Publix Opinion (Jun 8, 1929)

trailer “ublix Opin/ Insert de your ads lynt of as Ay in ‘ee ed _layou r organ 4 targe is was prePub ed to NOW IS THE TIME! ov The “goin of summer brings its annual problem of combatting the lure of the beaches and general outdoors. If you can visualize to your prospective customers the cooling comfort they will experience in your theatre and sell them on this idea sufficiently in advance, you will fill the beaches just for that purpose.’ Read the story in the adjoining column. Facts of Importance That You Can See! A pure oir plant of » maga: tude never defore attempted by any other commercial im} stitution for its patrons thon with the gorgeoes splendour of the Rislte Theater | A community enterprise for } those iunportant essentials, A system that farmishes seach | mdivides! with s contiasoms | sopply of perfect air, YET | DOES MoT PREMIT | 1 gucH A STATE OF BREATHED AIR OR BE. PERFECTION THAT WO CRETIONS TO BE SPRAY | o,ey oF ILLWESS amen ED ABOUT AND INHALED |.) bee 4 BY Re | theater eudtorium em OTK ployess, consisting of musi | cians, operators, service de: partment, ushers, maids, bas been recorded since the pe A maze of spparatus ond | tonchinery shat few ever realized existed in connec riod of operation, NEARLY | THREE YEARS ago Ours/bE AUR SUNDAY, JANUARY 20TH Richard Barthelmess With BETTY COMPSON “SCARLET SEAS" | wwe SP0Ts iN OAL SHOW for CONDITION 1H OUTSIDE APTECA TWO MM (Fis pode 215 sin i928 A"“GREAT STATES ‘THEATRE The $200,000 Health Plant in the World’s Wonder Theatre Is Something You Should Be Familiar With. Study this GIANT AIR CONDITIONING APPARATUS. It covers 15,000 sauare feet of space cut into solid rock 18 feet below the street grade. This huge sum of money was spent for YOUR personal HEALTH and COMFORT; it is part of “GREAT STATES” SERVICE TO THE COMMUNITY. ENJOY IN HEALTHFUL COMFORT MONDAY, TUESDAY, WEDNESDAY JANUARY 21ST, 22ND AND 23RD NORMA SHEARER In Her Latest Production “A LADY OF CHANCE” | "*rtee"“ CONQUEST” your seats with those people who seek What Air Conditioning Really Is! ' Third wd Thie perfect air is then RE-HZATED TO THE ATURE. STAGE — VITAPHONE — MOVIETONE — ORGAN AND ORCHESTRAL PRODUCTIONS ee | .ow story) a A 1s in om the moests his finil the final pipes. hed up by l over the -boiled tA By y be done | system. | or a health | with | of your) . Aeon MEROWS ORIUM ar : MeO” Seah de 2 tical ALL LO PUBLIX AGAIN m, consecu-| » the! is it passes mgh by the that | nf titled to boast, bel trol t | IS AHEAD OF THE TIMES Foresight of the men who conhe destiny of Publix is seen in a reeent issue of | Daily News, in an article which ij tells of the many theatres operated by other companies which are now either undergoing costly remodeling in the hope of obtaining per‘fect acoustics, or “else. are closed entirely as utterly hopeless. PUBLIX OPINION a few ionths azo carried several articles on acoustics, You were told that our architects, eng partment heads have always planned “ten years ahead,” and ~-be| cause of this, the item of acous}ties in theatres has been automatically cared for in Publix theatres. When “talkies” arrived, only Publix theatres were ready to meet them. In this you have a tremendous selling point for institutional copy. Tell it on your trailers, posters and in newspaper ads. You're enand you can, with ed talkies in acous rfect * Pub y perfect theatres is entertainment. Exhibitors | ineers, and de-} ) | By obtaining the dress actually | | worn by Clara Bow in “The Wild | | party’. from Arch Reeve, Para| |mount Publicity Director on the} | Coast, Manager Robert E. Hicks | of the Publix Howard Theatre, la valuable window tie-up with the best department store in town which, hitherto, had enjoyed the doubtful reputation of never enter| ing into any tie-ups for publicity purposes, The dress was draped | about a full sized cut-out of Clara Bow and place in a window, dec| ‘orated with pennants, together | with other sport models displayed by the store. The entire window was filled with mounted stills| ‘from the picture together with . | placards announcing the theatre where it was shown with play, dates. nn FREE PAGE AD! Manager J. McKenna with the | co-operation of merchants had a full-page ad playing Up “Gentlemen of the Press” Paramount’s all-talking picture at the Publix Imperial Theatre, Columbia; S. C. Every ad appearing