Publix Opinion (Jun 8, 1929)

This is the last of A Five Part Serial which PUBLIX OPINION has been running in every issue, The illustration below represents one-fifth of “benday” effects, When you send an artlayout to your engraver, frequently you can edd to its beauty and eye-catching effectiveness benday shades over specified drawings or lettering, Glip this one out, paste it together with the other 4 charts and mount them on hang it in your advertising-office as a canstant and easy reminder for bettering your engravings when you order them, Your ar ee : these shade-effect-screens he has. Perhaps he does not have all of them, He'll have some, anyway. DON’T CONFUSE THIS CHART mn with the CELLULOID SHADING PROCESS we recently sent you, This is an entirely different process, and is more Pay and not o effec shading-sheet process, although your engraver will try to. sell you the more expensive idea of having your benday tints stripped in” by h ——— — — ret Snare eT eae aweeneeheen SS eneepeesionn | STRAIGHT LINE TINTS. mM i, i a | Hh i No. 1.—13 X13. No. 4.0% x 9%. NA No. 9.—13 x13. No. 10.—r3 x 13, No 11,13 x13 No, 12.—12 x 12, No. 13.—1134 nae No, 16.944 x 994. No. 17,13 x 13, No. 18.—150 to inch. No. 19.—180 10 ine 6% x 11. Half tone Straight Line, 6% x11, 6% ase 2 120 to inch—63¢ x 1034. ‘ : : a GRADUATED TINTS, "No. 20-200 toiach, STRAIGHT AND WAVE LINE. 64x01 No, 101.—9s x 84, No. 102.—34 x 9% No. 104.—9% x93. No. 103.—~ 3% x 9%. No, 105.—3% x93. ‘TELEGRAM ON “THE| | LETTER” “COQUETTE” A survey of New York theatres oe | discloses the fact that motion pie-| So great was the demand al Manager Warren Irvin got more Manager Geo. B. Peck arranged | ture houses are more gallant than 4 splendid tie-up with a prominent | legitimate houses in reimbursing| tive powers for “Innocents of| licity om a stunt when he sen dance hall in publicizing Mary |! lady patrons for the well known| Paris,” when it opened at the Cri.| telegrams about Pickford in ‘‘Coquette’’ playing at| squawk of silk stockings torn. on terion Theatre in New York, that| Playing at the Publix the Publix Vietory Theatre, Tam-|the theatre’s seats. Most of the the pass list was submitted to Mr,| Theatre, Charlotte, N, ©, pa, Florida. legit houses are allowing the ladies Adolph Zukor himself for final BeThe telegram sent The dance hall management|to sue them rather than be the | lection. After the irreducible min-| book-clubs of the city read; staged a waltz contest that lasted | victim of what they term ‘lady imum of 114 seats for the “must’’ “Jeanne Eagels famous stage an entire week; each night. the| chiselers”’ who invariably wear newspaper list, only 60 pairs of| star of “Rain” will be seen in the winning couples being entitled to| $4.50 stockings when one of them | seats were left, and the long list all-talking screen p “The Let‘compete in the finals scheduled for! is torn, Despite the fact that its| was cut down by Mr. Zukor to ter” by ‘eteuane New the last day of the week. The seats are inspected weekly by| just that number, The general! York Times other leading pa# dance hall management featured ushers, the Paramount Theatre in demand, on the part of the public, | pers highly praise this Bh the song “Coquette as the waltz| New York invariably makes good|for the premiere was so intense| which comes to the iH contest selection and made several! the loss after iny tion with-|that. speculators gained a neat | Theatre | announcements each evening that| out a murmur, that the profit on the opening—a demand | in your president secre Picktond’s “Coquette” then. play, | et of Me patron Ja sufhctent Judging oy he tbr jmadily, ty te * eval scroening ofthis ‘a “Coquette” y~| recompense for expenditures | judging jamm folie, Baeri ing at the Victory theatre. involved. the Broadway theatre daily, st pod hoy PI age eva 1