Publix Opinion (Jun 8, 1929)

PUBLIX OPINION, WEEK OF JUNI Ora, 1929 ANNOUNCE BIG MR.BOTSFORD PROMOTION TELLS HOW i «| sYO SEI (Continued from page 1) Paramount, promoted to Divi“You're told to ‘Sell’ but do sion Manager, New England | h aI, rs A M Division, under Division DirecVOR eR. HOWE.) CARIES: FRE ‘ tor J. J. Fitzgibbons. Botsford, General Director of ‘ et Advertising and Publicity. Charles Kurtzman, Manager “Selli Buea ae oy -U-A Theatre in Los Angeles, to aa eh ik applies to pa iedt be Division Manager in ‘San business, comprises a number oJ Francisco, Pacifie Coast Dividifferent mediums and methods,” sion. he declares. “However, they all Robert Weitman, Manager, N. start from the alin ada Y. Rialto, promoted to ManavO tice no d os bisa baht ging-Director, Brooklyn ParaU must have COMPLETE informount, GOING HEYWIRE! Just a little idea of how Broadway reacted to the Four Marx Brothers in “Cocoanuts.” The sidewalk in front of the Rialto Theatre, where the picture is being shown, is nightly so congested that it takes the perspiring efforts of a squad of New York’s finest to keep the sidewalk clear for pedestrians. ms lel dled * BOOS GEE46G 6%. ee oe ee 2 es COBBRER*& @ @4 mation of every sort about. the ' ithing you are to sell, before you can sell: it. If you are not thus equipped, you cannot sell fairly or convincingly, no matter how, great With the promotions already an-| | nounced, it is obvious that others) will “follow immediately all the’ : way down the line. a genius you are, or how many ee fe | salegstalents you have. Attractive | In addition to this, general’ facis about your merchandise is |ehanges in the industry indicate) the only sure-fire ammunition you | that within the next few months a) can use. 5 | great many more promotions will “Therefore, you are urged to Orbe required and announced. leanize your staff so that every . SMALL TOWNERS | BOOKING CHIEFS The addition of several new, thing available that offers infortnerships in Publix, as well as ation, finds its ray int vour LEAVE HOME | SWIFT TOUR AID (Mersiniiced poliey of added fites. indexed under the name ol FOR TALKIES TO NEW TOWNS theatre construction, some of| the proper attraction. Clip trade : which is already under way, makes} paper ‘reviews, film-company trade The contention often made by so the future for Publix personnel) paper ads, publicity stories. manances of! Messrs. Katz, Dembow, Chatkin, C lee RACES ni} ; -. | look exceedingly bright. With uals, pressbooks, PUBLIX OVINted to! Botsford and other Home Office ‘overing 2800 miles im SIX] pyplix operation firmly intrenched| ION and the fan magazines. — File full; read and) executives, that the theatre has al days, and holding booking dis|in public confidence as the highest | ‘tips’ and ‘hunches’ that occur to ouehts. From) distinct economic value to the town) ¢ ussions with theatre managers | and most satisfactory type of thea-| you. If you make it a habit to do tio that will! in which it is located and to the|/in eleven towns in Indiana, | tT® management, anyone already so, and also to carry a small noteSat the studios! merchants of that town, is borne) ()hio, Illinois and Lone mee the | Connected with the organization is; pad tp jot down notes and things Sin) New York,! out by a recent story in “Variety” ee eee wae oe Per | the possessor of a career-asset that |.you see and hear, or ideas that pop SEE two new! to the effect that people who live| 7747INS teat accomplished by may well be considered valuable. | into your head, and file them for William Saal, head of Publix “The firm policy of ‘promotion| future use, you'll never be caught . is’? were|in small towns are leaving home ‘ or bion was) for talking pictures and the neighbuying and booking department, from within’ is constantly being helpless without ammunition if Se, as to meth-| borhood merchants are suffering accompanied by his executive as| demonstrated, and dismissals are your bookings are suddenly sound-pro-| accordingly sociate. Burt Kelly. In order te comparatively few except for flagchanged. Designate someone in projecting “Inability of small town exhibi Lees ee ey mee OF {tO} vant offense against the organiza-| YOUr theatre’to do this every day, tors to wire their houses,” says accomplish it, travel by auto, aif-| tion. This alone places Publix in| a8 a reguiar and important job. A résults is ‘Variety,’ “‘with the result that plane, train, boat and even a five! a position apart and above any | fat file cabinet of advance information is INSURANCE for your in pro-| theatregoers are going to nearby) mile stretch with’ a horse and| other organization in this indus-) | deco or. Y: ik and | cities for talker entertainment, is| wacon, was required. try,’ declared Mr. Chatkin, in ptt nage It is sti despa mondan sE in’ the proper | hurting business in the small comKa ‘ ; making the announcement. “ey oe macy Po eee Feady to lay ' develop-| munities because the people shop Che rapid trip. was made | am happy that this condition prea Pareaee of