Publix Opinion (Jun 8, 1929)

iH WEEK OF JUNE 8rn, 1929 _ \ 1 ] 9) ! IDDUN WUN | TELLING THE STORY! | | . | This effective ad announced the ushering in of the sweeping Publix Great States Summer Campaign. The layout and design made it im possible for anyone who can read and who buys a paper to ignore WMER CAMPAIGN | a nui that a new era in motion pictures was here. sccceneisbchihapaigs 22 wes re) Bw ee So great was the success of the “Blue Ribbon Month” instituted | by Publix-Great States Theatres, details of which were given in| ) a recent issue of Publix Opinion, that it was decided to continue | . the drive through the summer months by a follow-up summer cam-| | eG, Sieg ; Lj ¢ INNOCENT paign on “Bringing Broadway To You?” | LETTER, Mea aes & Rg RRS GA a on The idea being sold to,the pub-j — perso tir ererene } wy i lic is that its reception of Blue |, , min tf = =e, Ribbon Month has made possible MU ¥ Wis A. L} the continuation of ‘this greater | FRE: entertainment pelle. All tel TRAILER Ph ad stunts outlined for the former campaign, which were not as yet. CSE FOR SD PAA ve ahh AND NOW —STILL| |GREATER ENTERTAIN| worked, will be put in operation } for the Summer Season Celebration. Imasmuch as time did pies j aa -T~4 7 aw ] permit some theatres to play a eT hae the big hit pictures slated for MONTH WAS MEER “Blue Ribbon Month, se heal A “SAMPLE” OF WHAT ires will also SU Wh cAR AND | paign on these pictures wil s can In amen oe | THEATRES DURING \THE SUMMER SBASON, be continued. NOW OPENING, VIA THE TALKING SCREEN # GREAT STATES THEATRES HUNDREDS OF BROADWAY STARS 7 who would never be heard in Avrora will come te you, on the TALKING SCREENS OF GREAT STATES THEATRES. You wil] HEAR and SEE them—not at $3.50 to $10 prices, bot AT OUR OWN POPULAR PRICES. And — EVERY SEAT IS A FRONT ROW SEAT. They come to you, mot via the limited scope of the stage, but vis the LIMITLESS SCOPE OF THE PHOTOPLAY. No intermissions, no imagining of what happens “between scenes.” The Motion Picture, with its marvelous scope for scenic effects, depicts every incident, every acene. The Stage Is Transferred to the Screen—Broudway Comes to You YOU WILL HEAR AND SEE THESE YOU WILL HEAR AND SEE THESE GREAT BROADWAY STAGE STARS GREAT BROADWAY STAGE PLAYS Sac” Se aaa ese | | “The Desert Sena:” “Cogetin” “The Mat Cantor, Sophie Tucker, Four Mara Bros., in the Wall,” “The Green Murder Cass,” Fred Stone, irene i, John Barry“Broadway,” “The Trial of Mery Dugan,” mere, Hackett, Charles King, “The Cocoanuts,” “The Letter,” “Madame Ted Lewia, Paci Whiteman, Al Jolson, ” “bie the Deck,” “Rie Rita.” “4 ~ Marlin . Eaton, Will Rogers, : aa ce sony” sony — Moran & Mack (Two Black Crows) brad (rem the stage ging “Hight. AND SCORES OF OTHER stick”), Florens Zingteld’s “Sheweet CELEBRITIES — AND NUMEROUS OTHER RTs Press stories, trailer copy and radio announcements, have already been sent out from the ofOno's hae fice of Miss Madeline Woods, Director of Advertising and Publicity | for Publix-Great States Theatres. | In addition, Miss Woods’ vffice has gested ad copy on the paign, to run over the top | sular ads, with mats. Exof all this copy is repfo-} elsewhere on this page. As a result of a tie-up with the Brunswick record company effected by Miss Woods, the recording company is making a $60 record free of charge with plenty of prints so that it can be run in all towns simultaneously. The | record carries the message that/ ‘‘Blue Ribbon Month’’ was only a! forerunner of what the summer ‘season, now opening, brings to} Publix-Great States Theatres. The campaign message will be strongly stressed on all canopy copy. tadio broadcasting over station WLS, which reaches.-all rural communities in Illinois will be made twice a day for a month. | ‘The “Bringing Broadway To You” | ad shown in another column wag the opening gun of the cam-/ paign to be followed by institu-| tonal ads at vo top gf the regu~ | assess ar layout everyday. . cua pre cpen Pn = CONTEST BOOSTS One of the outstanding features THEATRE GROSS ) | | THE MARVELOUS TALK| ING PICTURES WHICH WILL BE PRESENTED | DURING THE SUMMBER| 'MONTHS FAR SURPASS |EVEN THE GREAT PIC| TURES OF “BLUE RIB-| |BON MONTH.” ‘DON’T MISS ONE OF! |'THEM—THEY REPRE‘SENT THE GREATEST | ENTERTAINMENT THE| WORLD HAS EVER! KNOWN. : CU >, All These—As Well As Your Pavorite Film Stars in Additional Great PxRO tures—Will Come to You During the Summer Mewths ia— GREAT STATES THEATRES Hear and See This Greater Entertainmant at \YOU WILL NOW HEAR! AND SEE THE REMAIN-| ING PICTURES ADVER\TISED FOR “BLUE RIB-| |1BON MONTH’ BrTrl WHICH TIME DID NOT! |PERMIT OUR SHOWING! 