Publix Opinion (Dec 22, 1928)

4 PUBLIX OPINION, WEEK OF DECEMBER 22nd, 1928. IRWIN’S LIFE OF MR. ZUKOR BEST SELLER | ] Will Irwin -has. written the) story of Adelph Zukor’s life from the time when, as a little Hungarian immigrant boy, he landed in New York with his entire fortune of $40 sewed into the lining of his second best waistcoat, to his present position as an outstanding fig-} ure in the motion picture and finan| cial -world. It is called “The! House That Shadows Built” and} has recently been published by | Doubleday, Doran & Co. With the book on the market but | a very short time, publishers report unusually large sales all over; the country. Encouraged by the immediate response on the part of | the reading public, they are at} present launching a large advertis| ing campaign in the leading book | | _ READ THIS BEFORE YOU START ANY DANGEROUS EXPLOITATION At the Minnesota Theatre, Minneapolis, Minnesota, the other day, a bear was used for certain exploitation purposes. As | understand it, the bear was led around the streets by his owner, whom we employed, and there was probably some sort of sign, advertising one of the pictures at the Minnesota Theatre. The bear clawed the leg of a woman passing by, and we now find ourselves about to be sued for damages. The standard Public Liability Policy is somewhat ambiguous as to employment of animals, particularly away from the premises, and besides, the cost of accidents involving financial loss is charged against our experience and thus adversely affects our insurance rate. I have no idea as to the value of such publicity, but in this particular case the woman is claiming $5,000 damage. You will be able to judge best whether the publicity is worth $5,000. While on-this general subject, I might state that as to all stunts which involve danger to life, either to the person employed in the stunt or to the public, we are again taking a chance as to being held responsible in case anything happens. The Legal Department will advise you, I am sure, that it is difficult, if not impossible, by means of the so-called releases (which managers are very likely to prepare with a great feeling of confidence) to release us in any manner from responsibility either to the performer or to the public. No false sense of security should be felt in connection with any form of release unless it is prepared with the best legal advice. This letter is not intended to convey the idea that no publicity which might conceivably involve danger should be undertaken, but is written with the thought that the danger and chance of loss to us should be measured against the value of the publicity. HENRY ANDERSON, Manager, Publix Insurance Department. rrr te lek ke edeetshtelsletedeledehstedbeleteletels decbeletad ADOLPH ZUKOR publications. Also quick to sense} the international interest .in the, history of Mr. Zukor and the spirited manner in which it is pre-| sented by Mr. Irwin, have been the magazines and newspapers, which have been giving the book marked attention. For instance, in a recent issue The Literary Digest devoted five columns to it. A BEST SELLER! Get this book and read it! It is rich in institutional facts that are useful to you. Spread it around! Get your newspaper to review it. Teil your friends about it. Get the people who come into your theatre to read it. They will thank you for introducing them to a fascinating book about a fascinating personality in a fascinating industry! Wrote Many Biographies | | | Mr. Irwin has written biographies of many famous personali-| ies, one of his latest being that of | Herbert Hoover, whom he is now | accompanying on the South Amer| ican good will tour. It is said, ; however, that he has far exceeded | his best accomplishments in “The | House That Shadows Built,” upon which he worked for nearly a year,exhausting every possible source for material. Irwin is probably the most famous of war correspondents | and one of the greatest investigators in this country and writers on political and economic subjects. Through the generosity of the! Corporation, large consignments of | the books are being sent to every Exchange for distribution to the! employees, and to such theatre managers included in lists which | were sent in to the Home Office early this Fall by the Branch Managers for this purpose. Further-| more; every Exchange will receive sufficient copies for distribution to the leading newspapers in their re-| spective territories and for