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Five Part Serial which PUB hen you send an art-layout to
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of these
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specified drawings or lettering,
NGRAVER’S BENDAY
shade-effect-screens he has,
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| CHANGE PLAY TO) PAPERS VIE FOR Millinery Tie-up On “Abie”
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FILM VERSION
A stage play success has been | changed as the result of the picture adaptation of it. The piece in question is “Gentlemen of the Press,” which Paramount altered somewhat in making it into an alltalking picture.
Ward Morehouse, the author, liked the new version so much
‘| that he changed the play to con
‘ing ‘the New York
form to it and it is now playing in ‘stock with the changes in ef
onta Rell, production head of
the Long Island studio wanted
Morehouse to change the play dur. run, but this
was not done,
LIX OPINION started in the las your engraver, frequently Clip this one out, and file
eof t 4 Perhaps he d | with the CELLULOID SHADING PROCESS i beepers
, although your engraver will try t
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HAND STIPPLES.
No, 421.—74 x7.
No, 422-744 x7.
*No. 436. Sizes, 314 x934 and 43,x9%.
TNo. 4
No. 442.—
“NO. 439.—91g X 1414.
44.—634 x 11.
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CHART (PART 2) t issue. The illustration below represents one-fi you can add to its beauty and eye-catching effecti <i teases e it until you have all five parts. ¥ vertising-office as a constant and easy reminder for bettering your engravings when you order them. t have all of them. He'll have some, anyway. DO sent you. This is an entirely different process, and is more costly and not as o'sell you the more expensive idea of having your benday tints “stripped in” by
fth of an engravers chart of veness by specifying certain Then paste them together and mount them on
*No. 434.64, x11.
* me No. 440.—914 x 14.
PUBLIX TALENT | IN AIR CLASH
The general excellénee of the! talent engaged for Publix stage shows can be guaged by an incident in Toledo during a radio duel Waged by two newspapers.
One of the papers put on the
| Ga., derived considerable publicity
air Johnny Marvin, who was playing in the Publix stage show, “Southern Belles,’ at the Toledo Paramount, His uke and songs caused such an avalanche of requests to come pouring into the station that the rest of the program had to be discarded.
When the second newspaper
‘put on its radio hour, it secured
Marvin too. Whereupon, the first paper came back the next night
(with the Four Dictators, a quar
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Manager Montague Salmon of the Publix Rialto Theatre, Macon,
and patronage for “Abie’s Irish |
Rose’” when it played his theatre | by arranging a design contest with a local milliner. The contentants were to design a hat which would | be most becoming to Nancy Carroll | judged by a drawing of the famOus screen actress, The winner received any hat she might select at the milliner’s while the next ten | contestants were given passes to the show.
tet in the same Publix-unit, and received equally satisfactory re
sults.
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With the “It” trade mark wearing out its usefulness for Clara Bow, Paramoynt agents are trying to coin new emblems to identify the gal. *
Some of the suggestions that have already reached print are: “The Brooklyn Bonfire,” “Million Candle Power Girl,” “God’s Gift to Tired Business Men” and other hot boxoffice titles.
press
Variety
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