1 HN .% ra A) |-—AND. YOU WILL HEAR SEE ALL OTHER OU |STANDING PICTURE ‘SUCH AS: ‘(LIST OF COMING PIc-| | TURES, STARS, ETC.) LAs sree on Sama a 9 J enemies eer nS Se SES ee eee ee eee eee VEN SES Eres eee yrccewerrwes ne RARE ES See EEYS HONORED!], RA DIO “7s of the campaign is a special news|} paper contest to familiamze the public with the names of coming pictures. This was considered | very rtant because many of ding pictures to be Don Hoobler, Director of Ad-! vertising and Publicity for Publix-| | Great States theatres at Blooming | | ton, Ill., put over a great tie-up on| made from stage plays | Close Harmony” which might be) | did not permit show-| uve never played the/|Tepeated for any other picture in| | : P ing, will now be offered, in addiny of them, in fact,| Which two young people are! | , tion 1 hundreds of other onting. been seen even in | Starred. é' Talki ‘ietures ag Moreover, a number of Hoobler obtained the original tie! stars featured in the talking| worn by Buddy Rogers and the} from the legitimate | original handbag carried by Nancy) | lag consequently, little; Carroll in the picture. (He got! | known in the Illinois towns.|’em from his own kit department Therefore, if interest were built up/store.) A popularity contest was . lei in the Ling 2 run at the local college with the ~ urg, arvey, Joliet, Kankakee appreciate their importance and/tie and bag as the two prizes for ; “Salle, Peoria, Quincy, Rockford | equently, be interested | the’ winners among the boys and | ‘ig Streator, Spring Valley and Wauwho are featured in| girls. This got a lot of publicity) : kegan t the Great States The: and built up business because it! | oe = tres, in these ctties, the present -ups will be made with the {attracted most of the college peo: : summer season brings gre atest! aper and as many merchants | ple to the theatre. The votes for’ (aa ls 33 ay Stars iy ’ ‘Dian sible who will donate the | the contest were taken to the the-| |# ‘ tal pictures of the waar pad in addition, the theatre|atre and the winners were an-| |e : j Sa States Means Greate: Satara furnish passes and money | nounced from the stage. 4 y tad nent a the amount varying with ain't size of the towns. Emphasis | BLUE RIBBON SUNDAE is being laid upon the necessity | eet e's < 7 4 1 Re of — wogge > gr nagioc’ 7 Peoria took up the idea of Blue jaa ’ ‘Gee Cause the more of these obtained, | Ribbon Sundaes ugestedhh ——————— r the cash prizes would have to| Blue Ribbon Month campaign and ay ’ EMPTY WINDOWS en away. The complete|has put these sundaes into 110|,, Wouls St. Pierre, Manager of Mar :; i is given in detail else| drug-stores and confectioneries | Publix-Great States Coranado Th Piesevy ange r Howard, Publix-Groat/ where on this page == atre, Rockford; 11., was sion: lyin, Showms t Chicago! Another outstanding feature} box will be run alongside of the | honored by. the publication of the!,..... 40” | @ letter of} ; DERE ERT AIR EE BRE ARORA, . : hea o¢ netic Py “se s by a : { rratu ns ‘Om : : polic on wile 1 rg tok bi roe ses listing every item of the pro-| American Business Club. the ull] Chem) A iD a Olicy, Particularly adaptable in| gram, as shown elsewhere on thi | ¢: Wit moder of Commerce for the 7 sepbprpen 1B vig sar Geet ‘M18 | title page of w Was devote re: Ce all sound houses, of selling the | page. | his we Lea rf ’ $i : in which he deeg-} complete program in detail so that | These are only some of the high | «.<:; “re uader the caption: wo empty a? I the impression is given of a long |lights of the summer campaign | We Point With Pride To. gs il 88 section. and pretentious program despite| which includes high power exploi| followed by a story of his attain-| hese windows were dirty and the elimination of a stage show. |tation of individual pictures ang | Ment and service to the commun-| " ive and the stores have Even where there is a stage show, the concentrated application of|ity. Another example of the eg.| 2€@N Vacant for sometime. Mr this plan is advocated. The idea|every publicity and exploitation |teem with which the representa. arore made arrangements with | is to hammer on “Bringing the | stunt known in the annals of show | tives of Publix and its afiliations|,.q -""*"® to clean the windows | Stage to the Screen.” Usually, , peel. and put in displays of gE Usually, a| busineem., are held in their communities. itractions. displays of coming at~|'