Publix Opinion (Dec 8, 1928)

dial . the second week's Ce ry: sus RESPONSE LIKE THIS MAKES SERVICE EASY! Atlanta, Georgia. November 8th, 1928. Mr. Miller Mr. Holliday Mr. McKoy | Mr. Smart Gentlemen: Please see page 3, PUBLIX OPINION, week of October 27th and note the organ stunt for SINGING FOOL—Hither in the house in which you have sound or in the other house you can accomplish something along this line. The Capitol-Macon has already arranged for this with non-synec, organ and slides. I also wish to call to your attention (same issue MANAGERS NOTE, page 7) regarding use of the song, MEMORIES OF FRANCE in connection with Armistice Day. PUBLIX OPINION is full of good ideas—take them and use them. ‘ M. S. Hill, District Manager EFFICIENCY PLUS! It occurs to me that you _ might be interested in knowing of the refund situation on the “Singing Fool” for our first two weeks engagement. To me it shows one or two things, either that our organization was efficient in handling enormous ‘crowds or the public was willing to stand for all petty ‘annoyances in order to see the “Singing Fool.” On the first week we , P layed to 60,730 people and I 148 refunds on the week, the largest single day being 44 on Sunday, which was the second day of the showing. On the second week we played to 47,993 and had 71 refunds, the largest amount being 18 on Saturday, the first day of showing. Very sincerely yours, Cc. C. PERRY, Zoneaeek, Newman Theatre, Kansas City, Mo. a Manager E. R.. Rogers ceived the idea of broadcasting the musical theme of “Lilac Time’ from within the theatre to without—to people on, the streets in advertising that. picture when playing at the Publix Tivoli Theatre, Chattanooga, Tenn. Since there was a silent picture playing during the three days in advance of “‘Lilac Time,’’ Rogers found excellent use for the Vita phone. A mammoth horn made out of beaverboard was placed on top of the theatre roof and this was connected by wire to the Vitaphone which kept playing the record, ‘‘Jeannie I Dream of Lilac ‘Time.”’ The music could be heard for six or seven blocks away. And be SMALL The cry is often heard that slender advertising budgets _ make it impossible to buy news ‘paper space that dominates attention. Here are some examples of small ads that have force and neatness and selling power. The cost of the artwork and engraving is smail compared to the value of exttention-getting qualities in small space. All it takes is a lot of thinking about layouts. ART-ADS THAT Boston Publix Theatres get good value from small space. “JUMP?” Paradise’ with HOBART BOSWORTH Im a whirlwind comedy-drama “‘hit’’ RODEMICH AND THE POPULAR PUBLIX BAND § in a dazzilng.stage surprise with ART FRANK and a host of stars and beauties! “MAUD MULLER"—A Colorart Gem filored from the famous pocm “RITZ REVIEW—FOX MOVIETONE Doors open at 11:15 A, BM. 25e before 1—4 Big Shows and FAMOUS BANO PUBLIX OPINION, con| ‘ing from—thus attracting a WEEK OF DECE cause of the echoes from the: surrounding buildings it was almost impossible for people on the street to tell where the music was. comgreat deal of attention and causing much comment. A tie-up with music dealers on the song plug started four weexs in advance of showing. Each of these music merchants had cooperative window displays and also pasted stickers on every record sold. Copy on these stickers read, ‘“‘A record you will want— JEANNIE, I DREAM OF LILAC TIME—Sung by Gene Austin — the theme song of LILAC TIME starring Colleen Moore—TIVOLI —Oct. 22-23-24.” PROMOTION FOR SMART Bffective immediately Mr. Roy Smart is City Manager at Palm Beach and West Palm Beach. EMBER &th, | start after the reopening of Par | duction of | added attraction to ‘“‘Interference | with Cantor. f | Son’s “Because My Baby JEAN 5 Oss oe as CHARLES me ROGERS wancy CARROL. The Poster Art Department un efforts. Every Thursday we down to the 8th floor kick out something Here’s, one of the two big ‘“‘Abie’s Irish ? Joe Fronder. possible for us to reproduce it in| | all its brilliant colors for we think Rose, one nie ee COMPELLING 2 24 SHEETS F OR ‘ABIE? der the direction of Frank Blakely| agers, and with the proper continues to exceed past splendid| behind it on the part of go|and Ad Sales Managers the display of new material and| were an advertising manager of : | every week we get a great |} /of seeing | new. strikingly | ter seat filling insurance than our punch, story-telling 