Publix Opinion (Mar 16, 1929)

wi TALKIES WIN, BLOOD TEST SHOWS Wallace R. Allen, Publicity Director of the Publix Olympia Theatre, New Haven, Conn., obtained considerable space in the local papers and made the front page of New York dailies with a story on a blood test experiment ber tween a silent film and a talkie which he conducted at the theatre. The story.was picked up by the United Press. Allen had several local doctors take blood pressure tests of a show girl from theatre. It’s] the unit playing a pushover! | his theatre, a Your editor} twelve year old will co-oper-}| School girl and a ate when 64 year old man you present with heart trouPare ea ble: The ‘tests were taken ata private showing of the same. film, first in the silent version and then with dialogue. In Stage this test in your such a story accompanied by _— pictures of a_ local doctor taking the blood] each case, the of| recordings indicated a marked increase in blood pressure during the showing of the sound ver pressure local personalities! sion. In addition to gaining valuable ‘publicity for his theatre the wide ‘dissemination of the story throughout the entire country, served as a boost for the talkies _inasmuch: as it was a clear indication of the added interest in the presentation on the part of an aI dience, as indicated by the blood tests of the three diversified types. ANOTHER GOOD BOOK TO READ A book that will add many dollars to the gross of your theatre with each change of program, is Roy S. Durstine’s ““Making Advertisements and Making Them Pay”, published by Charles Secribner’s Sons. You can order it thru your local bookstore. It costs $2.50. Publix Opinion recommends that you get your local libraryboard to put it on their shelves so your staff can draw on it when wanted. Or it’s a good thing to be in the library of every theatre. It contains many technical tips, and will give your creative genius an endless number of leads for application to show business. SMILELESS MAN PLUGS HIS SHOWS By placing a vaudeville performer, who could control his facial muscles so that he would not smile, in the shop window of a local merchant showing cards advertising ‘‘A Woman of Affairs’”’ at the Publix Worth Theatre, Fort Worth, Tex., Manager Marsline K. Moore secured an unusual amount of publicity for the picture and his theatre. The attraction was a placard worn by the performer which read: “Make me smile and receive a season pass to the Worth starting Saturday—John Gilbert and Greta Garbo in “Woman of Affairs.’ ”’ downtown business streets as well The ' man paraded the | TWO PAG E ‘ Assistant Manager Ben Rosenberg, of the Eastman Theutre, Rochester, tio’s full page New York World want ad. reproduced in the January 19th iss PUBLIX freé page on an original hunch of his own. ROCHESTER SUNDAY AMERICANA Paper der Pearle Who Think--SUNDAY, FEBRUARY 37, 1028, Telephone, Main 7065 LS ~ eae A NT NET N "Ue ROCHE/TER THEATRES Bay) NEED MANPOWER. THEY ADVERTISE IN THE JDOLIRNAL-AMERICAN ‘Again the pulling power of the Journal Classified Ads ja demonstrated. First sacured an unusually fine type of young men for their service stalfs, © ements r Ff Son j*” ei : £2 AAs OL ee " Criterion and CApitol Theaters young. men + — ~ meeded severé koe Here are a lew of the high type young men who are ushers at the Criterion and Captol theaters. THE TIP SPREADS! Publix Opinion is also read closely away out in Oklahoma City. Manager Pat McGee, of the Publix Criterion Theatre, sent in his free full page ad on the same idea with the comment: “You sée, it isn’t necessary to open a new theatre in order to tie in the usher crews. Thanks for the idea.” He is unquestionably right . Ter oneawonn Wee prennear ot lee, OS (p46 / ' : | Mr, Hubert Schrodt, manager of the Garden and -ADS FREE Sa Ene RRR RR RETICLE ‘ is another careful reader of Publix Opinion. Stimulated ue, Ben not only pulled the same thing in Rochester but se Pasebee yeas: th ve JOURNAL-AME Choveitad Ads crsiriirr WHIRLING AR 4 brrrrcrerttrriitttitiiii = Mr. Schwartzberg manager of the Broadway, Chelsea Mi transferred to New York as Mr. Barry's assistant at the Mani “ way, Chelsea succeeding Mr, Schwartzberg effective BES were desired. wo Pat McGee, man: Craeton and Capol theaters phoned rar email want ad to ‘of has experience in his letter the ict He says Every diy. peotle are finding that News wantads bong bac results, yet coat less chan half of others, Why pay more? NEWS WANTADS ... Best Results at Less Than Half the Cost... as visiting department stores and! bear and giraffe by wooden slats other public places. “700” IN LOBBY When Manager F. Hookaile of the Publix Washington Street Olympia Theatre played ‘“‘The Barker,” he fenced in 4 life size in his outer lobby, motivated them electrically and ran ‘‘The Barker” record giving the spiel by Milton Sills as he does it in the picture. A life-size cutout of a barker pointing his stick toward the animals was placed on a small platform in front of the fences The stunt proved a great attention getter, ) PREVOST TO CHRISTIE Marie Prevost, one of the best known feminine comedy stars, has been signed by Al Christie to play opposite Douglas MacLean in the next Christie-MacLean talking pro | duction which will be filmed for | Paramount very soon. Moines has been transferred as assistant manager of | | Cedar Rapids effective February 23rd. | Mr. Lionel Wasson, manager of the Des Moines, Des | been temporarily, assigned manager of the Garden and P addition to the Des Moines until further notified. ; Mr. George Baker has been engaged as manager of th theatre, Houston, replacing Manson Floyd resigned, as of F 27th. _ Mr. Louis Lazar, manager at the Metropolitan, Boston,” effective February 23rd. Mr. S. L. Barutio, who has been &F Lazar's position during his illness is still Acting Manager unt advised. ye Ben Black left the Saenger Theatre, New Orleans on Ma for New York to resume his duties in the Home Office. " Ray Teal has been transferred from the Palace Theatre, | to the Saenger Theatre, New Orleans, and opened on Saturday, 2nd. Jimmie Ellard of the Denver Theatre, Denver, has been tr red to the Palace Theatre, opening Saturday, March 2nd, has been engaged for the Denver Theatre, to replace Ellard. Mr. W. E. Drumbar formerly City Manager of Miami has b pointed City Manager of Knoxville with headquarters at Tet Theatre. ) Pe ————— Mr. J. B. Carroll has been appointed City Manager of Miat headquarters at 202 Olympia Bldg. Miami. ry Mr. T. R. Earl manager of the Imperial, Ashville has beer ferred to manage the Plaza, Ashville, Are Mr. Chas. Amos, city manager of Knoxville has been tran to Ashville as City Manager with headquarters at the Imperia tre, Ashville,, ar | Mr. Jack Hobby is the manager of the Coral Gables Coral Gables and Jack Hodges assistant. Mr, Evert Cummings district manager of the follow made his headquarters at the Capitol Theatre, ; Cedar Rapids, Moline; Davenport, Rock I