Publix Opinion (May 11, 1929)

ane! reams 2 muaaaiaes. —— a eee IDEAS (Continued from page 7) theme songs’ by playing them over and over again on a victrola. 8. Get the amateur band contest} under way, tying it up with CLOSE} TY. tion to the big programs offer-| yr eau ea Blue: Ribbor akerc! Blue Ribbon Month, April 15th} in priefest form, a few of the) ed during Blue Ribbon Month, | ® chandise sales in stores. Tie this| © May 15th, stunts accomplished for BLUE 2. Broadcast twice daily up with the special double truck or These come in various sizes, | RIBBON MONTH. He has nearly | over WLS (The Prairie Farmer Taper Wit fondece your news-| suitable for use in all sorts of| +), same number of additional ef-| ~ a aie paper will handle. . ining) Station Chicago) starting 5. Start a Blue Ribbon contest ads ,,, |forts in work for the remaining (Thursday ). This continued | ; for children who are interested in 2, Half-sheet hangers with) two weeks of the month. for & month, each regamwn: SBviation. Offer prizes for the best the same sort of imprint as the nt a b 3Iue Ribb. or @ airplane constructed by children. slugs to plaster up all over) in addition to the one-half ment telling about Blue »bon | that The best one is to be called the/ i ; sheets and hangers sent us from | Month and calling attention to Blue Ribbon Plane and the winner! is to receive a prize (silver cup or nities, j cash) and the Rtapdedthy ORF cd 3, Canopy hangers, endugh | prizes a bene od cups: tua for each theatre, with extra tickets, etc. You should have no; Ones to replace those that be-) trouble getting a good the schools to put this over. 6. Get tie-ups with farm : Ww : Dogs up with the butcher uly have never t ». Get Blue Ribbon vertise prize beef. | and a much of but you know town. It is worth an effort for. W. ©. Patterson District Manager. making lt in mrt ; have no trouble in lining them up. | ——. The paper obtains prizes from | Florists and dealers would also be| The Blue Ribbon Mayonnaise mega end also gives @ silver 7" glad to cooperate with you, |People provided enough jars of ‘ 1D, while the theatre also offers of boost If you really stage a wedding, | salad dressing to give away at gift|* CUD Or some other prizes. expioiting| you will have no trouble at all in|matinees, during Blue Ribbon |. rhe babies are shown on the getting everything from the| Month. screennewsreel from week to week So en ene license and wedding ring, to the is ff « wh participants in the contest : ving. \ PR : As far as possible they were! Whére the n oe d ; j ! ¢|¥ing-room furniture, for your| .,’ eS gralaae ah . , © Manager has a movie; CONTAGIOUS! +| bridal couple. If you don’t tage] Coreen ee in the better theatres, | Camera this can be worked out > . "AUsSe . s s ic Py > 4.) a > ; w ; Atlanta, Georcia a wedding you can still work with ) nt , ro this is a high class prod-| very effectively aS & News-reel] sub. April 29. 1924 the newspaper on a bridal edition | U“* 8nd it is not out of place to | ject, but where there is no movie | April 29, 929 Asia! a “ ; ri |make gifts of this kind to w en | Camer Me , ? | With all the shops, hourshold furD women era, still pictures can be ' TO ALL MANAGERS: a ‘he shops, hourehold fur | patrons at the matine a ines oS ae Scan be used : J Alis MANAGERS:— | | nishing concerns, realtors, auto} ?* a ame matir ee. The little On the screen, This is advertised 4 On page 8 of Publix | dealers, jewelers and: other ‘an. jars oO mayonnaise are put up in in the hewspaper, so that mothers $ Opinion, Week of April 27th. | operating. por rg! style—that is the jar is} Will be attracted to the theatre to| | . * ox TY or 14 ko ; aI r | zg there isa reproduction of an In Baby contests, June Weddinc| ae J shaker and can be kept and | see what babies are on the screen $ ad published by the St. Paul ; celebration, stv , 4 ine hice zg used as such. There may be some/ at each change of show ee ; Daily’ Mews headed “Let's +|°° eeretuion, Style shows, and so! jars of sandwich-spread sent you The Ans ; ; re he 7 oe Hho ve at $ | On, just call on your newspaper | along with the mayonnaise and t t} af 4 nals are conducted in the! : "7 belie vi tt at if you try i pwee ya them to plug it for the/ may be possible for you to gi sleuaeat een a ee babies om =e : elleve ths . 