Publix Opinion (May 11, 1929)

PUBLIX OPINION, WEEK OF MAY litu, 1929. 5 PROGRAMS STARTLE COAST Traian temeetrntndeaiates tenant biel peitiel tee sete HS) | f THREE ADVANCE SHOCKERS! The first one of these ads (with the cut of Emil Jannings) ran on the Wednesday before the opening. The Clara Bow ad followed on Thursday. The announcement ad in the center ran in the largest afternoon paper on the day before the opening, in the morning piper and two afternoon papers on the day of the opening and the largest Sunday circulation paper on Sunday. This ad was followed up on Monday by four jl pooner & attractions ads, scattered over morning and afternoon papers and getting a representation otal of eight days, MR. KATZ TALKING TRAILER “These Changing Times’’ This theatre presents to you @ message by Mr. Sam Katz President Publix Theatres Corporation ‘Ladies and Gentlemen: I have come here to talk to you and tell you of a change in the policy of this theatre and some of the reasons for that change. These are changing times and there is no change anywhere that is greater than that which has taken place in the amusement world. Aa BS OPN Ma ANDO ep rig singe a , naan eee eas Daas ‘4 “The stage has actuallymoved to the screen. The great artist of the stage of yesterday has become the great artist of the sereen of today and tomorrow. The great artists Theatre gmanagers desiring this trailer can get one by writing to A. M. Botsford, Director ef Advertising Human t and jn i 1 a : though md Jagemalty topes with od el thet dat Progress demands and progress wnat be served. f ight FHL 12 i | to their | i ? hii rs j if iJ i 4 [iy ity f : i ! | Theatres. Shots trom any picture which has not as yet played your particular theatre may be imcluded im this of the stage have left New York and are now in: Hollywood preparing your future entertainment to come from the screen. trailer. 1 s “The actual change to take place in this theatre is the replace‘mént of presentations and vaudeville and units with entertainment from _ the sereen. We feel justiffed in taking from you the presentations of yesterday and supplanting them with the new entertainment coming to you by way of the screen. “The stage up to this time has been limited as to scenery, limited to those artisis that would travel, limited in many ways. The screen has no. limitations and with the addition of the voice, becomes the greatest medium of entertainment the world has seen. We have endeayored in the past to give you the best presentations we have been able to assemble, starting them in New York and routing. them ail over the United States, but reeently we have found ourselves unable to secure artists of a calibre that could possibly hope to compete. with those who could go to the screen and entertain you from the screen. “For example, Jeanne Eagels, Ruth Chatterton, Nancy: Carfoll, Hal Skelly, Moran and Mack, and others too numerous to mention, have recently left the stage to join the ranks of the screen artists. (Here are inserted marvelous shots from some of the new season’s Paramount Pictures.) “We have endeavored in the past to. give you that kind of entertainment that we believed you most desired. We believe, after seeing the development of sound pictures and seeing the tremen4, dous progress that has been to her de made in a short time, that ntly. we are again going to give theme you that entertainment that have not as yet played this you want—only this time it these will come in. a_ greater They w: variety and quality.” if ii nue a Ie WYVVVIN eye ee Shae KARATE RE RRARRRRA ana e wee ee eas ess he's see kA 2 8's sss a's AT EE EX KEREERA PARAL RDA Oona GRANADA ) [ oe Overture—Victor Herbert Melodies | with violin solo “Kiss Me Again, |Knights in Venice—with full orand Soprano on apron of stage| chestra score throughout except soging at finish “Sweet Mystery; in dialogue part, blue light on/ Of Life.” This overture stops the; house drapes and a touch of blue! show. ’ |} On orchestra, foots and. lights} First number of “Crooning Mel-|; coming ‘up on close-in with big odies” by Giersdorf Sisters,—with-; hand. out leader, unit announcement be| wild Party ing made by girl as in film, Or-| Humorous Flights—talking comedy.| Program is augmented on account chestral accompaniment with big; Great audience reaction. of opening of new Fox Theatfe. chords on finish, orchestra and! Trailers and opening of two other’ stro#g stage lights o@ming up. Excellent! Mr. Katz special trailer, with shots attractions. applause, | on coming attractions. This is | Overture—Selections from the “DesWeekly—-Three| Paramount shots great entertainment and most ef-| ert Song” with sextette and two with orchestra score—three Fox fective in introducing policy. solo voices—singers in costume Movietone shots, and finished with | working from special platform at two Paramount shots—blue foots | a side of pit. owing, first border blue and| PORTLAND Giersdorf Ritene ek stibject as at Bins balcony floods on orchestra, | Granada... excepting on Fox Movietone. | Overture—Similar to Granada. Weekly Don George—Organ Solo “Coquette” | Yankee Doodle Boy—sound action | Organ Solo with violin obligato and orchessinging reel, Kn ts In Venice tral accompaniment, voice at or-| Weekly Wilda Party an singing verse and chorus at/| Knights In Venice Humorous .Flights nish, also using vibraphone in| Organ Solo Trailers pit. Posftive and negatiye slide| Color Reel with special orchestral! Mr. Katz talking. trailer. LUPE VELEZ TO MAKE VICTOR RECORDS Mr. Katz talking trailer. The Portland program'is handled in @ manner similar to thé Granada. SEATTLE nn a $$ AMOUNTS RELY CERAOLERETNSNETADEEEMIDERETORENERREDENONDENNRE: FINORD/CATEVUONFLSPORLIARADOLIREROOALSUGA SDR ATUENASRDEDLCDEDIEROUNS ED POL TEROARE FUMERRTRSORE ROS | AT YOUR NEW YORK THEATRES WERK OF WEEK OF MAY 11 MAY 18 THEATRE PARAMOUNT (New York) Gentlemen of the Press Gentlemen of the Press RIALTO Olose Close Harmony wormed RIVOLI «yi BROOKLYN-PARAMOUNT = Gentlemen of the Press Close Harmony ara) \) CRITERION ($2) . Innocents of Paris of Paris een SU RENAEEURTNADHTU RDO ABT EEETTE, 1 as res the offer, Miss ; = ona and papers were Le