Publix Opinion (Mar 16, 1929)

YOU HAVE THE MERCHANDISE! SELL IT!! Ne , | : The Official Voice of Publix oF rans Vol. Il Publix Theatres Corporation, Paramount ‘Building, New York, Week of March 16th, 1926 em — ee ST t We have made a tremendous investment in money o establish a relationship of I and respect between Publix and the Public. Every representative of Publix should see to it that this. always maintained and strive to heighten that spirit. 3 eb —SAM KATZ, President, Pub ee — 7 “eave no stone unturned to give Publix the. noe | high standing it holds in the world of theatres.” | RELEASE BES See aoe ola Claes anal TO DATE. |p ae eerie Publix © Opinion The Music Department's eh: LENGTH OF FEA’ ‘tl | erent Record No, ee $3 irs ta ta a ee AAT ROE SF sae Ra OMe J aN HOARD PR ALCP Published by and for the Press Representatives and Managers of ‘sync release for March bears elgx aahe PUBLIX THEATRES CORPORATION <3 SAM KATZ, President A. M. Botsrorp, Dr. Advertising Beny. H. Serxowicu, Editor : Apert Hirscu, Associate Editor * Contents Strictly Confidential ———e——eeeeeeeeS HAVE YOU A THEATRE LIBRARY? Is there a Publix Theatre that is NOT equipped with a well stocked set of files containing photographs, drawings, stories, etc., of the persons and things we need again and again to get the right kind of ads, publicity stories, and screen annouricements before the public? lf such a theatre exists, it’s a shame. Every theatre should compile its own “library. If there is such a theatre, TODAY is the day to start collecting the needed material. File extra press sheets, manuals, and mats. Clip drawings, caricatures, and ads from trade-magazines. Clip reviews of feature-films and “shorts” from the trade-press and file it. Get the books telling the history of the industry and its leaders, and have them handy. : The home office will send you photographs of the heads of the firm and executives, and their biographical sketches, which you'll want some time or other, for the information of your public. Your local exchanges will furnish you with stills of stars. The newspapers, fan magazines, and PUBLIX OPINION from time to time furnish you with things that should be filed in your “tickler file.” A comprehensive “tickler file,” and an adequate “morgue” of photos, stories, cuts, mats, etc., will be invaluable countless times during the emergencies that constantly face you. Such a “research library” in your theatre is prima tacie evidence that you are a careful, analytical showman. Furthermore, it is of tremendous value to any youngster in your theatre who has the desire to obtain the knowledge of this business that will win advancement for him. Make your staff help compile and maintain your theatre staff library and encourage all employes to familiarize themselves with its contents. ” “RIGHT OR WRONG” When Stephen Decatur, early in America’s life, gave the toast, “Our country! In her intercourse with foreign nations may she always be in the right; but our country, right or wrong,” he did something more than nail to the masthead a mighty good definition of a patriot’s feeling. He said something which, echoing in our own days in a business atmosphere, means a lot in actual conduct of an enterprise. If the spirit of his toast could be absorbed by the critics inside of many organizations their value to their concerns would be enhanced. The great need in day-by-day running of a business is not to be always right to a hair’s-breadth, but to keep moving on. When a decision is once made—whether or not as wisely as could have been made if there were more time to deliberate—all hands should live up to it loyally and stop dissecting the subject. Few things are so paralyzing as post-mortems. And in fact critic? of policy arrogate to themselves more wisdom and knowledge of the facts than they really have. Many a so-called snap judgment in business is based on facts long known and digested by those who make the decision. If the rest of the organization would give half as much energy to obeying the decision as they do to reviewing it everybody would profit more. Discussion is a good thing—before a course is embarked upon, After that, Decatur’s fine spirit of unquestioning, uncompromising fealty could be imitated to advantage._-“The Eaglet.” oquent testimony to the gradual organization and development of its non-syne facilities during the past few months. Despite the uniform excellence of its past weekly programs, it is the general concensus of opinion that the March release tops them all and furnishes unusual opportunities for all managers to round out their programs with the best types of musical and novelty