Publix Opinion (Feb 2, 1929)

wiilisg 6 TAYLOR’S BUFFALO STUNT IS ae € HIT PUBLIX OPINION, WEEK OF FEBRUARY 2nd, 1929 FREE FULL PAGE AD IN BUFFALO SEI REPEATS BY ZED FOR 92 N.Y. JOURNAL Charles Taylor, one of the most Bure eapenroad sales-managers the de luxe theatres in Publix can boast, obtained a smashing, ticket-selling, FREE full-page ad in the Buffalo (N. Y.) Times on the occasion of the Ted Lewis stage-show. An invitation is extended herewith to¢ every one in Publix to go out and match it. Hundreds of free window displays go with this stunt, and NO PASSES are involved. PUBLIX OPINION is glad to reproduce it, because it can be done OFTEN with numerous of our unit shows, stars, acts, or synchronized pictures. In fact, the original of the page shown in this issue, was turned over by your editor to the advertising manager of the New York Journal} with the suggestion that a schedule of 52 “every Monday” pages be worked out by) photographing the stage band leader and stars of the New York and Brooklyn Paramount Theatres, for four or five different industries —a radio distributor, a talking machine and record distributor, a piano distributor, an ice cream distributor, a wholesale grocer, etc. The photos, of course, would show the familiar stars grouped about the product of the advertiser. The argument that puts the idea across is that, in addition to the cireulation of the newspaper, the spacebuyer gets the intense interest of | the 100,000 or more weekly patrons | of each theatre, plus a most unusual endorsement “eye-catching ad”—AT NO EXTRA COST above the usual space rate. The newspaper is glad to get an exclusive extra paid page ad every week, so they’re willing to do ail the work on it, and lay out the page in a manner that will compensate you for the valuable idea and the valuable use of the prestige of your multi-million dollar theatre, organization and show. The theatre pays NO part of the cost of the page. The wholesaler or distributor pays half, and the retailers club together in defraying the remainder of the cost. The New York Journal plans to sell this idea ONCE to cover 52 issues and four industries,. and has turned its whole space sales organization over to the fulfillment of the plan. So if you want to clip this out and take it over to the business manager of your leading neiisetiegs rest assured that YOU ARE. DO-} ING HIM A FAVOR, and at the same time getting a FREE full page ad every week on your show. Don’t let him sell you the idea that YOU ought to go out and sell this. If he tells you that, then take the | idea to the opposition paper. And if the layouts don’t guarantee you the ticket selling punch that. Mr: | Taylor easily obtained, then DON’T GIVE HIM AN OPPORTUNITY TO SPOIL A SUREFIRE IDEA. You’re offering the newspaper something enormously valuable and easily salable. GET SOMETHING OUT OF IT FOR YOUR THEATRE IN THE FORM OF TICKET SELLING COPY, LIKE CHARLES TAYLOR DID! Publix Opinion would like to send a memorandum to the Home Office Executive Cabinet Meeting, listing the names of Publix Theatres that get this stunt successfully consummated within the next six weeks. ; HERB HAYMAN HEADS THEME MUSIC SALES Mr. Herb Hayman has been .appointed to take charge of the Theme Music Sales Department. All correspondence relative to theme music should be addressed to him “WOLF SONG” THEME TUNE HIT QUALITY The main theme song in—the Paramount picture, “THE WOLF SONG,” is “Yo Te Amo Means I Love You,” by Theodore Whiting and Alfred Bryan, published by Famous Music Corp. The secondary motif in the same picture is “Mi Amado,” by Lewis & Young and Harry Warren, also published by Famous Music Corp. -2FUDEUA TOMLIN CPST NYA ED EAE NN PYRO EPPA APD DE SENOS ST SKULL PRACTICE!! Nie | pemerspiemape-tnyeece peaneyiovtscteqeenessecsatanahl ON NEDNAER DD TD SENNA PARED 1 Every week our reports reveal the fact that shows which register box-office knockouts in some towns, flop dismally in others! abe bev VONEREN AFA EEERAEEE ON ELARED CG OREDEDTDG Fibber Piokae an: Se pENL N48 4) suena N4nNRD LAA SENGSUADESUDRATUOLOELOUONSUS OF NO ERIO OME OMrTLrediiNaeKoLEvsa tends: Maybe the difference is in SALES APPEAL to the Public. Do you just blindly follow custom, or what the other fellow does? Or do you take custom and the other fellow for granted, at a glance, and then figure out a sales-plan that you KNOW will get the business for you? | Somer Aen NONLNNOUENL SAN OU