Publix Opinion (May 11, 1929)

PUBLIX OPINION, WEEK OF MAY litu, 1929 ENGRAVER’S BENDAY CHART (PART 3) _ This is Part Three of A Five Part Serial which PUBLIX OPINION sents one-fifth of an engravers chart of “benday’’ effécts add to its beauty and eye-catching effective Clip this one out, file it until you have hang it in your advertising-office is running in every issue. The illustration below repres. When you send an art-layout to your engraver, frequently you can ness by specifying certain benday shades over specified drawings or lettering. all five parts. Then paste them together and mount them on a card. Frame it and as a constant and easy reminder for bettering your engravings when you order them. our engraver will tell you which of these shade-effect-screens he has. Perhaps he does not have all of them. He'll have some, anyway. DON’T CONFUSE THIS CHART and these instructions with the CELLULOID SHADING PROCESS we recently sent you. This is an entirely different process, process, althou himself. No. 206, ; thea attending hrough versity | bar stu ane is alert | : ~ No. 301.914 X 12%. } : itchei) , that) emer- ile Mitchell atre for if illness, | B chief so | ‘Foutine Hout a Seeeterse “ee CRERHORARO RED SRHPREEREOREORSD Sense eeheeeee clietiealiatiel Yj 10. 334-9014 ® 14M. CURVE TINTS.-—size 7% x7% Inches. No. 307.—5.X4 y | ; i. i \\ a A PN. a No. 319.—9%4 X 14 324.—034 X IT. ee Na are Soe & 320.—0% x 1414. No. 335-94 * 14%. Fa » WS INGNGNG : \ : i | | NN it it i i No. 309.—9 x 734 ( and is more costly and not as effective as the celluloid shading-sheet gh your engraver will try to sell you the more expensive idea of having your benday tints “stripped in” by hh i) i \ i Hi iW dl TAL ae x 7%. OP RS SIRVSVRRVVV VS BWI WH SSS SUS Bee +>) SSseees SAS Seavanse x THE SANTLEYS TO, VICTOR SPONSORS, Lillian Roth Makes Talkie DO TALKIE SHORT Joseph Santley and Ivy Sawyer, favorites together in musical comedy and also husband and wife, are making their debut as actors in talking pictures at the Long Island studio in a one-reel romantic fantasy called ‘Booklovers.” The material was a favorite with audiences when they presented it on the stage. Santley just completed work on “The Cocoanuts,” starring the Four Marx Brothers, as co-director with Robert Florey. He is the author of “Booklovers” and will direct it in addition to being leading man. There will be music and cing, and a bright costume dis RADIO HOUR FOR “MY MAN” Manager Charles F. Shire sold an idea to the local music dealers whereby they secured the cooperation of the Victor Company in sponsoring a ‘‘Fannie Brice Hour” during the run of “My Man” at the Publix Orpheum Theatre, Lincoln, Neb. Miss Brice’s records were played over the ‘‘mike’”’ previous to the showing of the picture and mention was made “over the air’ when and where Fannie Brice could be heard and seen. Response was so great that another “hour” was held during the showing of the picture. Lillian Roth, who won fame in the Ziegfeld Midnight Frolic and Earl Carroll’s Vanities, has made a one reel song and dance talking picture at the Long Island studio. There is an orchestra with her in| the picture, and she does the energetic dancing and strutting which have won distinction for | her. Here we see Lillian at the | gigantic piano used in the novel production. aie RIVOLI'S NEW CHIEF Mr John C. Wright former Dat ager of the Imperial, Pawtucket) has been appointed manager ot the Rivoli Theatre, New York. | Mr. Scott, temporary manager of the Rivoli, resigned. Mr. W..C. Benson, manager of the Strand, Brockton has beer transfer red to the Imperial, Pawtucket, sucseeding Mr. Wright. No. 336.—o9%4 x 14%. PAVVBWA:: SIRS VIS! SVVAWRBWOR F SRBBWW WS No. 332.—0% x 144. ae . No. 338.—634 x 11. ROTH TO DES MOINES Mr. Jack Roth has been as signed as manager of the Capitol Theatre, Mr. Day, effective April 27th. Des Moines, succeeding eet How About Seats Immejutly?? ——-——— It is suggested for publicity, by Mr. Herbie Koch Omaha ‘Riviera’ organist that a story be planted in the papers to the effect that the entire staff of the theatre pledges that during the engagement of “Nothing But the Truth," nothing buat the truth will be told to ali questions asked. PEE EEE EEE: