Publix Opinion (Apr 27, 1929)

i eit 2 SAM Yb iy dhs | a H i siserscceserswseneterssacentatansesgienecsera sees | te 3 | \ + s | §.4¢ : i | 4 , 'W | 2 A } H : | | 4 i Wy an 43 2 fj f 3 J : z * p Bt . Py fea se g g Ls cs { # 6 a fe H us ee H i : 4 P a a ie 1a is & i i he Fs i Fi eit 4 if a iE ; ee am f 5, 6S £: i # Mis fe ti me, 8 ie. My a » 34,5 more 10 TOPS RE BY $450 HOLY W SS Senne Bec RLrae Taking usual vaudeville Motorcy played at the Publix Scollay Square Olympia Theatre, Boston Mass., during Holy Week, ager Lawrence I. Beare put advantage of an act, the unMexican) cle Police Cossacks, which one of the most successful campaigns ever staged in Boston and boosted the receipts for this nowrtnasly poor theatre week to! was taken in year. than last the: same By playing up the and receiving the endorse angle ment of the Mexican Consulate in Boston, newspaper stories and triple column pares every paper two weeks before their arrival. The morning of the play date, a parade was staged streets, escortof Boston Mowhich stopped all main iron through ed by torceycle the police, traffic, Automobiles in the parade bore placards of the attraction and theatre. The Mexican nolice visited the Mexican consulate, the Superintendent of Police, Governor Allen and Mayor Nichols. A vhost. of photogra-| irom every the pa and reporters traveled with yhers newspaper rade and that evening, every paper that came out carried at least a three column picture and story} in preferred positions. The following orning two other papers carr story and pictures The Harley Davi Motorcycle peor paid $200 ad that O1 utlined the rout of the agro 2 tol e of the appearance} =: AL ee xxican Conate N ght at the the( On ed ay morn‘Mexican motorc taine at the Hospital fo Children. A public r ation was given on the Boston Common bef 3,000 = Am these events were liberally publicized by the newspapers. at the ing, t ore 8 cs oe) om = me a Yee ww DAVE RU BINOFF, Guest ductor and violinist, was transferred from the Paramount, New York, to the Eastman Theat there on Fri. Rochester, opening day, April : overture in R L?V ING MASTE GEORGE overture at mount, on April 25th a : EDDIE PAUL, Musical i transferred Paramount York Paramount cured, KAY, now Mi New York: Pz rill be tre erped to placing Mr. Paul. BROWN terminated solo organist Theatre, to ” opening GEORGE Director at the DW IGHT his engas at the Toledo Paramount on Wednesday, April ROY MYERS, tormerly organist at the atre, Toledo, an indefinite sement as Princess-Paramount Thereplaced Brown, for period. “ALIBI” STAR whose SIGN Regis Toomey, ment of the death “Alibi” was permitted to run for) several hundred critics ed it as been signed for enactseene in} feet just because utives hailacting, has | an important role with Richard “The Wheel | of Life.” Toomey will have the| part of the young Irish officer in Dik’s regiment on duty in India. and studio exec a fine piece of Dix in Director, | April 27.} Man-| over} soodwill | broke iin} : from the} The-| | He was signed because of a splendid singing voice which further fits him for this role. OF APRIL 271n, 1929 -PUBLIX OPINION, WEEK | feo ee ; ‘BURLESQUE’ A es a 4 1 l if ] i iH o ' ’ | | catanites | WINNER, » ® , rs #) H By using odd props in the storehouse’ of the theatre, the staff | HI of the Rivoli Theatre, New York, put up this attractive garden scene }}) REP HI in the lobby of the theatre preceding und during the run of Mary | ip Pickford. in “Coquette.” ; bene 174 4 : : ; 411 That the steady line of sure\fre Paramount box-office hits | will run on uninterrupted is indiI cated by the following telegram sent to Mr. Lasky from Mr, Al | Kaufman about “Burlesque.” | | \ i “Just saw “Burlesque’’ and} | from every angle is 60 mar. | | -yelous I just do not know what} | to say. First assembled show-) ing ran a little over two hours} and every foot is so great de not believe one inch can be without losing’ box office en tainment, It is a Two Do picture theatres. will not for a year, erty our has ow! Regards.”’ company SONG FOR BIG PROFITS! *k M sic Co., from the mous Music Co Sl A E20 ici for the populariz of r ; . Neng manger this song. The Remick people| 4 THEME SONG PICTURES | 's:: ss", 2480"! sitheir Nu One Plug Song, "fac o te . Meath. IPR ae Tine whict that all the snergies PICTURE SONG PUBLISHER of th pent -Ae cbt, « company Picture and believe the regular see it Think it will prove) the biggest profit making prop-| HELP PLUG THIS To further the effective plugging of ‘‘Louse,”” theme song of ‘Innocents of Paris,’”’ Publix Muisic Sales Department has arrang Remick has a national organi ion with local offices and reptatives throughout the entire y thus giving them greate will be cone cut terllar | red, en *ADIRE | be ae oh Cee Then Tl : : E i Whi baie ceucis 4. M Witmark & Sons putting this song | to sroadway Melody.. Br roadw Ly dy. Robi Music C furnish all ma-| nightly oe were | Meant Ceara this end, such as! orchest The We adin a7 AOD “A ms in all keys,!| chains, ; atest the Painted Dolls Robbins M } 4 Gang War Ya Comin’ Up Tonight Hah? ..... Léo Feist, Ir : Molly and Me ’ ss 7 idiheaes,1 WHIRLING AROUND THE Nothing But th z _ Truth . Gree S 5 Syncopation ne t YS Sigh Green & Stept Mr. Kenneth Belina was transferred = : é to manage the Lyric, Minneapbo!l : Shady Lady Shapi Bernstein Mr. Ed. Prinsen of th Lyric, Minneapams 2 . ity © * . ~ it! : ; "Show Boat .../.... _ Co, & Caslow City Manager Minneapolis, ; Tide of Empire... M : RTS. i NOTE: * Indicates addi mge.in these p ‘ a wat hes » Abe Hare, formerly manaeeaae z Other songs previously published 1% av as Deen transferred to manage the Riviersy ; manera none aa y Mr. Solomon has been assi ey, man ihe atre, Rochester “Ce A CARNIVAL GAG! This attention getter was effectively by Manager Hugh Smart of the Publix-Strand Theatre, Montgomery, Ala. in a sbembined window display to publicize the “The Barker” i hi theatre. : Pe Ae Cartwright, has taken over the managem< used Mr. W. H. Brock nessee Theatre, Knoxville. showing of Mr. Harvey Cocks, present Newman, present Yr. Lewis ha aken ove ® manageme replacing Mr. Harvey Cock mr. FF. J. Patterson has bee M. Salmon: (Cay tal, tialto, Robert Robert Simpson: Rites itZ, Mr, Richard tre, Palm B ach, to the Flori Mr. Dorman will not be of all three operations in Pal Mr, W.° I New Yor lr : as Theatre, New Scott, been ormer temporari Mr. Al Fourmet was tra t tonio, to manage the T Thatcher succeeds Mr. Al. Four Mr. Edwin has been Jim T. Newman, promoted to Adler of the and | Mr, | heen assistant manager of | Theatre, Duluth, z « Ca, NY ie! his Paka i 4 i Sy iy vite y y : | an fi NG \ Pus 0 2 voy i POE A oe i is i Rnb: N j bi co . haw Mahe te i's me nu resigned, : ton Mr. Patterson wa th Q eT Austin Following is the Macon, Ga., Howard Amos, Dorman was transferred (fl replaced, im Beach, i York Mt. Scott Mr. Lewis DeWolf has been appoin : to the man gned veding Mr. O'Ne ger of the management assistant at “nt of the n appointed s formerly line up-of hk. Mann; © la Theatre, St Mr. Ri assistant m ly assigned succeeds nsferred fro 7 xas Theatre, met as Man wees * Strand Theatre, replaced by Mr. A. Heston manager of the Frank