DUUNANNOTE/MLAL seGNENBOMmAROESEOLOMDORENLLAOTD to ebeTA41/UCRLINEDERREAATIDSSESERLDONOOC NL AOAN4U\OtUOAEGNASELILUSUEIELASRgUAsI TOIT A 11 desc enuadNbN sTMRGNEASTHAtOE eons Ray euwevnneaneene sane sueutennsseOetsannoeuunnegnsugn ve levassanue i¢0VaOuOCE Chane cHnEGSUTSADEREDUDAUC ELE AN) HEDUOL 4960084 pEAba nes SNA EIEN ADONMERDS | 44tsu6! yon cenOEST Terry eEnE HUF LNEALTETEREENPOGT INV ARUUTOASRIOUDDNAERODL LAURSGDEEDAAAOAERIANAA OUEPUOAEL) LUVUURALIELALEUOEPLOOELENSELSELUNGRMEEDO UAE LEOSAMINEDIOSSLSELIN5G00EPIASDSOLSDOASUDOEAEDORAMEDEEOED LAGS IOUG0CVNENOUSCUS FS HONSSLSUOENEDUEEDANRNSLAELUGNNOEDOOONGOUOOEOONOGHUL EA UNEHTEUERLACLUCSEDITESESHLEDSSEELI LS 4 | H z : : e 3 : H FE | : i = : H é z Hy H 3 : = | = H ; GYP-ARTIST USES PUBLIX AS FRONT Warning is hereby given to everyone to look out for a short, stocky, swarthy man of German laccent, who operates under the name of Richard Burton, or Bach, and claims to be a Publix organist en route to a new assignment. He has cashed at least one $250 worthless check on the representation, and others may also turn up later. The Feist Music Company of Minneapolis was the victim. A few weeks ago a similar complaint was made by Morris Press, Executive of Paramount’s music department, who discovered that a swindler was defrauding Publix employees by using Mr. Press’ name as a means of introduction. Anyone who cashes a check for a stranger has no sympathy due, but it would be well if thieves who besmirch the Publix name could be caught and jailed. STAGE SHOWS FOR SOUTHERN HOUSES Starting February 4th, Publix Theatres at Chattanooga, Knoxville and Charlotte, S. C., will get the stage shows from the KeithGeorgia vaudeville theatre. The Alabama, Birmingham, will return to the stage band policy, with local acts augmented by vaudeville headliners, 2n-D THE BUFFALO SUNDAY TIMES, SUNDAY, JANUARY 2, 1928 Shea’s Buffalo NOW! features Now Appearing in a Motion Picture And—On the Screen: The Dramatic Sensation of the New Season! ?‘THE CASE OF LENA SMITH”: Directed By Von Sternberg, Maker of “Underworld” and Starring Esther Ralston and James Hall. Now the Talk of the Nation! Celebrating Our Third Anniversary with the Show of Shows! TED LEWIS (Himself) and His Merry Musical Clowns In Ted’s Own Dazzling, Melodious, Beauty-Packed Revue—The Highest-Salaried Entertainers Theater records better TED ; have une yan; tie mains mee + ea sem ever LEWIS ing to Remember presented about Ted Lewis records — that is ae .. For at the BUFFALO Orchestra by one together of witha Columbia’, bevy of 4 leading beautiful oO1umi Dia artists girls NEW PROCESS RECORDS TED in a Made the New Way-~Electrically par + Viowtonad Recording The Records Without Seretgh LEWI § revue. (Himself) : Buy Columbia Records of the Following Dealers— BELLANCA & BARONE DEVES! i a oe eit cymes nmr INC. i BDA Bas. Lp Brady yal IMPERIAL MUSIC CO ons Wales Boe WEST SIDE MUSIC: sHOP HARRIS FREEDMAN, INC. C. SCHUNKE & CO 140 Grant Street G. COLUCCI 297 W. Ferry Street THEODORE LEWI8 1877 Clinton Street W. M. ZAK Seneca Street jax FREEDMAN i. SCHUNKE 337 Elk Street COLUMBIA MUBIC SHOP Nig ae iC Corr. pena ggre nin | caer en ae pay f Bmwong Son al 18 E. Chippewa Street MS heray al Bast Atrors Ne N, COTTIER & DANIELS MEYER SHOP DEPEW ; Comt and Peat Boose 106 Wilines Bieeet 503 Brosdway beat 7) Py 4 ln ale abil h.o. boys and delivered yee elivered by the ¢ Gene Paulette, Bill Powell in “PF the hit-of the sh OM stuff in both ti ‘ manicured so as to | ing to see the } THEY’LL BOTH — LIKE HOT CAKES, TALKING TRAIL THUS BUILD Z, SHARE OF THE & oa Available in a iss synchronized and tall “The Shopworn ceived the synchroniz picture on disc and t film; the necessity | both in the trailer ar on one medium—fll slight delay in this 4 Our trailer on tains Technicolor probably the ‘first tin aside from our Venus” trailer, where been able to trailer. Incidentalli Dunlap are bringing! 75-cent edition of “F ten by the original | story, Elizabeth — mount designed th nished the ‘lust et give the — ‘4 | Paramount is 4 on the Columb System radio chain ; last Moran and Mi over the air that t radio to make if for Paramount. BL stars were Eddie € Elting, of our ‘Inter With our own Co we are moving rig ether. be oe Did you ye phe otk ' ¢ * Comi luxe in two pe of Wall Street. tional letter mail matter Others to follow, est of getting © about coming Pa And they’re exeit te na mt J Ta) rvsvevreseonvenennney DELUXE B. = $s yl