4 | &xtra advertising they will get out levaee o. Me Manage : | awe. ey er oes : ‘ ; > SHS) utlevery woman a jar each. hk i you can g t one of the pap : of it and leave it to your meran OF onan _ Rockford Is obtaining baby car-| . re in , grasa goa and ? | chants to work out most of the} Ss elaceaelnisinis rages, clothing, childrens furni-| ; Atlanta to carry this same ? | deal, and while yc : ture, toyg and othe i ray Se ie » | Gea, and while you can act in an| 66 ” » YF and other prizes for the | ; ad. W econ b eget sgpcir +} | advisory capacity. [f you sell the E V A N G E # J N E contest, ¢ ous spenders with the pubpaper on it in ti ‘ The newspape p ous | 1ers ; r ¢ | in the right way, the| ‘© hewspaper does the work. | | Seatione te both eles, ta | | Baber on fi department "ot the] PREMIERE ON [and the srsnabet 00s the work, | think t yy nigh Fe 941] ail y : ; pense y 2 ie Prougg en, they aw ht re will p | daily should be able to handle | JUNE 8 pense, while the attraction is | Daath Datie tea ee ON OE) Aa Ana ao ge ae yours, he é fact agra ld } | reap the harvest. : The world’s premiere of Dolores | —— . He tact that they would j Del Rio in “Evangeli fy / sehen hii dg 4 eline, will be . Brice | have to mention our com$| alas ab net % a BORENSTEIN TO ‘cme | petitor’s theatres would in $| P@?amount-Christie Comedies held at the Publix-Saenger TheaM TO BROCKTON i re) Cheatreg.s ald n ; Ralensed by. Paramount during | tte New Orleans on June Sth. Mr. Joseph Borenstein, former |} rr the gg yer pe frei |April and May, the Christie organ: Miss Del Rio will appear in per-| ™4nager of the Empire, New Bed-| ref Rta ee, ae |igation has a wide variety of sub. | 50n. ford, is assigned temporarily as ; business in general in your | jects in its four Talking Plays of | Manager of the POP 9D HB-B, OO O—O-ro—w FT 1) nday tie-up with| equip-| so get them) photos of and so0/ shops. Winlamb, some about, | is very the sound like a great that} 2 ) J ] | : rie* 7 i= 5 BRID 3 S ! naking a with the local bews-| = s A H( W : nouncer at Ball Park ar unces | papers as feature of Rine Pike = 3 L . | BLUE. RIBBON MONTH me pape Sa Faas ‘eature of Blue Ribbon = a ic ea caste ee ee very | Mont} This feature was put on = SRE RT TIRES EEE SETI SoA 5000 table id newspapers distrib-|® year agZ0 through newspaper |S A number of the theatres are uted ap ve ‘60 Sunday Newspap-|Cooperation and proved a bicisS working on June weddings for a. ‘arge except for Print-| money getter for the theatre. The = . | .6wed ‘ —_ final pity eh performance on a slow | We have several more exploitheatre does not become involved = | week night, on the stage. tation stunts for con ing ILUE im anyway as far as judging of |S ; i+ 3 tte 4 . : ee ee . : ; ME | hahies Ie « rne , tt Pc Migr rae ddine ton sno | RIBBON MONTH pictures nade with erat... Tie-ap hed bel prihadchasin, rents ds one rae the | In the cut in this issue you will aps im ? ben enotographer, and | | elite ole ah find reproduction some of the ads tories anno, Sives him lots of /@ brides style show. This would be! ch pee 9 ~~ | Stories and other free rertis = “i : , ; . | erect ; au be advertising, |S a bridal style show in which gari eras t cSELSESENESEESESENSWSYY I Vees¥S CEES and he makes two pictures of each i= t = = = = -_— Me aaneerenaee seraTate's HELPS | TERESA | These were sent out trom the | Great State Home Office, by Miss) | Woods: | | 1. Slugs for newspaper ads} — representing buttons with’ ribbon attached and imprinted | a with the ‘words “Great States town and in the rural commu come torn and defaced, .. ... 4. A trailer which ran, (in| the house where there was! sound eqnipment) for about a} week. A short trailer for use| in the smaller houses and this | alsO was run one week, A motion picture film to! be inserted in news-reel, This! was a movie made of the Great | | States Executive offices, show| up 5. ) _ ing all the departments in action, getting ready for Blne Ribbon Month. The idea of | this is to impress upon the pub-| lic the magnitude of the organization and the elaborate stunts being made for the presentation of the Blue Ribbon Pictures. 