high-explosty e factpublicity-and-advertising for your Me were revealed in the city also. This condition is| necessary because of the addition} vails, for there is nothing that (os arts a . | 4 © y at . i or -OniInS 2 ‘factle aa it possible complained of by large adver-| of the Wolf & Young and Fitz-| #!ves me ereater pleasure than to eae arror announce promotions for those corrections | tisers | patrick & McElroy theatre intersth sia lj z men whose elforts are making “Tf you're armed properly, your natural talents, common-sense and e Keep this in mind when yo : Nin fey al vi me -» Se next ni ra che merchants. of| €StS, aS. well as changes in the! everybody's job in Publix a better Peery pecs eer yes Without ‘ pro-| your town! | Blank circuit. | job.” Sieg on bln Pee ee Ene || “The Hone Office and the local palate : PUBLIC W I . & BE exchanges TRY to supply you with We been distrib | T AD FREE : advance stills. press-books and Beutives in the | ALL MONTH “ ey j FINAL JUDGE ON other material, when you Want it. study, with), 3ut vou dare not depend wholly itz to amplify || This calendar, used all over the Publix-Lubliner and Trinz circuit, SILENT FILMS upon these sourees. They must il és unusually effective because ut casts the theatre nothing, as the mer—— take eare of a ereat many othe ble for a/} chants buy space on the back, and provides a means of keeping at“The future of the silent picture theatres, too, and perha Bi SOM letters to| || tractions before the public for a full month. Spaces for these calendars in this country.’ says Sidney R. other theatre “mManased has beaten \ INION ex-/} on a yearly contract, paid in advance, are solicited by high pressure Kent in “Film Daily,’ ‘‘depends; YOU to the best choice ¢ material, to to present | theatre managers.. They ure distributed from the theatre and also by upon enough continued demand) 2! temporarily depleted the st you n ) the various merchants. Thank Herb Ellisburg from the public to make it profi-) fO Sate-Snare yourself, KEEP A table to show this type of enterFPACT-FILE on every. feature ) nor ee her em en Se ING tainment. short, nevelty, or attraction, act rr “There is no question but that por tidied ci ane agar tat een Ora ie nee Ee i ‘i the principal public demand of the . iene offered to the senent : rf pwbilre, Chip photos cartcatureés, } F Vv e co y is for . ; , your all over the country Is TOY trade paper ads, and drawings talking and sound pictures. ThisS! phen you'll find that if you’re ever is being reflected by the rapid Imcanght with a sudden bookingcrease in the number of sound iMchange, and are unable to get stallations in all classes of thea-| gijjs trailers, posters and press them Foon present imdications the’ pook< from) the exchange. your demand for talking pictures will PIFE-S\VER is right in your own become more and more urgent and! g)e-cabinet. : 3 the market for silent pictures will “As for campaign-ideas, all you steadily decrease. It is probable’ have to do is thumb thru the last that this silent demand will never twenty issues of your file of PI Breach zero, even in this country. Ix OPINION and get ‘onose ts There will always be some unwired) hunches on any attraction to dynahouses. There may be theater) mite the lethargy of your town. eclienteles in certain spots that may : i actually prefer silent to sound pic ‘tures. There is a further possiSOPHIE TUCKE R | bility, though this is very remote, that sereen material may arise H I i S . E M I N which is impossible to produce in /sound but which is of such strik-| “HONK Y-TONK’”’ |ing and original character that a sated producer may want to bring it out! Sophie Tucker in “Monky | in silent form. Tonk,” a Warner Brothers picture . “The silent business at the preS-| that showmen declare to be ent time is still of such an import-| another spectacular money-getter! ant volume that this company is) Miss Tucker has a miraculous micreleasing practically all of its| rophonie voice, and her mammoth product. both in talking and silent} geniality spreads over the screen form. We are paying a great deal|in a way that makes her a bigof attention to these silent pic-| ger attraction than she ever was tures, not merely offering a silent) as a record breaking stage star. version of what can be scrapped| Let your audiences know that from the sound picture, but actual-| “Soph” is coming to town in ly creating quality silent produc-|*'Tonky Tonk.’ It’s almost a tions with the aid of a special pro-| cinch you'll be lucky enough to get duction staff.” — the picture. Re eighborhood On ALL oon ee SLECTRIC OF BATTERY OPERATED we CARRY A COMPLETE LING OF SHEET MUSH Parmcudar Peopte Cam Find » + venplewe Stock et GROCERIES. PRUITS VECETABLES o A. §. PENNING TON'S QUALITY GROCERY 6248 Creetwny INSTR aed VICTOR, COLLBDIA ana RECORDS QUALITY | SERVICE . SANITARY A Wondertul Amortment 0! Steaks, Chops end: Checken Serwed ac All Temes MINOL’S TOGGERY \ COMPLETE LINE OF GOLF TOGGERY AND MEN’S FURNISHINGS 6219 Broadway Try Ona Golden Brown Wate