Publix Opinion (Jun 8, 1929)

5 CINCH TIEUP GETS ADS FOR YOU A GOOD IDEA! _ _ By framing the front page of the biggest paper in town around a still from Gentlemen of the Press,” Manager James McKay of Publix Olympia Theatre, Miami, had no difficulty in getting the picture print ed inasmuch as it was a boost both for him and the paper. ATRE-GOER, SAYS EST TICKET SELLER 0 ee Do you want a FREE quarTHE HERALD | ter-page newspaper tie-up ad in Pesca degu A 87 PERU CER AUTRE a RUPEES ARES RS SCENE FROM “GENTLEMEN OF THE PRESS” AT OLYMPIA TODAY ATT i i F BERALD TELEPEONE 293126 MINE 17—Special—St. Louis today is host : : our local newspapers, distributheatregoers their entertainment, y’ on 4 tion for heralds which are halfpaid-for by someone else, and window-card distribution in your town? | If you do, and you are going | to play the following pictures, | during the months stated, you by making the sident of Publix Theatres Corporation, | of the world’s largest organization of here attending the annual executives’ operating subsidiary. inknown | ————--— indi ad hundreds of cities give us such a the picture every week. the “Here are a few of the desires | » {and highlights of the average | \family group, as mirrored at the | mmins | ox office: (1) Complete approval of the | talking-screen, and positive re| jection of silent film except in novelty form. Willingness to accept and encourage the gradu| al improvement of the new | sereen miracle of sight and sound. (2) Preference for the talkingscreen presentation of a star and story, aS against personal appearance of that same star in the same play. The talking sereen magnifies the voice and personality so much that by comparison, a ‘personal appearance’ reveals the stage person ality as dwarfed. (2) The time consumed watching a show is of greater consideration to the patron than PICTURE adutission price, though the Glorifying The Amerprice is important, too. Fast |= ican Girl moring shows are demanded. = can get that help, | effort now. These tie-ups can be had thru Screenbook Magazine, on the fol| lowing pictures on which they have story tie-up: JUNE “lady Of Pavements” “Sonny Boy” “The Spieler’ “Why Be Good” JULY “Broadway Melody” “Christina”’ ‘Strange Cargo” Alibi” AUGUST ‘*Coquette”’ “Trial Of Mary Dugan” “Desert Song” “Teatherneck’”’ A few issues back, PUBLIX OPINION told you about the tieup first made by Les Kaufman, of the Balaban ¢& Katz-Publix publicity staff. He arranged a marvelous campaign. B. A. MeKinnon, Jr., 381 Fourth Avenue, New, York City, N. .Y., the man you make the tie-up with. Write or wire to him, giving your playdates. All you have to do is to quote the critic of SCREENBOOK in your advance trailer on the picture, boosting your own product. SCREENBOOK will then insert the ads, in your local newspapers, and will authorize half payment /of heralds for insert by iocal news dealers in all out-of-town publications sold on your news stands. They'll also distribute window eards furnished by you, to all news-stands. This is a good mutual tie-up: / You’re not cheapening your screen lif you use the magazine as 4 ‘critic’? instead of as the recipient of straight advertising. Also you don’t inflame opposition publications. | 'Sereenbook will carry the fiction-story of the motion piciures listed above in their June, July and August numbers, as listed above. PUBLIX OPINION will give you a new list every few weeks. This is too good to miss. |The SCREENBOOK crowd is a live-wire outfit of high-class folks, /and you can depend upon them to | give as much as they set. If your co-operation helps them, they’re willing to go the limit with you. This tie-up ought to. develop into a routine exploitation ACE ifor you. “tener aad enter” Broadway cast ‘ | Thester, Migs Gre of the scence from workings of = newsgeper office. which opens at the bended by Walter Huston. This pictere’ afeo will opes en . teomerrew udieetiomen of the Presa.” ali-tsiking picture Gepfeting the Giympia Theater wdny. The all-ster engagement a1 the Commanity fcc | SONG , PUBLISHERS There Must Be Some-| Donaldson. Douglas one Waiting For & Gumble Me / lu Be There Sing A Love Song Hittin’ The Ceiling That's You, Baby Why Can’t I Be Like You The Breakaway Pearl of Old Japan Walking With Susie Biz City Blues Eternal Love ITARLNNUETOUAENS SAU TERRA APANUALYAA SELATAN EY Re but the is the ten in the which without , of amuse x ie Skouras id City link (4) Characters in everyday life Pert ere are most popular, particularly the ones depicting sane Royalty, military figures policemen, and Cowboys are now tolerated Broadway DeSylva, Brown & = Henderson imal Follics.of (1929 DeSylva, Brown & roles, Henderson barely Every few months the : for a change in tempo entertainment miystery stories favor Biographical be coming aion ce to ; ticket mig (l r, Katz Is ot or style in " interestiny