presentation to the public library. A} letter explaining this distribution has been sent to every Branch Manager. Several thousand copies | in all will be mailed to theatres and newspapers, all being shipped to) Exchanges in cartons and. already | addressed, merely the affixing of | stamps remains to be done locally. | The book retails for $3.50 and is enclosed in a striking jacket in blue, | gold and black. . . Vuar Hapows Our Pride in Paramount’s President We are certain that each employee who is fcrtunate enough to receive a copy of The House That Shadows Built” will prize it most highly, will read it with avidity, and will draw many 2 lesson from it which will be of value in shaping his or her individual career. It will serve even fur ther, we are sure, to strengthen the tie that binds us to the Company over which Mr. Zukor presides, and increase the measure of pride that we may justifiably feel in our asso ciation, however humble it might be with such an outstanding, respected | and ioved personality as Mr. Zukor is, not only in our eyes, and those of the film industry, but to all the world SAP EVEDO ETRE RA Pee TEN oP SUR ERE OR EDEROER SONNE HONOR ADR ERED WAU EOERREEEDHENUORSREHSERAFERDREESREFORRAT KETO RAYE REN PORE RRS ; H 3 ; range, if po reel for us week, It is” for the holid cal accompan the cue sheet make an exce | number. jeg Anv other with reference | be had by wiring ment immediate Mr. Boris Morr Director for Publi: hear from all cue as to their subjett and also The following Reneyneneg tay cue sheet has been arranged by the Music Department for a special Christmas novelty reel released by | Universal called “The Wooden Soldiers.” ; : This reel is being shown during Christmas week at the New York and Brooklyn Paramount and the Rivoli Theatres. Arrangements were made through Mr, Saal’s office, district bookers and Man‘agers for the distribution of this reel in time for holiday use. Managers were urged to tie in with their District Manager to ar NON-SYNCHRONOUS CUE SHEET © “The Wooden Soldiers”—A Universal Novelty) A—Action, T—Titles. D—Deseription. C.US=@ Projection speed—90 ft. per min. Cue Record No, and No. Cue Title 1. (D) At sereening accordParade of Wooding to length of inen Soldiers. Victor 80674B. Time troductory titles. ; 2. (D) At picture—Cobwebs Looms of Foile. 1.05 Bey on Window. 0281. 7 8. (A) Toysmith picks up March Mignonne. 1,03 Beg Tov Soldier. 0211. 3 4. (D) After Toy Soldier Lament. falls. 01572. 5. (D) Toysmith picks up Looms of Fate. Vapor. Blower, 0281. end. 6. (D) Toy Hassar ard Afternoon of a 52 At 4 Girl come to life. Fawn. *§ 01532B. 1.20 At 7. (D) Back to children Amaryllis. : (after Gorilla is 0126B. seen). 8. (D) Girl begins to dance. Sylvia Ballet. 0161B. 9. (D) Gorilla is seen again. In the Hall of the Mountain King. “O140A, 10. (D) Toy Soldier runs Danse Macabre. towards Gorilla. 01528A. 11. (D) Scene Chenges—Toy Parade of the Soldiers marching. Wooden Soldiers. 80674B, 12. (D) Fade to Toysmith The Bellis of St. asleep. Anne de Beau pre. Victor 35812A., : a NOTE: If any of above records cannot be procured by. wire us and we will have them forwarded from the hom . 4 tf All the employees, including the managers of the Palace Theatres, Jacksonville, have been given notice, wh December 15th, that their services were no longer as these operations were turned ,over to the Sparks that date, The Ritz, Valdosta, closed December 2nd for an The Opera House, Bath, Me., which has been closed 21st, on account of a smallpox epidemic, was reopened December 11th. zo Mr. E. J. Burke, formerly the Treasurer of the Rialto, has been appointed Assistant Manager at that theatre. © Effective December 16th, the following transfer toc Mr. J. S. MacNeill, present manager of the : Woonsocket, took over the management of the Bijou, Woo at Mr. John Arnold, manager of the Bijou, is managin "heatre. t ad Effective Monday, December 3rd, Mr. T. MeGu management of the Park Theatre, Bangor, replacing present manager, who manages the Bijou Theatre di of C. J, Russell, Sr., on account of illness, | we have decided to close the Magnet Theatre, Ba _nitely. ah F 2a Following is an excerpt from a letter from Mr. ‘departments should be guided accordingly; ie. “We have delivered the Arcade, Temple and atres, Jacksonville, on the night of Saturday, De to Sparks, and all arrangements have been mai transfer. ‘ ea “Sparks turned over to us the Areade and Ris Palm Beach on the night of December 16th.” " s ’