Publix Opinion (Mar 30, 1929)

age ae Fe ‘al SUTUAEAANAULAD’: Sure Your ds ALL of : Opinion EATRES FACE GREAT PRODUCT-FLOOD ; TALKIE DWAY ALL Ti ’ Daulilix Publix Theatres Corporation, Paramount Building, New York, Week of March 30th, 1929 HITS PACK WILL PLAY EATRES SOON king picture product, completely dominating Broadrific entertainment value, or else on the immediate ven the amusement industry what is practically the itlook it has had since the inception of motion pic e this outlook, is now, or soon will be, duplicated in country, and, naturally, Publix Theatres will have ost effective opportunity to get the benefit. ities, certain of the tied up by opposit in most cases, t all. aal, executive in ng and booking film btix, has effected us programs for mblix theatre, from mext fall. Producor next fall are mising. So brilliant , that President Sam ing of his Execuadded his own en t+ of Mr. Saal. ge of this issue of ON is a layout of y our staff photogie the smashing es that are now attention and way theatregoers. may become inused to the point mit when you get ms. In many towns to duplicate at low ese fronts... At any snitude and the reunlimited promise Warrant your own follow the lead of specific pictures, tives of Publix, nd other companies Publix theatres e expressed themwith greatest. en “Canary Murder he. etter’; ‘‘Lady Of F mts”; “The | Iron Song”; ‘Broadway *s Ark’’; ‘‘Cohen’s ntic City’; ‘‘Bel“Speak Hasy’’; Ie “Sonny Boy”; g-front are ; “Desert Song’; “Innocents of tlemen of the Press’’; ers Cocoanuts’’; Dugan” and ny’ . res which have not for showing on In do a better job in his theatre. his 80 TRAINING SCHO All of these mean money in your box office. many of Publix executives. Their reaction to each is that of énormous pride in the industry and huge confidence that each of these attractions will prove to’ be: the kind of attraction that will bring theatregoers from many miles surrounding, to the theatres. ix Gets Full Control of Blank Theatres Opininsn The Official Voice of Publix SUUDUEELELELEELEEDEEEEDEE EEO EEREOEEEECEEREREL TELE? Make Sure Your = Staff Reads ALL of = Publix Opinion SHEVUADEALELEREETAUEOOEOLOUEGUEUERLEVELEELELEEASS No. 48 er FIELD HEADS GATHER IN NEW YORK Division and_ District Managers ahd Bookers will meet for a three day convention in New York City, April 3, to ‘discuss problems for the second quarter of the current year. During this session an effort will be made to have them preview as many of the pictures they will play as their time permits, so they can accurately explain them to their organizations. Ce ee ee ee Te er ee ee ee ee er : : : | | | fe 0:-O-8--2+8+0+0>-2+6'-o-0--o+ te-0-+6--0-10--0-6+-018+-9-6r Oe 1 O-S 8 O10 8+ Or A. H. BLANK SELLS ENTIRE INTEREST TO PUBLIX ing ones in Omaha and Des & week. SSUUDEDLONAUEUNEUEOGUOENUEOORDOOSTOOGEROGEDOOERES PUBLIX TO RUN U-A HOUSES IN 3. TOWNS Arrangements have been completed whereby Publix Theatres are to take over the management of United Artist theatres in Chicago, Detroit, and Los Angeles. This deal, was ef‘fected largely because of the particularly satisfactory manner in which Publix has been operating the Rivoli and Rialto theatres in New York, in joint ownersHip with United Artists. There will be no change in personnel _ in these theatres. TET TOUOANGANANOOUOOONAOANOUOUDOAUONOUUSUQUSUOQOUNCOOEGLONOQEQOTONUQUINI UUUENNGUUUAROGUURUGGUDNOOGUOUACUOGRQUOURDGUUEROOUSAOGUUUGAUEDOUGUANGEAURUGEREGHODGODUROOGHNGOOROSOUH 5 iv . The entire*A. H. Blank Theatre Circuit, numbering approximately 25 theatres, including several de luxe ‘houses, with the lead oines, came under the 100 per cent control of the Publix Theatres:Corporation as a result of a deal with A. H. Blank, president of the circuit, which was closed last Mr. Blank disposed of his entire interest in the circuit to Paramount Famous Lasky Corporation, which had heretofore been associated with him in the partial ownership and operation of the circuit. In announcing the sale, Mr. Blank said: ‘The sale is prompted by my desire to take a much needed rest after many years of constant theatre activity. I have no immediate plans for the future.” The consummation of this deal brings under the Publix banner complete control of, the finest string of theatres in the middle West. Included among them are the beautiful Riviera, of Omaha, and the Capitol, Des Moines,. both de luxe houses which had been, setting the pace of the finest in motion picture entertainment value in their respective districts. The complete list of A. H. Blank theatres which go under the full eontrol of Publix are: DES MOINES, Capital;, Des Moines; Strand; Garden; Princess. OMAHA, NEB., Riviera; Rialto; Strand. CEDAR RAPIDS, IOWA, Capitol. . COUNCIL BLUFFS, IOWA, Broad way. DAVENPORT, IOWA, Columbia; Garden; Family. NEWTON, IOWA, Capitol; Rialto. ROCK ISLAND, ILL., Fort Armstrong; Spencer. SIOUX CITY, Capitol. WATERLOO, IOWA, Riviera. Mr. Sam Demibow, Jr., Executive Vice President for Publix Theatres, announced that there will be no change in the peqelaeiry of the theatres but that they would continue to run under their present force. IOWA, Princess; MR. KATZ CALLS ATTENTION TO NEW ASPECTS OF THEATRE DUE TO SUPER HIT-SHOWS Now that talking pictures have made such huge strides towards perfection through recent refinements in dramatic and camera technique, Advertising and House Managers are confronted by several important new aspects of their business, according to Mr. Sam Katz, president of Publix Theatres Corporation. ZEALOT EVIL FORESEEN BY MR. DEMBOW In another column of this issue of PUBLIX OPINION is an article setting forth the views held by Mr. Sam Katz on the recently perfected techniques in camera and drama development of talking pictures which have caused a new era of sensationally fine entertainment. In adding his own corroboration of the view held by Mr. Katz, Vice President Sam Dembow, Jr., points out) that aside from | being compelled to find new sales methods in ap ‘pealing to the public, House} Managers will also face an ad ditional problem. ‘(Advertising and House Managers will soon have their in-genuity and prestige as diplomats, and popular local figures in community life, put to a stringent test,’ says Mr. Dem bow. “By this I refer to possible renewed activities of local censorship zealots. “The movies have ever been a favorite target for folks who are anxious to focus upon themselves the popular and vast attention the movies get. With the new development in film attractions, and intensified popularity, you'll doubtless discover that these have found new inspiration. “You can’t cut or delete a talking picture like you could a silent picture to pacify critics. Therefore you must take it for granted (Continued on page 3) NOTICE! This interview with Mr. Dembow is SOLELY for your benefit in order that you might anticipate and subtly circumvent possible criticism. Do NOT, under any circumstances, publicize this story or give it to the newspapers. It is simply a tip for YOU ‘and you ONLY! Many new pos_ sibilities for enlarged public appeal are now before the ‘showman, he believes. “The first, and , most ‘important is, of course, that these perfected productions fulfill a desire which the decline of the stage has heightened everywhere with each passing year. The close, intimate contact of voice and sight is conducive to the same plausibility and complete satisfaction which characterize stage productions. ; “Attractions like Jeanne Eagels in “‘The Letter,’ The Four Marx Brothers in ‘‘Cocoanuts’’. ard Chevalier in ‘Innocents of Paris’, which soon will be seen and heard in Publix theatres, are actually as Elsewhere in this issue are epitomized stories containing highlights of many of these big new attractions. Get out your advance posters, trailers and news stories now from those facts. You have photos of the stars and an idea of the atmosphere. }important entertainment events in any community as the arrival of the stage company would be. These new attractions provide completely what silent pictures failed to supply. It is exactly as though the original New York company of stage-players came, intact, ‘to the most remote theatre. I have seen these pictures and I want to tell you they completely overwhelmed me.’’ ‘Here is entertainment that has no competition. “Here, too, is the need for the development of new technique in making our appeal for public interest. “If these attractions came to your theatre as stage-events, each would be an occurrence of great civic importance. Drama clubs and other social groups would buy out seats for a performance. Newspaper writers in each department of every newspaper would find interesting connection in the performance. Railroads have even been known to run cut-rate excursions at the behest_of mereantile organizations. Shrewd showmen will take cognizance of this. (Continued on page 3) THREE BIG FEATURES FOR YOU!!! this issue of merchandise more effectively; he can start publicizing them in advance; PUBLIX OPINION, the enterprising showman will find three definite aids to help him They arean ENGRAVING PLAN which will enable him to sell a mine of information on HIT PICTURES which will play his theatre a number of hints from the curriculum of the MANAGERS OL to help him improve his general performance. READ THEM CAREFULLY!