Publix Opinion (Jun 22, 1929)

1 ha > AURMMMASENLONN EHO OH NADY OE sOA MMbAMRLADN LSUDEN : ne UH NaN HHH een nine savendyen ca sient HO TUETEEE NNT T TT TEETT on “Shorts” — Permittee tet cn mun On t Kelly’s Story AaabOOANA HASAN Laan ° EAOMEDUANAEUAGSELNVUGEEAUEEAUADEANABULAALEOAAREASOERIOAEEOUESOASER ADELINE HOON DBOYO Seda ped Aad pA LAAES AMEE LEE EMU VAD ublix The Official Voice of Publix Opinin i STALE AEDT tsa od se wd aise Mikin bin to: RPE DIED SG SO: Publix Theatres Corporation, Paramount Building, New York. Week of June 22nd, 1929 MOUNT BUYS HALF INTEREST. PUMUDURROREUAEDLESESOROUAODOUOBODUSGURRES0R rane yee eset — Page 2 Make Sure Your Staff Reads ALL of Publix Opiriion Lt No. 54 OLUMBIA BROADCASTING CHAIN FF CORRESPONDENT nouncement of acquisition of half in the Col at the Paramount convention in St. | 1 cl Significance of the news was iby those in attendance and the possibil Dalia, } cheers. for up ‘fimancial cast of what Columbia f out has States. on 12,000, and sev» SALACIOUS ADVE I$ BANNED umbia Broadcasting system was Paramount and Publix became TIE-UP ADS FOR SPECIAL ISSUE OF “VARIETY” Two different towns have. obtained a full page co-operative ad for the coming Paramount-Pub| lix number of “Variety,” by tying up drug-stores, hotels, commercial \elubs, restaurants, garages and | other merchants whom the ‘actor jis likely to contact during his stay jin that town. | ‘The ads, in each case, were proimoted by the enterprising Publix town who was quick to realize the benefit which @ popu-! win) be derived by the entire Publix circuit and, consequently re\fiected: to him, by this good will gesture and greeting from 4 town to an organization that has meant showman in that , : to its prosperity Can you do the same thing? ict TWO WOW OPENINGS! ng i} Ht Never since the showing of “Chang” did an audience thrill to such a mighty, pulsing nature-drama as Paramount’s “Pour Feathers” when it opened at the Criterion Théatre on June 12. The rise of the Soudanese warriors, when the sereen is enlarged to reveal the sweep of the desert, the stampede of the baboons and the rush of a horde of hippopotami sent a quiver through the entire crowd theatre. Clive Brook, Richard. Arien, William Powell, Noah George Fawcett, Fay and the rest. of the superb cast wove themselves so ereditably into the eolorful story that the fingers of the erities itched to get at their typewriters to sing their praises. When the papers came out the next morning, another Paramount triumph was heralded to the world. — The audience wert, sighed, laughed, exclaimed, blew its nose, wiped its glasses, ed, crowed, guffawed panted as it followed heari-wringing story “Thunderbolt” with Bancroft at his best, which opened at the Rivoli, Thursday. Mighty ax he wax, the famots “Wolf” of WaH St., became as & littie lamb compared to the gigantic heights which he reaches in this stupendous picture. It’s a push-over! The major worry of the theatre manager playing this picture wilt be how to control the crowds! +m 8 NO LAMA ALATA Beery, Wray IAWADIIUVNUAGEAAO TARTRATE UR Ih i IALVN UAL HUA ATUCLENLLALLMG TOLLE MATA and TNR —$———__—_ RTISING IN PUBLIX motion picture industry was NEW PARAMOUNT PRODUCT SENDS DELEGATES INTO | | / | | | GALES Many, Publix exec gathered together from the Pal Lido Room of the Coron morning for the opening of the annua Par vention. The convention PUBLIX WILL SHOW ALL U.A. PICTURES United Artist pictures will receive a 100 per cent d in Publix theatres as a deal . between Paramount United Artists Distributing Co poration,.in which Paramount becomes a partner int is held and of the pictures made by the vari ous members of United Artists. The advantage to Paramount is| ra participation in the profits of|to the Production Dep | United Artist Distributing Corpor-| addresses ation and an assurance of dis-| Messrs: Schulberg, Publix houses| bury and Fihgerlin. tribution in all during the coming year with such|of “The My star values as Charles Chaplin, irbanks, Colman, Vilma Banky, Lupe Velez, Dolores| enthusiastic about this sr Mary Pickford, Douglas Fa Gloria Swanson, Ronald Del Rio and others. in two istribution | result of a/ pose and plan of the convention. OF ENTHUSIASM utives were among the 200 delegates, the four corners of the world, who filled ado Hotel, St. Louis, Saturday amount Sales Con-. sections this year, the Western Division, meeting at St. Louis from June 15 to June 19 while the Eastern Division meets in Atlantic City from June 21 to June 25. Publix Home Office executives attended both sessions while the theatre Division and Distriet managers were present only at the session of their respective sections. The St. Louis convention swung | into stride with a lively address by | Sidney Kent, Paramount’s General Manager, who outlined the pur Mr. Kent paid a warm tribute to c-|the Skouras Brothers, partners of Publix in St. Louis, and read a tel he distribution} egram of congratulation and good wishes from Spyros Skouras, preslident of Warners Theatres. Saturday afternoon was devoted artment with Lasky and Wanger, Sals A screening sterious Dr. Fu Manlehu” was held at the Midtown | Theatre in the evening and the |delegates left the theatre wildly eat Par| amount thriller which, they all by Mr. An imminent peril to the entire brought to the attention of ° Messrs. Botsford. by the Hays organization, ising which, United Artist gains the distinction | agreed, possessed all’ the potenof 100 per cent booking in the larg-} tialities of a sure-fire box office est circuit of theatres in the world.| record breaker and an assurance later of a distri-| , bution that has been sorely needed| [pn the ‘morning session of the since the inception of that organiza| i ‘ tion. According to a former agree-| second day, Mr. Kent made. an exment Publix Peres Uy. A. product in| haustive review of the present most Class A houses, but it was only| ini rarely that a U.A. picture aie outlining a new sales |plan and making a survey of the Kent, Katz, Dembow and regarding the destructive | effects of salacious advert not only gives prospec: | | tive patrons a false notion: of inherently unobjectionable films, | but will eventually bring on injurious censorship. eS ——— | The matter was brought up at creveeewer?t |. meeting of film executives called | | ) | 100 percent distribution in Publix. Beginning next issue .and continuing regularly thereafter, PUBLIX OPINION will conduct a “Meet The Boys” column which will be devoted to the photographs and short ies of Publix showmen throughout the entire circuit. The purpose of this column, as indicated by its title, is to furnish a medium whereby the various members of the Publix family may get acquainted with each other; so that they may know just what type of men are standing shoulder to shoulder with all along the line, and gain added pride, enthusiasm and courage in knowing that they are & carefully picked battalion of showmen which has no counterpart anywhere in the Look for this column and follow it closely! | by. Will Hays, at which he warned { ithe jeapordy involved in the ad | ters, wires, iments from all over the country regarding catch lines and general | objectionable advertising, not only by the producers and distributors but also by the theatres. It is true that Publix Theatres as a whole, imbued with the importance. from a box-office view| point, of building up for the theatre and its attractions a clean and wholesome atmosphere which “would appeal to every member of a family, have not conspicuously erred in this respect. Occasionally, however, some over-zealous Publix showman, in his eagerness to sell i his attraction, has over-stepped the ne of propriety and good judgment in his advertising. That tendency has been promptly curbed, when found. Publix is heartily accord with the : (Continued dn page 3) { | | } | } : ; | : ; / : ; | ‘the motion picture men against /KS | vertising situation. Mr. Hays eae =| jed his arguments with many letS| editorials and comS| “Fashions In Love,’’ — jf Adolphe Menjou talks and sings for the first |§ time. “The Insidious Dr. Fu Manchu,” — Oriental, rors, Shivers, Mystery! ae talks again! _ “River of Romance,” — A Melodramatic romance of the Old South with Buddy Rogers and Mary Brian, “Why Bring That Up?” —The Moran and Mack picture that rattled the ribs of Paramount. delegates at the St. Louis Convention, they laughed so much! LILI LLLLI LI LILI TTE LLELLL SL TIL? LIIILP Menace, Hypnotism, Horjf Riternoon session finished with a Curves,"— ff Clara Bow — and she [R Rishrieks emanating from the Mid RS} Lies,”’ | selling campaign for the coming Short Feature Product. Charles McCarthy followed with a talk on Publicity and Russel Holman and A. O. Dillenbeck spoke on Advertising. Then, James A. Clark took up the subjett of Ad Sales followed by Leon Bamberger. who gave a short talk on Sales Promotion. The 106q% club was addressed by the division manager and the afresumé by Mr. Kent. * Loud guffaws and hysterical town Theatre later in the evening $| proved to be not a riot but merely Ri the delegates enjoying the screen Sling of Moran and Mack in “Why Rh} Bring That Up?” Practically all of the next two 5 days were devoted to screenings. si The delegates saw “Charming Sin$| ners,” “Pour Feathers,’ “The BiGreen Murder Case,” “The Lady “The Cocoanuts,” ‘““JealBj ousy’ and “The Dance of Life.” (Continued on page 3)