cover, local fields, and state exhibitor associations, “% since September 19th. In regard to the situation on OFF TO BUFFALO election night, announcements “Interference”’ a were carried in the papers and a ea By EDWIN SCHALLERT a special trailer was used six days a in advance of election, also pata in Dwight Brown, former organist cditor of The Los Angeles | >A display mats were used in our|at the Palace Theatre, Dallas, will Times Preview and Special FILE THIS! IT WILL HELP PLAN PROG F lobby advertising this service and Correspondent of The 4 calling attention to our public|"@Place Murtagh as feature orMotion Picture News Watch Publix Opinion for this service in every issue! Wat that we would furnish returns as} ganist at Shea’s Buffalo, beginHollywood, October 24. nad . long as they were available.| . ‘ : (By Wire). —Possibilities @ papers for it, too! Business showed 100 per cent in-| 2/28 his engagement at that theafor intimate drama in sound crease over the previous Tuesday|tre Saturday, Nov. 17th. Mr.|| S7@ amply demonstrated in and a considerable improvement Paramount's first all-talking over the same day for several| Brown was in New York Nov. ist, picture, ‘‘Interference.”’ This weeks back.” enroute to Busta. represents perhaps the most LENGTH OF FEATURES interesting effort to date to add the note of quality and class to synchronized deSubject Make WHO’S WHO IN DELUXE HOUSES) | icici ore auch q melodramatic plot much Sins of the Father—10 reels (non-syn) Par. ‘ above the average. The (Corrected to November 15th, 1928) production discloses, in the Waterfront—7 reels (syn.).........., F.N. work of principals and diTrail of "98—10 reels (non-syn.)..... Metro rection, exceptionally smooth Manhattan Cocktall—8 reels (syn.)... Par. DE LUXE MANAGERS AND PUBLICITY MEN sag rita IB 9 oo pes Taxi 13—7 reels & prologue (syn.)... F.B.O. Manager Publicity Man Theatre City tract especially a highly inThe Outcast—8 reels (syn.).......... F.N. = epee Home Office Paramount New York in nme ve to the eo. Laby Wallace Allen Olympia New Haven alkies. istened to it in msi, Louis Lazar Vernon Gray Motcouatikin’ Boston : a new departure in recordLENGTH OF TALKING SHORTS has gene sere C. B. Taylor Buffalo Buffalo i a ce film method, Warner Brothers Vitaphone . Smit Frank Cassid Minnesota Minneapolis which w e used at the : J. L. MeCurdy Lou Goldberg Paramount Sreoktes || Carthay Circle showing in ap es sage TrRRE Aas John Carr Hippodrome Buffalo Los Angeles. The film is witty Doner Arthur Baker § Jack Shelley Denver * Denver also to be issued with disc Srene Seren Slate Raymond Jones Ted Emerson Riviera Omaha recording. The double film Meyers Hanford—The Arkansas Travelers... .. Nate Frudenfeld Lionel Wasson Capitol Des Moines recording, which means that Dick Rich & Hie Melodies.............. veees Ernest Morrison Gene Finley Palace Dallas . sound is photograhed on a Winnie Lightner—Broadway's Favorite...... M. K. Moore R. E. Armstrong Worth Ft. Worth s@parate strip of celluloid eR EEG, O'S o's Goa bt ot o'e's + babe eee sea os Wm. O’Hare Robt. Kelly Texas San Antonio from the picture, seems to Val Harris C. M. Pincus Jack Williams Metropolitan Houston have the manifest advantage roe L. S: Finske Gail Lancaster Alabama Birmingham of smoothness and quality. sg ell gllighddn RE Sa * Robt. Hicks Jack Chalman Howard Atlanta The voices of alt the leading Beauty Shop Monte Semon Keith’s Geor. Atlanta players, ineluding Byelyn C. C. Perry Newman Kansas City Brent,*William Powell, Clive Louis Finske Royal Kansas City Brook and Doris Kenyon Opens in February Paramount Toledo were remarkably natural. Geo. Trendle Oscar Doob Michigan Detroit Miss Brent's voice records Spyros Skouras Reeves Espy Ambassador St. Louis quite exceptionally. Joe Fraser Geo. Tyson Indiana Indianapolis _Easy in action and filled Towmeph REPAN 2. ci ve ccc cssscvcevesveseuaves By Maurice F. Barr Gregory Dickson Saenger Néw Orleans with dramatic punch in well| | Odette Myrtle Gus Hysell Ed Olmstead Metropolitan Los Angeles tried situations, ‘““InterChas. Kurtzman Robert Harvey Granada San Francisco ference” holds magnetic in John Balaban Wm. K. HollanderChicago-Tivoli Chicago terest. It possesses elements of pathos and clever LOEW HOUSES character-building with a H. P. Kingsmore Junior McGeehan Century Baltimore a * lat Ge * A spanegersiag George Dumont M.A, Maloney State Cleveland fully worked out. E. J. Melniker Chas. Winston Ohio Columbus Altogether, this appears LivingstonLanning Harland Fena Penn Pittsburgh as a marked step forward Colby Harrison Sam Rubin Palace Washington —Motion Picture News. ; “To help combat the opposition