entertainmeat. <3 : Write to Boris Morros, General Music Director, for any one of the programs listed under the March release. It is the aim of the Music Department to cooperate with managers in the field wherever. it can do so, according to Mr. Morros, and any request for information or service will be given its interested attention. The non-sync release for March OVERTURE: “Light Cavalry” — With special illustrated slides. Columbia record No, 50056D. This well known overture by Von te is recorded by the Columbia mphony Orchest It is of a descriptive character, portraying the preparation of a Hussar.Regiment for battle. The stirring music describes the gallant charge—then the measured strains of a funeral march—ending the victorious return of the troops. This is beautifully illustrated with eolored slides. Note: 2 necessary as parts 1 and 2 are on reverse side of record. ORGAN NOVELTY: A Jesse Crawford Organ Solo with illustrated slides, entitled “How About Me.” A pba page record will be released on this OVETURE: “Poet and Peasant”— by Von Suppe. Victor No. 45797. With illustrated slides. Parts 1 and 2. An overture which has been a favorite with the public since it was first performed—very well interpreted by the Victor oto “paged Orchestra, and an excepti y attractive set of slides. ; ORGAN NOVELTY: A Jesse Crawford Organ Solo—with illustrated slides, entitled “When Summer Is Gone.” <A Victor Record. Number —_ release date to be announced ater. VOCAL NOVELTY: “I'm Wild About Horns on Automobiles.” A new sensational number—comic idea with illustrated comic slidés. WEEK OF MARCH 17th OVERTURE: “Emerald Isle” — With illustrated slides. An appropriate overture for St. Patrick's y. This overture begins with “Echoes of Ireland” recorded in Dublin—then a harp cadenza introduces George O’Brien, tenor, singing “The Harp That Once Thro’ Taras Halls’”—then an orchestral interlude of “Killarney,” followed by John McCormack singing “Mother Machree.” The finale is the lively “St. Patrick's ORGAN NOVELTY: A Jesse Crawford Organ Solo with illustrated slides Name and number of record to be announced later. VOCAL NOVELTY: “The Song I Love”—a very beautiful ballad sung pf OE ey Melton. Columbia No. WEEK OF MARCH 24th “An Easter OverEspe ie J ford Organ Solo with slides, ame, number and release date to be announced later. VOCAL NOVELTY: “A Love-Tale of Alsace Lorraine.” Number of record and release date to be announced later, *Managers desiring the Easter overture are requested to communicate with Boris Morros at once. * Footsteps to Satan—6 reels (S) S—Sound Se AT—All-Talking PT—Part-Talking 718 711 726 2940 2839 2838 2819 2815 2650 2814 2883 2733 719 2136 A42 A4M4 A43 AAT A4d Lady of the reels (8 “ Badie Cantor in Ziegfeld Midnight Frolic. . 4 ‘Canary Murder Trailer...-..++-+serrserser* Happy Birthday ....... Ned eres Daughter—6 reels — Sin Sister—6 reels (S)...+++--+> Pavements — 10 ween Office Scandal—8 reels (S)-..--Napoleon's Barber—4 reels (AT) Diplomats—4, reels (AT)..--+-Stolen Kisses—7 reels (S)....-+ Rainbow—8 reels (S)...--++++Syncopation—8 reels (AT) Moulin Rouge—8 reela (S)...-The Wild Party—8 reels (AT) | World Wide 7 Paramount First Natl. LENGTH OF TALKING SHORTS PARAMOUNT tee 1360 900. James Barton It Happened to Him....+.+-++ ; 17 Meet the Missus eeecreveds cater eee ree % WARNER BROTHERS VITAPHONE —_ _ 2648-9 Ain't It the Truth.....+-+-+. Pere ee ph Jane Velie—Songs of Love....--Green's Flapperettes ......-+Pi og: rei vee anne Dorothy Rosette and Ryan in Mirth and | Melody a Bom and Lawrence in Pigskin Troubles oon] Bobby Folsam—A Modern Priscilla....----ee Bobby Gillette with Doris Walker.....0<5-5 Roy Fox ahd His Orchestra. ...-.«+++++0e0% Hope Vernon .. Kjerduf's Versatile Harpiste The Sefenaders tats ees biMale ces th Oaks waa The Paragons Quartette......--Mr. Donald Brian. Neal Sisters.......+++«+Gus Arnheims ....+.+++ METRO a Duci Kerekjarto—Spanish Dance... i .:s+5se Van and Schenck—Fire Crackers........++5 Gordon and Squire—Recital Classique... --++ Revelers Bob Nelson—Everything I do I do......Geo. D. Washington—The Vagabond. ..Sunshine Sammy ....+.--.-eseeereeetens Life of the Party Roseland.........-+.+++9 eee eeeree eee meet eee rete eter ebewerrerwe ae ees tovesseiawevessereseres © ie eweeecns 6 eam seeber eee a ace sse ses eses ses sewer eee im! eee ees eer eree rere esr twtr eceer ee reves rtaseore “Movietone News No. 19A. Movietone News No. 19B....... Sound Your A. ....--.+5--+* Movietone News No, 20A..... Movietone News No At the Dentists . Sound News No. 8....«.+ vie The Hawaiian Love Call.... UNI The Brox Sisters at the Nig Length of Nonpar Review No. 9 Volcances