Right now Reavention hishest in flowin | will th ot i The flapper is 1 un his early | and her slightly olde pe in) rational e, but al eelaity, fis e anxiously | Love The Time, The and The Girl Two Men and A Maid Ne Eternal : Bs: Se Berlin, Inc. M. Witmark & Sons Lare ae Place | foney moon Will Find You Pals Forever Love Leo Feist Ager, Yellen & Bornstein Midstream Leo Feist Why My Dream Of MI. Witmark & Love Comes True: |. : ’ Me My Dreams Welcome Home Am I Blue Land Of Let's tend Don't It Mean Thing To You Lift the Jaleps Your Twolips Birmingham Bertha Broken Melody Singing In The Rain Low Down Rhythm. | Orange Blossom Time Your Mother and Mine Nobody But You { Qotta Feeling Fer You When | He Home To ‘So Sweet plays soon wanted, and more favorits (6) mand inxs, w Orleans pW : sist is the Midstream l’risoners positive de surround0 Constant and for luxurious together. with comfort, convenience, courtesy, satety, and guarantee of faithful re turn value for time and mone) expended. Once the theatre | goer is satisfied the manage | ment is conscious of its obliga tion to fulfill these demands, : loyal support of Mr. and Mrs . Mheatregoer may be counted United | Tb 9 ampen Aent ip) | upon to the limit. Under these and in-| : asin it dle dovbaa , circumstances, complete con ion of | : : Wish Tee HRew Have M. Witmark & Sons fe tast« t, tor) Be scale, Ne | anny ability | ‘in public | PreA te yet he perhaps | Wheel Of Life | Famous Music | Robbins Music The Revue Mr fidence is reposed in the paid newspaper-ads sereen n and news-items attractions. a nouncements about coming Comes) Famous Music Co. A Man Must Fight Me in | “We have found that we can alFamous Music Co. ways depend upon the public to = : A guide us,” said Mr. Katz. Phere | THN Aan AARTGR AAR HAT is no mistaking the signs as exaf |pressed through our box-ollices. m and why | From this source alone we formufee will be, late policies for programs and|thumbs down on both. mm of under| theatre conduct. No individual,|on)y history now. The » dra ,/or group, no matter how shrewd}. | authors, composers s, sers, Divoree Made Easy thousands | fined i cities, | Mi , has 3 at the eenet iI C= The silent sereen and stage could not do this, so the public turned Both are ji ,= foremost | = savrvnntvaeveineanevemovunretanstaetetnnte any aueeiaecietcenes teste te ceca aan Mr. G. B. Jeffrey, formerly manager : 3 cagezenen ns aeKnMeNS of the Bijou, Bangor. has ; ed | stars, direc: | tors, musicians and creators, are | now in’ the studios, prepared for igreater recognition from the pub| lic than ever before. “The only thing the living-| sereen cannot offer is a local stage-door mailbox for mashnotes. “T have just seen the current | releases from most of the studios, and the progress is “sources of | so t 1 you | or f detec: ge and ‘or experienced, could have the vision or sense of proportion to i'make accurate prophecy for the public. itself, and gives ample advance jindication of its desires. The vastness of our theatre operation, and the manner in which we are organized, enables us: daily to accurately compile the information into one big general viewpoint. When this is done, we find an aceurate and comprehensive ‘order from the public’ that is always apjplauded when properly fulfilled. | “The public indicated in positive manner its talking-pictures, It caused a revo }iution in Hollywood and in thea it was swiftly accomThe living-screen makes t-row seat, and and his tal e intimacy. The public does that for | beeh appointed manager Matthews, resigned. ton, ‘replaced Mr. Jeffrey lof the Park, Rockland, April 27th. He was replaced by Mr. Strand, Minneapolis. | St. Paul, was promoted as manag amazing. | signed May 3rd. Mr. Mr. Kenneth Belina, manager Mr. M. A. Pennock, manager Musical comedies, dramas, short | May 14th. comedies and novelties so splen the theatre-goer is facing enter-| ferred to the Palace, tainment that is greatly beyond his expectation. Because of this, look theatre-going that will surpass} any in history. | preference for] gigny made that unquestionably | 4. manager of the for an immediate increase in| mond,’ Muncie and Michiga Effective May of the Strand, Pittsfield. H. F. Kayes, manager of the at the Bijou. sueceeded Mr. Kayes at the Temple. of the Lyric, Mr. Harry Watts. 5th Mr. Glenn Hippodrome, Ft, Worth. Mr. Ft. Worth as assistant manager. replacing Mr. Temple, HoulMr. Carl M. Benson, Manager Minneapolis, resigned Geo. Granstrom, Manager of the Mr. L. Poitra, assistant manager of the Riviera, er of the Strand. the Minnesota, Minneapolis rebecame manager of this house of Rickerman succeeded Mr. Hughes Hughes was trans ‘Mr. Walter B. Lloyd will continue as District Manager in Rich n City, Indiana, where we have recently taken over the Fitzpatrick-McElroy houses, until further notice. These towns will be in Mr. Sehneider’s division.