6. A number of buttons) with Blue Ribbons attached. These were worn by every member of the house staff throughout Blue Ribbon Month. 7. Later, a small trailer will be sent listing some more pic-| tures, together with instructions about when this second! trailer is to be put on the! screen, ue SE Advertising and exploitation | suggestions to put over. 8. Press matter. RELL LL LILY PL ALLY PY LPL L I POLY PIT PNM ~ | ments for the trousseau of the) bridal party would be featured, | Merchants are showing this sort | apparel right now, and you should} ‘ this period, presenting such stars as On |} Charlie Grapewin and Anna Chance,| that week because the unit that Bsa erin | Raymond Hatton and Sam Hardy,| would have come there ) at | VAUDBYV 2 ua , | Louise Fazenda, Johnny Arthur and} date has been datibation ine that) ‘VILLE OUT IN BANGOR | Walter Hiers, and an all-negro cee, : ‘ 7 ym the] in one of the Octavus Roy Cohen Evening Post stories, PUBLIX OPINION, WEEK OF MAY llrx, 1929 “GREAT STATES” DID IT! WHY NO” DIGEST THESE COIN-GETTING HOME. OFFICE -RONAN’S PEP lix-Great States Circuit, There will be no unit show three Texas towns for the ing of “The Desert Song,”’ BLUE RIBBON STUNTS! POPTorey ‘a ea’e'as * ayy WOKE UP & Examiner Sunday ‘Tribune Herald Chicago Thomas P, Ronan, City Man-} qay, (April 14th), ger for Decatur, Ill, in the Pub: submits Chicago we exploited with the following :— Large Blue Ribbon the big attractions each theatre lobby Blue80 on, , hy ge ne aga a 3. A phonograph Ribbon cut-out madje of an address each vertical Electric sign. Rubens. This was in Several empty stores in down ture of an informal talk town district fill with Blue Rib bon paper, ty Blue Ribbon Cut-outs (small) on rear of twen a LLLLPL LLLP LPI LLP LAL ns and the SunThis listed all the towns and called atten at various | since theatres—our stage shows and | record | ads ami by Mr.) frontsi the na-| of an to) PLE E a patrons, telling them about the | press, -T big attractions for Blue Ribbon | sixty-five! ee SEDI LED EL ELLE Lies oie Deol atid T R 1, Kan a two column by six ; ad in the Chicago Sunday as it ha Else | photo ty’ automobiles and trucks. Month. This can be run only in/in work, — 4000 shirt bands announcing | the houses having non-syAn-| mm sg ogo End a mete chronous equipment. For! 50,000 Milk and Cream bottle $ . mba : caps announcing Blue Ribbor houses not having non-syn ; Month. (See cut on next page) chronous equipment, this mes-| Printing cost $20. sage was in written form for Ars sn lé Piggly Wiggly | use in the newspapers as a! stores with 10,000 large sacks and signed me in these sacks distributed 10,000 ign omen ‘o ; REDSEIN heralds (no charge). 4. Tie-ups with Brunswick, | 1000 Calender blotters, Blue Ribbon ™; » Pabs 2000 Pauline Frederick -Pro1@ Kibbon Mayonnaise, Pabst grams paid for by advertisers. 50 Fountains cooperating ad other “Blue Ribbon” concerns, | . Mokke ana STATES BLUE This involved folders from | y LIBBON & NVA D, : j ; | $000 cards wrapper. in Conklin Brunswick, listing all our big)! Bakery bread. pictures together with theme Bi 5. Stick-cards as per picture in songs and An ad for their | "$00 “Who Killed Canary” wind records. From the other con| shield stickers, On Taxi’s an cerns full size packages of their | private cars, merchandise are to be iven | spee eel with BENSON| oo) at ieee neat CREAMERY COMPANY . ce ne 500-% pound BLUE (pEEES Cee eee eee ere ee cere eer eee rer ete en BUTTER samples to 7 3 ee away at a matinee, @uring BLI * “] RIBBON month. | A ONTES E Banners on P mtiac Cars adversl B BY Cc T | tising REDSKIN. | ‘ Beautiful illum lated cut-out of | Bi IN ROCKFORD = CANARY MURDER CASE on ~ | oa 3] press canopy — SS “4 Threw away 1500 new pennies | MSSSScse Niue eee ED exploiting WOLF OF WALL 71 ™ : STREET from truck. Man with sockford has worked out 4 megaphone An-| baby show of the babies in the MATINEE GIFTs another is used as a cut SESESIEIEIL EEE Tae newspaper window. ~ at the Bijou Theatre Bangor, Me Strand, Brockton, Effective the week ending April show-) 27th, vaudeville was dlocontinned Blue Ribbon Cheese and several contest and one is exhibited in the theatre and in the} 1 Be iF.