Publix Opinion (Dec 22, 1928)

“A spirit of partnership, instead of competition, among all Publix theatres makes for humaneness, | ing and tolerance of each others’ problems. This spells progress for all of us.”—DAVID J. CHATKIN : high standing it | Publix } Opinion Published by and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President A. M. Botsrorp, Dr. Advertising Bens. H> Serxowicn, Editor Contents Strictly Confidential “WHERE DO WE. GO FROM HERE??” The lure of show business as Publix exemplifies it is strongly revealed by the fact that an executive who was in charge of 1200 employees of one of the big meat packing companies, quit that job to start anew at the bottom of the theatrical ladder. He started as the uniformed footman, opening carriage doors, at the Chicago Theatre, a Publix-Balaban & Katz operation. This incident particularly illuminates the oft repeated pledge that it is Publix policy to select only the highest types of man power for every post.. Ten years ago, Mr. Sam Katz, then operating the Central Park Theatre in Chicago declared that he would have no holds in the world of theatres.” employee, for no matter how humble the post, who did not. have qualifications for constant advancement. © That policy is the backbone of Mr. Katz’s present policy for Publix. : At the recent convention of the Home Office Executive Cabinet, and District and Division Managers, Mr. Katz while discussing development of Publix man power, again stressed the point that he wanted every Publix employee to constantly ask himself, “Where Do I Proceed From Here?” Contentment vs. Satisfaction There is a vast difference in being contented and being satisfied, although the dictionary gives them aS synonyms. A man may be contented without: being satisfied. According to our interpretation of the dictionary, contentment means limiting your desires to your means by gratifying them, And satisfied means that you have everything you want, your every desire fulfilled. Do you get the difference? A man can be content with what he has, that is, he lives within his means and is happy with. what he has. That is an ideal state of mind for a man but it does not mean that he must be satisfied. He may have desires that he is unable to gratify with the means at hand. Then he is not satisfied. If he is dissatisfied with himself, we have an ideal condition for development. It is the man who is not satisfied with himself who is ambitious. He wants to get in a position to gratify other desires and he works to that end. At the same time he may be contented. He is enjoying the things he has with.the thought in mind that some day he can have more. This man is going to grow. : . Many a business becomes satisfied and lets its satisfaction show too plainly. Soon that business starts to slip back. Today it is a constant struggle to keep up with the procession. It has been said that we cannot stand still. We either go fcrwafd or we go back. The man who is constantly fighting to get ahead grows; the man who rests on his oars drifts. down stream. So we say that dissatisfaction is a healthy symptom in any business. A desire to do more business each year, backed by the proper effort, will have results. That is a healthy form of dissatisfaction.—Talks in Ten Point. MENTAL ATTITUDE! Why is it that one man succeeds at a job where another fails? Why, for example, does Mr. Jones sell more washing machines than Mr. Brown? Of course, personality is desirable, but not necessary to get ahead. If you have a deep rooted belief that the-product you’re selling is the real stuff—you’re bound to put a sale over. Whatever it may be that you are trying to put across, whether it is asking for a position, selling an article or inducing a person to take something he thinks he doesn’t want, if you have a 100% trust in your ability to do a job or sell something, it will show in the inflection of your voice, in your eyes and even in your physical stance. And it is just seemingly small things of this nature that help to put your firm on the map, as it were. * gs alg __ If you want to succeed in life, do the thing that you really believe in and in believing it you will put your whole heart into the work and in that way you cannot help but succeed. Publix Theatres Corporation, Paramount Building, New York, Week of December 22nd, 1928. “Leave no stone unturned to nk Publix the THROW LIGHT ST TT Smeremeennnersienneitupers acerca ey ; General Director of Theatre Manager TIS SATIN Ay in FILE THIS! IT WILL HELP PLAN PR Watch Publix Opinion for this service in every iss trade papers for it, too! ON “DARK” THEATRES LENGTH OF FEATURES In addition to his other duties, » No. Subject : j Re has been Prep and Pep—® reels (sync.).......... Fox being saggin joining Do Your Duty—7 reels (non-sync.)..... FN, 59 assigned to 7 i The Spieler—7 reels (non-sync.)...... Pathe | Comptroller Fred Metzler, and Little Wilacat—-7 reels (synec.)..... Warners T. H. Young, director of the Publix Realty Department, in an investigation of possible uses of theatres owned by Publix which for some reason or other have been closed. Local managements are being asked to furnish complete information and recommendations to Mr, Weiss as to the possibility of profitable operation of such houses. Dream of Love-—9 reels (non-sync,)...Metro 7! Sins of the Fathers—9 reels (sync.)...Para. Riley the Cop—8 reels (sync.).......... Fox Alias Jimmy Valentine—® reels (sync.) Metro Lady of Chance—8 reels (non-sync,)..Metro On Trial—10 reels (sync.)......... Warners Show Folks—8 reels (sync,).......... Pathe Home Coming—9 reels (syne.)........ Para. LENGTH OF TALKING SHORTS Conlin & Chas. Chase Joe E. Brown Newhof & Phelpe... 3 oss. vcreescacecebinede Jay, Vie Sui cen teed ME. dis whe <h nituke «9 eaten a Hugh. Herbert. & ‘Co. i 555) Chek ae ee Chas. Rogers, The Movieman............... The Wight Colts oe Se ee SLA May McAvoy in Sunny California........... Visions of Spain Moscow Art Ensemble Martinelli The suggestion is offered free of charge to movie producers that they make their trade-marks articulate, now that sound film is here. The Pathe rooster could crow, the Metro-Goldwyn-Mayer lion could roar, the chains around the First National hemisphere could clank, and Paramount’s mountain, or volcano or whatever it is, could erupt or avalanche. gso8e882323% eee ee ee ee eee ee ee Poot ener erev tebe sesee Newspaper columnists, or calumnists (how DO you spell it), who frantically search for would do well to add the solo or-|) anists and stage band leaders of || ublix theatres to their daily route || of news sources. If anybody has a gag, they always it out on these instrument h Yesterday,|| Jesse Crawford asked. a eet where he lived. ‘ “At the ‘Century,’” he answered. || “S’funny, I the Belvede ford. “Nope,” “i tho. I usta be the Apollo of the|} Belvedere, and then I was the emancipator at the Lincoln; the pick o’ the picture at the } Wee eee vee eee ee CAV OEE D Eee Hwee eeeetene Scere ee eee ee ee ee ee ee es 2 ee a ee ee ee ee hit Pee eee ee a a ee LENGTH OF NON-SYNCHRONOUS SHORTS Paramount — Still Waters » Koko’s Act OOF CGO ee wer were inset Hite bene tee VOC eb ee ees eeeeUvsrseeneess ee beeen ieee eee ee i But you can’t laugh at that unless you know the hotel names of New York’s Times Square District. i ee eee ee ee ieee Exhibitors’ Glossary for the new sound films: Squawkies: The kind of fea ture film that you’ve got ‘ bought and it eee wee PSCC wee Oe Oe Nites ee ee ee Talkies: Films that talk, Mawkies:' Talking films that don’t talk, _ Epic: Something that ain’t an : eppes. PUBLIX OPINION hopes to be your information bureau, and your service station for sales tips and helps. Read it closely! The thoughts of all the leaders in Publix and the rest of the industry are in Publix Opinion, Executives in the projection room of an opposition company looking over completed film product, with eye to adding synchronization, had just seen two busts. “Whateha think of ’em boys?” asks the boss, putting back on his shoes and socks. “What’ll we do?” Power of suggestion, or a brilliant idea, eve y yelled, “Perfume ’em!” — ;