Publix Opinion (May 11, 1929)

Hit eae é PUBLIX OPINION, WEEK OF MAY Titz, 1929 ph MN “GREAT STATES” LAUNCHES HIT-P al | +2 “BLUE RIBBON MONTH” on : KERS! FRONTS AND WINE SHO | ' 5 Mi a bee ak hi These home-made electric canopy displays shown on the Peoria “Palace cunop studded with electric lights, See how they look at night, They cost ubout $10 to ma shown for “Blue Ribbon Month” is the biggest store in town, The theatres guve awa | BLUE RIBBON MONTH, The sets were supplied free by dealers, for a publicity tieup, Taking time by the forelock, as suggested by Mr. Katz in) a PUBLIX OPINION of two issues back, Jules J. Rubens, General | Manager of Publix-Great States Circuit in Illinois, organized and | ‘Great States-Publix Blue Ribbon Month” as a means the public into realization of the new era in entertainment. h the “month” is oly -—————_-—_—___—_——— box-office results inditremendous profit im every R A D I 0) tre, as; well as the valuable } kening of the public to the} : ; a | A NE that the stage has moved to} : ‘ i the living screen. The campaign The following radio announceata ap reel EHS SR of] ments on “Great States Blue Rib was modeled alomg the limes of} PUBLIX CELEBRATION WEEK,/| >on Month” were made from except that more time was had to| Prominent stations during the it out UBLIX OPINION asked Miss Madeline Woods, Director of Advertising and Gre -Publix to send us lens ’ trailer copy, news[ ad copy, photos of theatre fronts, and descriptions of special and has graciously Elsewhere in this issue i some of the outstanding were done. Since the month” will not be complete un-|Great States Theatres of your til the mext issue of PUBLIX| town, Great States Theatres are | OPINION is , you may} Presenting the world’s greatest ARE REN aS information | Pictures, now, during Blue Ribbon teeta Month, in our next lp you, Miss your appre leased with manner in the’ res ; an which seeing some of the world’s great. a est talking pictures—among them ai and imme plan to do likewise. So take this issue of PUBLIX OPINION and go over it with a magnifying glas ang study it all. Lack ; »ductions small, so the magnifying glass suggestion is made in all seriousness. Ads re carried wspape arth ¢ repro n downstate Illinois, 7 non a _ no great States thea-| the Publix Players in the Palace "Reernaey “It c —-= tres icazo theatre, Peoria. That excellent pombe oven at x —F ok —— maciseobetnas \group of players is offering the = TOERPE STARTS Dugan,” from now until Saturday, Re kd PUBLICITY GALE inclusive, aos" IN GALESBURG uD .W ig brated in Great States theatres, ; Blue DDO which cover the state. The bigSer dined Baan gest talking pictures, released by oes Ri ith the leading film producers are now An. | lo Grant faetes Bi n g being heard and seen in Great oe “6 States theatres in Aurora, Alton, ) — " Bloomington, Blue Island, Ghicago Som f th up fected | Heights, Decatur Elgin, Joliet, bs ae opt the oo Galesburg, Harvey, Kankakee, Laie i sr casting | Salle, Ottawa, Peoria, Quincy, in add n, he held a| Rockford Streator, Spring Valley| / ie eleeiis d n mati for children | and Waukegan. “ADY d . with. 3 snes ene» ; mashes . OF TRF , ; ba js, to ad-| PAVEMENTS” , " h rpg + ugh r five other paid « laltaieinaty ’ rs BABY CONTEST “watsan a PNP “TIE-EM-UP!" Publicity for} week of April 25th’ to May 4th. Thurs., Apr, 25th, Fri., Apr, 26th and Sat., Apr. 27th: If you live in Alton, Aurora, Bloomington, Blue Island, Chicago | Heights, Decatur, Elgin, Joliet, Galesburg, Harvey, Kankakee, LaSalle, Ottawa, Peoria, Quincy, Rockford, Streator, Spring Vailey or Waukegan—you will be interested in Great States Blue Ribbon /month, now being celebrated in Mon. and Tues., Apr. 29 and 80th: It is Blue Ribbon Month in Great States theatres, which cover [ilinols, Patrons are hearing and Texas Guinan in “Queen of the! Night Climbs,” “In OH Arizona,”’ “The Wolf of Wall Street,” “Close Harmony,” “The Barker,” “The Bellamy Trial’ and other sensational screen productions as well AS great, stage shows, Wed. and Thurs., May 1 and 2: One of the big attractions during Great States Blue Ribbon month, which is being celebrated in all Great States theatres, which cover Illinois, is the presentation of unusually fine stage plays by big stage hit, "The Trial of Mary! Fri. and Sat., May 3 and 4: All I}linois is talking about Blue Ribbon Month which is being cele BOX OFFICE WINNER mcnanpncmnishegetinatatty PAIR ef fen PSE ES Inasmuch as the Bloomington. Ill. ‘Pantagraph’ had already These firms get you free prizes, free windows, free newspaper uds—without passes! Atwater Kent Radio Majestic Radio Corp. Hellman Products Co., (Blue Ribbon Salad Dressing Hydrox Ice Cream Zenith Radio Corp. Elgin National Watch Piggly-Wiggly Stores Brunswick-Collendar-Balke QRS Camera Projector Co, Black Crow Candy : Baby Ruth Candy Co, > Williamson Candy Co. =: Screen Book Magazine = All Music Stores >: All Phonograph Stores > All Radio Stores : . Saevvnannnvonnaes spr sventanvsamasnsntnnn np rv os evn Aan NND ADE NN NOD PNeaEAAD ON EORPODNOOEDDDEDDARSNORPORBONNEE :| decided to ask them if they ob ;| jected to our making motion pic started a Baby Contest or “‘Retter Babies Conference”’ as they term it, for circulation promoters and had given it a big play, Manager Don Hoobler of the Irwin theatre, | tures of the winners. The idea was agreeable, and they agreed to mention the fact in their news articles. ‘Inasmuch as they are not in a position to give the prize winning babies any showing to the public in general, we had a good thing in having the pictures in our newsreel,’’ said Mr, Hoobler. “They have the tremendous support of the Home Bureau and the McLean County Medical Soclety and we are getting plenty of good will.from it.’’ NEWS-PUBLICITY IN PEORIA GOT ’EM! City Manager Henry Stickelmaier, of Peoria, for Great States Publix, had everybody a of the city to help him. The newspapers were generous with news storiés of every se for “Blue Ribbon Month,” and the ads were intelligently handled, too. OF GREAT sty Ine — = MPRA 5 =