Publix Opinion (Apr 27, 1929)

be the most important statement he has ever made to his associates t Sam Katz, upon his return to the Home Office after a tour of piri The Official | Voice of Publix Publix Theatres Corporation, Paramount Building, New York, Week of April 27th, 1929 ENDOUS SOUND-SHOWS | OW PUT EVERY PUBLIX THEATRE IN DE LUXE CLASS and other points of the circuit, gave PUBLIX OPINION his state of theatre operation, as pertaining to Publix. ent to be carefully read and taken to heart by everyone, arrival of ‘s of limit Be hale, we're sorry to report! or failure! You must demand and GE ent | DEPENDS ON THIS ® “Make a front page, prominent display of what If have to say about the manner in which sound-equipment must be manipulated, so that no one wili have any excuse to say that it was not emphatically brought to his attention,” Mr. Katz, instructed PUBLIX OPINION, on his return to New York. “The Manager who does not organize his operation so that some one is in responsible, intelligent charge of sound, at all times during the daily performances, is the kind of Manager I will not tolerate in the circuit. “Neglect to properly manipulate the equipment during every performance will constitute ample reason for instant dismissal of the responsible persons as soon as it is brought to my attention. Such neglect is criminal. It actually keeps people away from shows they otherwise would attend! “The manager who_attunes his equipment for a half-full theatre, and. lets it stand when the house fills up, is not doing his job! “} WILL NOT TOLERATE ANYTHING LESS THAN ALERT, INTELLIGENT OBSERVATION AND MANIPULATION EVERY MINUTE OF EVERY PERFORMANCE! “The new entertainment is perfected mechanically, and it must be projected perfectly. ” He = ~_ _ ~ — —= _ -_ — Cae — i Fi oo —_ -—) — —_ i a — —_— ~_ co = ial ~ — ~~ — Casal —_ Fi — ~~ — ~ — 7) ~ — a — ~ — Fi = —_ —= -_ a = —_ ~ -_ = — — = =_ — — = — = -_ ond —_ -_ — _ = = — Cond = ~~ = -_ a sel | Fi _ -_ -) seal | _ a -_ -_ -_ cod = _ J Zuo Hi ee pentane for stars, authors, directors, | which the program for “ | proved by | kin, j}time after time, } tertainment, | in result at the box office, all other} and company! T perfection ALW AYS!! PRR E RELA ALES LEDS EEE EA ee eee ” he declared in ] CHECK-UP ON PLOTS FOR PROGRAMS — . During the recent Home Office convention of District and Divi-| ¢ sion Managers and Bookers, wil-|t head of the Film A ing and Booking Department is liam Saal, sued instructions directing every | to the showing manager forward him weekly program plot, the timing of each performance} including each unit of each perand the manner in was laid out This plan was apDembow, Chatand Fitzgibin successful formance balance.”’ Messrs Feld, Schneider, bons, and now operation. Each week, expert scrutiny is} given each “program plot” and; it was noticed | that exactly the same units of enbut in different run| ning order, showed wide diversity + is conditions being equal. When this was demonstrated | to Mr. Katz, he directed PUBLIX OPINION to again urge} every manager to exercise the! 3 greatest attention to properly) laying out his program, so that | audience interest is wy mageemernd being built up towards its high est pitch, rather than nye a|* succession of interrupted cli| MAaxes. The forwarding of ‘ ‘program | plots” each week to the Home Office for observation, so that managers may be advised of the | wherefore of error in program. | planning judgment, is another NEW and IMPORTANT duty | that the manager MUST fulfil. oof totetebehltebectabetetetebed persone H Make Sure Your Staff Reads ALL of Publix Opinion BEDGRGERAGGHDRDSADRRSREATERRAGORORSIRSRREREEAS No. 50 MR. KATZ CONGRATULATES PUBLIX PACIFIC COAST FOR TOPPING ALL RIVALS After returning to. his office following an extended inspection tour of the Pacific Coast Division of the Publix Circuit, Mr. Sam 2Holidays Next Month Two Holidays in May! Mother's Day is Sunday, May 12. Memorial Day, Thursday, May 30. Both of these days give you the excuse to decorate the marquee and interior of your theatre with colorful eye-catching flags. Write to Publix Music Department and see if Boris Morros hasn't a few mnonsync musical features appropriate for each occasion. Teli your district booker to find something among the shorts. Start a Mother's Day exploitation stunt going in one of your newspapers a week in advance, offering prizes of theatre tickets for the Mother’s Day Program. Of course the contest-newspaper tells about ievery feature you’re going to have on your program that week, so the thousands who might/not be interested in Mother’s Day, will get a chance to find out about your program anyway. On Memorial Day, make it a happy event in celebration. of the nation’s heroes. Make m newsreel shot of the pa rade and-crowds, and be sure , to have the ‘camera man accompanied by a boy carrying a sign saying that the movies will be shown in the Publix theatres of your city./ Get Holiday Prices and run your shows on the extra-show Holiday schedule for both of these holidays... Maha e tata a a a hehe T FAULTY SOUND-MANIPULATION COST YOU YOUR JOB:!: peerage ei 7 ; *| Pincus, feeeeectorecteenfponticwe Nothing less than constant alert, vigilant, iibeiligens supervision hey do! ! This is YOUR first and most important worry!! There can be no weak YOUR JOB depends upen it!! reset Npodiedpuospuedue | Theatre, | gemeyer production. stee eteeieietreteteteinetetetebebebetret atdlipetede | Stanley, | From there it will go to Washing | Brooklyn | through the.three new theatres, and | there ge to Washinueton, after which {it will follow the regular route. | continued | tinued in Katz, President of Publix, voiced his.enthusiastic appreciation of the splendid results and progress being made there. “I want. to publicly congratuMessrs. Wobber, Crabill, Blair, Kurtzman, Smith, | Holt, Eyesell, Olmstead, Kennedy, ‘Gault, Hitchcock, and all of the jother loyal, hard-working Publix | resultgetters. They have taken jan important operation from the ! : : | late very bottom of failure, and brought it up to a high point of satisfactory standing. “It toek eourage, alertness, re| Sourcefulmess, loyalty, friendship, | intelligence and endless hard work i to do it. “The Pacific Coast Publix operations are now all in high public esteem, and are profitable and |}continuing to progress. It was not an easy task, and I am happy that it has been successfully ac| complished.’’ PUBLIX UNITS PLAY JERSEY AND PHILLY Three new cities, two in New Jersey and one in Pennsylvania, will | benefit by the entertainment weekly | provided throughout the country by | Publix stage shows, } arrangements completed with three | Stanley as a result of They are the the “Bran“Stanley,” theatres. Jersey City: the “Stanley,” ford,” Newark and Philadeiphia. The first stage show added towns opens at Jersey City, on May 11. It “Sea Shere Follies,’ a NigThe stage show at the Branford, 18th, the 25th. in the newly the Stanley will be will then Newark, open May and at May on Philadelphia on ton and follow the regular route of unit shows. The regular unit which opens at New Haven will jump from to Jersey City, play units recently disin Seattle, Portland and Francisco, will also be disconOmaha and DeMoines. The stage show San Too much is at