in the fullpage spread had a question about some newspaper term, For the nearest correct and the neatest answers prizes were offered. na tae ae) ey THE OVAL SHOWS Vis To Aa ( AFTER ATHO wa Thol ] FREE FROM Ait (ST AND 10 MATTER ICE 2LANT CAR (SOTONS PER OY BOW’S DRESS IN WINDOW PHONE GAG IS SPACE GETTER FOR DIX FILM Bill Pime, one of the directors of advertising and publicity for Pub Atlanta, Ga., was able to secure|)ix Balaban and Katz theatres in| Chicago, crashed the daily papers for plenty of space with a long distance phone gag on “Nothing |/But The Truth.” Pine assembled all the leading critics and, after stuffing them with good food, arranged an interview by long distance telephone 'with Richard Dix in Hollywood. With Dix at the other end was Clara Bow who prodded him along when the questions became too difficult to answer. An amplifier at the Hotel Sherman, where the stunt was staged, made it possible | for all to hear what was going on. The idea originated during Lloyd Lewis’ recent “going to Europe party” when-a New York bootlegger called him up to razz him in front of the B & K gang. Anumber of important questions were asked the popular film star including a proposal of marriage from one of the lady newspaper critics. One hour after the interview, the critics received a wired photo of Dix and Clara Bow at the phone. a : LAUDS PUBLIX “COOPERATION -IN LAKELAND An excellent example of the lesteem with which Publix repre| sentatives are held in the cities where they operate is furnished | by the following letter sent to the Home Office, by Harvey W. Laird, Manager of the Lakeland Chamber of Commerce, Lakeland Fla.: Now and then an organization | like yours fits itself into a commui nity movement of immense im poritanee to the people, but I doubt if there has ever been an occasion } when such a relation was so won|derful in its extent and so marvelous in service rendered as was the |ease of the cooperation furnished ‘by the Publix Theatres Corpora|tion in the recent Cleanup Drive put on by the City Health Department and the Chamber of Com, merce. None of us had any idea of the | extent of the assistance that would be required nor the magnitude of | the undertaking in its general nalture. However, when we got into /it, your local representatives led |pby Mr. Hyde provided a type of intelligent and enthusiastic coop| eration that has brought to then: lthe sincere and outspoken appre‘eiation of the whole community. | I speak for. myself, our Board of , Directors, the menibers of the City Commission, and the people generially, in earnest gratitude for the assistance accorded by your representatives and your organiza‘tion, and want to tell you that every time you think about it, or anybody mentions it to you, you can throw back your shoulders ‘and congratulate yourself that it 'was outstanding in every way. Will you be good enough to convey my sincere regards to Mr. , Donald Chambers of your department? Also will you give me the opportunity of thanking you personally for what you did in this campaign the first time you are in this part of the country? Sincerely yours, Harvey W. Laird, Manager. | UNIT SHOWS OUT AT EASTMAN Unit shows will be entirely elim| inated from the Eastman Theatre, Rochester. The last unit will play ; during the week beginning June | 13th. ui RANT BOOST GROSS THIS WAY! The most sensational rise in show business during the past year has been made by two orchestra leaders, whose fame, in each case, was made strictly through local radio broadcasting. They are Rudy Vallee in New York and Guy Lombardo in Chicago. Vallee is daily packing the huge New York Paramount where he is playing an ¢extended engagement. Lombardo did the same at one of Publix-Balaban & Katz theatres im Chicago. Both these men are drawing phenomenal salaries and have a tremendous box office following. The wise manager will be quick to take a tip from this and capitalize on the powerful radio medium for making local box office attractions offered by the local radio stations. What Vallee and Lombardo have done, can be done with your permanent M. C.’s and organists. Get them to broadcast frequently over your local station, so that the people of your town will get to look forward to their hour. Before long, they will become the talk of the town and your grosses will increase accord HNN RL | AAI / | | UN UAANG AANA