Publix Opinion (Dec 8, 1928)

SELL IT!! | ae WW | &, Nee” The Official Voice of Publix pinion || Vol. II Publix Theatres Corporation, Paramount Building, New York, Week of December 8th, 1928, “I don’t believe any one of us in Publix is so smart that he is ready to close up the book of something he knows completely. The book never closes. There is always something new e —Sam K BUS DRIVERS PLUG HIS — SHOWS Realizing that drivers of intercity busses, which now operate FILE THIS! IT WILL HELP PLAN P “Watch Publix Opinion jor this service in every) trade papers for it, too! “Leave no stone unturned to give Publix the high standing it holds in the world of theatres.” Publix S Opinion Published by and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President LENGTH OF FEATURES A. M. Borsrorp, Dr. Advertising BENnyJ. H. SerKowicn, Editor Contents Strictly Confidential. LOYALTY “To thine own self be true, And it musi follow, as the night the day, throughout the country, come in close personal contact with theusands of potential theatre patrons daily, Manager Robert E. Hicks, of the Howard Theatre, Atlanta, Ga., has just worked out a plan whereby the theatre will capitalize on this contact. Dixie Coaches, Inc., operate 22 large motor busses throughout Georgia, all radiating out of At Subject Make West of Zanzibar—7 reels (non-syn.) Metro. Gang War (R. C. A.)—10 reels (syn.). F.B.O. 7 Avalanche—6 reels (non-syn.)........ Para. 6 Man, Woman and Wife—8 reels (syn.) Uni, The Haunted House—7 reels (syn.).. FN. The Shopworn Angel— 8 reels {nOR-SYR) fe os ea ew ake Para. Romance of the Underworld— Thou cans’t not then be false to any man.” “There are, in every organization, men, big or little, who, rest ry grt a through their selfish personal ambition, try to tear down the very | smanier cities of Gaersa Wate At. structure of another man’s work for their own gains. Sitting on |lanta each week, and most of these the side lines one sees this daily happening in our own organization | are potential theatre patrons. —in the individual theatre operation and into the districts. In| With the cooperation of the reprinting this article it is hoped that those who read it may analyze | management of the bus line, the and take stock in themselves. Publix is an organization with unity a now cntertains the 22 bus Sg rivers and their wives, if any, at of purpose and its man-power must stand as one in its loyalty to | one of the opening day perform its leaders.” ances each week. The drivers, in returm, are to plug the show throughout the week to all bus Woman of Affairs—10 reels (non-syn.) Three Week Ends—6 reels (non-syn.) Outcast (Vitaphone)—8 reels (syn.).. Someone to Love—7 reels (non-syn.) Adoration (Vitaphone)—7 reels (syn,) LENGTH OF TALKING SHORTS Warner Brothers Vitaphone —Rivoli ‘Spotlight. * * & * (Quotations by Winsor McCay of the New York American) “The greatest quality in a nation is justice.” “The greatest quality in a man is LOYALTY.” “LOYALTY is honor and disloyalty infamy and disgrace. LOYALTY is the quality that makes family life beautiful and true and makes national life possible. LOYALTY is the cement of friendship. Without it friendship has no reality. LOYALTY is the bond that unites employees and employers. Springing from the heart it appeals to the hearts of others. LOYALTY is the noblest word in our language and the noblest quality in man.” To Lincoln LOYALTY was kindness, forgiveness, good intention. Thus he expressed-it, “with malice towards none, with charity for all, with firmness in the . Tight as God gives us to see the right,” “LOYALTY to your country or to your commanding officer, while essential to national life, is not the only LOYALTY or the most important. Faithfulness and truth, LOYALTY, in the affairs of every day life are as important to the existence and progress of human beings as fresh air and fresh water to the human body. LOYALTY in a man is like the strength of steel ina tall building, like the added power of the steel rod in reinforced concrete. LOYALTY is the inspiration of accomplishment. The best thing that one man can say of another is, ‘I know that I can trust him.’ Trust is based on LOYALTY.” “In this great game of life there are a few qualities that make.men worth while; give them the right to hope that there will be something better. COURAGE is LOYALTY. Putting aside fear and selfishness, in a good cause is worthy of men, and that is LOYALTY. Devotion to duty, sacrificing selfish, personal ambition, finding complete happiness in the job at hand, in devotion to our organization—that is LOYALTY.” “Standards of LOYALTY vary, as men’s individual status varies. But each man, true to his own self, is loyal. LOYALTY is in our hearts. We know when we obey its orders, we know when we disobey them. The disloyal man fools his disloyalty with shame. The loyal man finds in LOYALTY his reward, greater than profit. And well he may, for LOYALTY is true nobility. The loyal man ranks high in this world.” “There are little men and big men in our Publix organization, but where there is LOYALTY there is no discouraged man. Life is worth while so long as a man is true to himself, loyal to his better instincts, obedient to his conscience. Times may be good or bad, life may be hard or easy, but for the loyal man who knows that he is doing the best that he can do, there is no downcast heart. passengers possible. | .. “In three years of contacts| ing Publix theatres, I have observed the need of every important post having an “understudy.”” By that I mean an emergency-man eapable of filling the shoes | of the man in the job higher up. Promotions come so fast that they are some |; times held up because there is no one ready to take the place of a man needed for higher responsibilities, ~-MILTON FELD Div. Mgr., Publix Theatres re See eres: Salem Theatre, || Mass., is getting a better aud 3; reaction to silent Roof Garden Review Florentine Choir Anna Chandler TOMER |. eo a's paetebaied eee Val Harris No, 2 Val Harris Pathe News No. 1 Pathe News No. 2 POORIC CEE Meili a ods wee evs os oh dep oun Farm Yard Follies