24 sheets for! sound version, painted by! to be pasted over the words ‘‘Now! We wish it were|it’s it is one of the finest 24 sheets the chronized version, | Ad Sales Department has evra great show it is! 1928 1] BIG NAMES IN TALKIES SHORTS hopped off to an early The pro The production of all-talking sland studio. these shorts is in che Cowan, for a long time head of the production department for Publix Theatres, assisted by Larry Kent ¢ and with Joseph Santley as director. EDDIE CANTOR'’'S PICTURE “2E Eddie Cantor’s two reel picture, exhibiting his versatility as a | singer, comedian and entertainer, brings him to the public as a per sonality in a sense never realized before in places off the line of his road-show traveling. The peters. called ‘‘Eddie Cantor, That Party in Person.’’ It is shown at the Criterion Theatre, New York, as an Bobbe Arnst of ‘‘Rosalie”’ appears THEY ALL LOOK GREAT Ruth Etting, another Ziegfeld star and known also as “the sweetheart of Columbia Records,’’ has made a one-reel film, recording her singing of Irving Berlin’s ‘‘Roses of Yesterday’? and Walter DonaldDon’t Mean Maybe, Now.” Other short subjects aiready completed or nearly so are Elinor Glyn speaking on ‘‘What Is ‘It’’’; Borrah Minevitch and his troupe of boy harmonica players from Hammerstein’s “‘“Good Boy’; and a sketch, “One Word,” written and directed by Joseph Santley. ‘‘One Word,’ is a novelty applying the efficiency principle to drama, eliminating needless words. The three Giersdorf Sisters, singers, seen on the stage in ‘‘Cross My Heart,’’ are soon to be recorded. The studio also has turned out two talking pictures to be distributed by Paramount for the benefit of the Actors’ Fund and the Authors’ League Many of the most distinguished stage stars on Broadway have given their services for these pictures. They are “Night Club” from the story by Katherine Brush, and “The Pusherin-the-Face”’ by F. Scott Fitzgerald. MANAGERIAL STAFFS IN CHICAGO The following Managerial Staffs are in charge of Chicago theatres, according to annouhcement of L. H. Dally, supervisor of theatres in Chicago for Balaban & Katz-Publix. ; EXECUTIVE OFFICES Director of Management.......... Mr. Jack Knight Supervisor of Theatres............ Mr. L. H. Dally Secretary to Director of Management, Mr. J. F. McDonald Secretary to Supervisor of Theatres, F Mr. P. J. McMorrow CHICAGO ORIENTAL TIVOLI 175 N. State St. 20 W. Randolph St. 6329 Cottage Grove Manager...... Mr. M. C. Concannon Mr. R. C. Bruder Mr. R. L. Davis Ist Asst.. Mr. E. Levin Mr. C. E. Geisman Mr. M. Connor 2nd Asst...... Mr. ©. A. Cottle Mr. W. B. Holden Treasurer..... Mr. B. Cobb Mr. J. Randolph Mr. J. Farmer MICHIGAN UPTOWN MCVICKERS 4816 Broadway 25 W. Madison St. Mr. C. F. Strodel Mr. N. M. Platt Mr. G. L. Brandt Mr. A. B. Shaw Mr. S. Goldfinger Mr. G. R. Tabor Mr. M. C. Osborne Mr. D. Van Stone Mv. R. D. Hayer Mr. L. C. Walwrath ROOSEVELT HARDING SENATE 110 N. State St. 2714 Milwaukee St. 8128 W. Madison St. Manager..... Mr. A. L. Haynie Mr, H. Lustgarten Mr. H. J. Potter Assistant..... Mr. S. D. Soible Mr. L. Fitzsimmons Mr. E. M. Worsham CENTRAL PARK NORSHORE PARADISE 3585 W. Rooseyelt St. 1749 Howard St. © 231 N. Crawford St. Manager...... Mr. I. M. Schwartz Mr. D. Balaban Mr, E. E, O'Donnell Assistant..... Mr, C. N, Burris Mr. S. Felch Treasurer Mr. M. Zidman Mr. B. W. Feldman TOWER MARYLAND RIVIERA 1528 E. 68rd St. 855 E. 63rd St. 4746 Broadway Manager..... Mr. O. F. Knight Mr. A.M. Eisner Mr. D. Balaban © Assistant..... Mr. H. C. Meyer Mr. A. P. Conroy Mr. R. L. Kalver ctor : UFLEMING. : Pt Feichod” cS, been able to offer to theatre man| push Salesmen, it should elements that enabled the stage production to stay 5 years on 3roadway to crowded houses. Naney Carroll will captivate every au to look at|enjoy' a tremendous sale. If we! dience with her singing of the theme song, “‘Rosemary.” Jean theatre we couldn't want any bet-| Hershelt’s recitative of the Jewish prayer for the dead will wring every heart. The oath of ailegiance to the flag rendered by the school children will thrill every good American. The score and ins on the screen. cidental sound effects add further What A Show! to an already perfect entertainWe have seen the complete syn-| ment. Another formidable reason and boys what! why this is Paramount’s greatest It has ali the year! with such paper. that will play the strips are available city plastered For theatres