Publix Opinion (Feb 16, 1929)

s the picture ¢¥ York which half talk,” ct, will knock their seats, bey hing. Mr. Lasky ier, and both best I As a is a long-run speloubt in the world, “booking time in atres is going to type of picture. a kick out of ng the ‘Canary’ in the theatre, and nest scenes that in any theatre, ss. From there lds you without | my talk yesterMessrs. Lasky, Kaufman to feel roduction Departfor quality and $ never before ‘fact, if I didn’t ture, but started would feel that out with the f production we ) be prepared for in ‘CLOSE 4ins yesterday on if it. doesn’t top ery much mistaken. ‘the boys feel that duction on the’ pror. In other words, atement that it is reen in relation to ucts as the big in their prime of the musical ery ior the exId adopt a slogan : ‘Make every deliver the revenue ictures.’ I am satisif the seven or eight what two picould bring in.” are urasvarserincenansaareniaiss [a] ‘AL THE i ON HOT gh PUBLIX recent issue [peeves cenenssencnnreverenevensnscuacsevennnnancaececencnsoysosvenncecsenen Creeeneven nse paseeeeeee2 U0 C0 000000UREEREDAENEROSOONMOUCGUOUEOOUOODOREARSEOREEESOR A PROPER DISPLAY “Singing and Talking Pictures” is the way Manager Frank J. Miller, of the Publix Imperial Theatre, Augusta, Ga., properly advertised “Interference” and singing shorts by special front and side marquees signs which flashed on and off. The receipts were $2,410 in 6 days; the advertising cost, $98.23. There’s a mark to shoot at! -£ coat SEND US YOUR TRAILER COPY?! Some showmen are better than others! Here’s a chance for the best ones to prove it! And at the same time give the whole circuit the benefit! We want to print your trailer copy! I ; Pp? When you write it, make a carbon copy and mail it to PUBLIX OPINION. Send INSTITUTIONAL COPY, SPOT-PROGRAM COPY, or any other stuff you write! Don’t send copies of trailers you get from National Screen Service or The Exchange. Only the best trailers will be printed—but these will give the strength of our best writers and showmen to those of us who are not so good. Don’t Let a Guod Idea Die!! Pass it Around!! YOU MAY BENEFIT FROM THE OTHER FELLOW, TOO! ANOTHER GOOD ONE! Here’s how Manager Jack Hodges, of he Publix Fairfax T heatre, Miami, Fla., advertised “Interference” and the Eddie Cantor and Ruth Etting acts. 8 ALL TALKING xan | ge ANCES 3 Oma Tigi « + A EDDIE CANTOR QA FAIRFAX feet INTEREERENCE eee ae FF" PUBLIX OPINION, WEEK OF FEBRUARY 16th, 1929 MURDER’ BEST TALKIE YET That the “Wolf of Wall Street,” first boom of the new ParamountPublix offensive for 1929, is to be followed by equally effective broadsides, is indicated by the following telegram from Sidney R. Kent, Paramount’s General Manager, to the Home Office concerning the Canary Murder Mystery. “Advise all departments as follows: Screened Canary Murder Mystery in finished form and is so far the best thing we have turned out to date that there is no comparison. In my opinion, this picture is a long run special, if there ever was one. The technique is marvelous with a great performance by every member in the cast. This one should be scheduled for long runs in every town that has a long run theatre.” PREMIERE REVIEW AT CAPITOL, BOSTON For the ‘first time in the history of the Capitol Theatre, Boston, the premiere review of the “Wolf of Wall Street,” Paramount’s sensation all-talking picture, was shown for one performance only at $1.50 reserved seats on Monday evening, January 28th. Following the premiere, the pic ture will play at the Washington Street and Fenway on February 9th, when all Publix first run houses will show the picture, day and date, as announced if: the last issue of Publix Opinion. TARAFFO VISITS PARAMOUNT Pasquale Taraffo, the famous European guitar virtuoso, was seen in a recent Sunday line at the New York Paramount. When the noted virtuoso was discovered he was admitted without waiting and told the manager, that he had read for two years in Europe of the colossal motion picture palace and made a point to visit it immediately. He asked for photographs to send to his family in Italy. | “WOLF” GETS N. Y. WORLD BALLYHOO The Paramount Publicity Department, under the direction of Charles E. McCarthy, has arranged for The Para-| the publication oy pete of a serialization ment has ar-| Of “The Wolf of i Wall Street” in the New York f thel Evening World, serial story of beginning Wed nesday, February 13. theatres The story, plant in theit! which was writ papers outside] ten by Ralph of the New! McVeigh of the Publicity Department, will run for 22 con1] secutive days in the Home Of-| the Evening fice. World. Recognizing the tremendous interest which the public has in this picture, the Evening World is planning’to give the serial one of the greatest ballyhoos it has ever put on for any piece of fiction. The newspaper will post one-sheets advertising “The Wolf of Wall Street” on 650 elevated stations, 1,000 news-stands, and will advertise it from the sides of its 125 delivery trucks. In addition the Evening World is also posting 350 three-sheets, 175 one-sheets and is covering Manhattan with 7,500 window cards. All of this paper was bought from the Paramount Ad Sales Department. Ne erik blblad lad bled dedeblalalebsbetofebelelebslehdedbetelelellebellebelalehdebeldeddaledeltaselahedelhatelchetelicehalehshakstutehsasindehslestshebdadebelssishei detest Berrie tt yeeere | 5 CALLS ‘CANARY LET °EM SING! THEY LIKE IT! When blase New Yorkers forget their metropolitan dignity and burst lustily into song like school kids at a Fourth of July celebration, a significant tip is furnished to the shrewd showman whose business it is to seek out the peculiar twists and fancies of human nature, particularly when massed in a crowd, and build up his box office receipts on that knowledge. During a recent midnight -showing at the Rialto Theatre, New York, Manager Robert «Weitman flashed the words of several popular songs on the sereen, with comic strips, and, led by the organ, the crowd began to sing. It enjoyed itself so much that when the eight minutes allotted to that particular portion of the program was up, they still wanted more. It was useless to turn on the lights, the audience still continued to applaud and to clamor for more songs. Unquestionably, people like to sing or whistle. If that is true of New Yorkers, it is all the more true of the inhabitants of Little Bear, Iowa. The wise. manager will exploit this prevailing tendency in human nature. Help the people to enjoy themselves. That’s. why they come to a theatre. Make up amusing and chatty slides that put people at their ease and induce them to sing. Kid them along! They’re human. They like it! An excellent opportunity is offered by this device to plug the sale of theme songs. If you have followed the instructions issued by Mr. Katz, and Mr. Halperin of the Music Department and the numerous ideas in Publix Opinion, you will by this time have familiarized your public with the theme songs of coming attractions. Select a particular appealing one among them and flash the words on the screen. Being familiar with the tune from having heard it in past performances, the audience will immediately pick it up and start to sing it. This will insure added ticket buyers when the picture plays your house as well as additional revenue from your sheet music booths in the lobby. SAID THE MAYOR OF RUTLAND TO TOLEDO’S MAYOR Rutland, Vermont, January 25, 1929. Mayor, Toledo, Ohio. I congratulate the city of Toledo upon the splendid addition to its opportunities for amusement that will be provided through the opening on February 16th of the fine new TOLEDO PARAMOUNT THEATRE by the Publix Theatres Corporation. Our local Publix theatres | are providing our community with very fine programs and I feel sure that such programs, presented in the attractive setting of the new TOLEDO PARAMOUNT, will provide the best that can be desired in the way of motion picture entertainment, ARTHUR W. PERKINS, Mayor. f i | We ;