Publix Opinion (Jun 22, 1929)

4 PUBLIX OPINION, WEEK OF JUNE 22np, 1929 BOOK MUSICAL NUMBERS FOR LOCAL FES HANNAN THE “TALKIES” ARE GOOL BETTER ALL THE AYS "List OF Clip this out, Paste it on card) Board, pag Hang it where you'll look at it often. Can you work out a significant stage or musical, or screen at‘action on one of these holidays? Can you work out an effective news story or advertising tie-up the experimental stage and the producers doubt as’ to their permanency, it is only ® average theatregoer reached the same cone JULY 13 gether and I want you to know | | NOVEMBER 11 Birthday of Gen Bedford Fe = = be * ~ . . . ‘ us Lk ; Following in the wake of the| with these holidays? Something that will get extra coin at the f seine entonan oa a yeh: few. on extended campaign to popularize | box office? sh | Frank Miller, in charge Of) say that thes# and develop talking shorts and Have you examined your bookings to see if you have attrac| Publix theatres in Augusta, rule | sound novelties, Mrs. Blanche} tions of significance on these holidays? Ga., wins the cheers of the) DUE at one Bray Boyle, of the Publix BookWill you re-arrange your show-schedule so as to get in extra industry by reason of the) 9h, aan i ing Department has sent out a let-} shows on these holidays? following be Re arrears for a} HI 4 i s “ erald,” which he| -silent drama i pigs UF Of: hee Var What about Holiday prices on these days? | rnepatain Mill de-| stage attractions woula® i she is booking at present, which Whe chief legal or public holiMARCH 2 | inspired. Mr. er | jecommalt 1 is here reproduced in the hope days are: Sam: Houston Memorial Day | | liberately asked the editorial | again. Then, he #1 Ve that it might be of use to the JANUARY 1 (Texas). | writer to write his own im-| ected to gee BEER : managers of those houses she is} New — Roe (all yy heen MARCH 4 | pressions after the facts! again. a Seyi ; States, erritories an colonia Inauguration Day (once every 2 > b Mr. Miller were! ote 2 not booking who will not receive | St@ ty|= | given by , a | the letter. It is also possible that | POSS®SS!0NS) og 4 years in Hl “an vice alt | aid before him. ‘The edithee nes oo watt some of the wired theatres that) Lincoln's Birthday (Alaska, Emancipation Day (Porto Rico). |= | torial writer was glad to get) 3+ back on the GOB he are not strictly Vitaphone houses |Cal., Colo., Conn., Del., IL, Ind., MARCH 25 | the facts and the idea, inas-| joat many more ’ : | could capitalize on some of the dt ha a eee Maivila Taw (in that’ State | much as no other topic of| Mr. Vanna : i points mentioned. Dak., Ohio, Pa., S. Dak., Tenn., only). | discussion touches the lives | aueyue all hen i “You will notice the paragraph! Utah, Wash., W. Va., Wyo., and MARCH 30. of so many local readers. if the new type of 4 Bit tt ‘dealing with local celebrations | observed by Governor’s proclama-| Seward Day (Alaska) you've played “The Letter, recently. Many that are not national in scope.| tion in Mass.). APRIL then give your editor a pre-| sions that ted up In the next column is a chart | FEBRUARY 22 Holy Thursday (in the Philip-| : view of one you're going to) heaven for the ot giving most of the holidays} Washington’s Birthday (all the | pines). ’ | play soon, and let him hit it! cinema of yesterday, celebrated; locally and nation| States, Territories and posses-| APRIL 12 |up IN ADVANCE o1 your But today only those ally, in the United States and | sions) ) Date of passage of Halifax | opening, if he feels that way were wont to use the m its possessions. By a careful APRIL ‘ | Resolutions (in North Carolina) teen Ot enti ie ania? Wd all in which to take @ nap » study of this chart, you will bes Good Friday, the Friday before | APRIL 13 y es care for the silent dram able to select those celebrations| Easter Sunday. (Conn., Del., | Birthday of Thomas Jefferson fice a lot of good return. ‘These cannot which apoly to your operation| Fla., La.; Md., Minn., N. J., Pa., | (in Ala.) ; few winks with seine and by properly communicating | Philippines, Porto Rico, Tenn.) | APRIL 16 i . and armeteent isehins frend tie sheet across the stage. with Mrs. Boyle, as she suggests |In Conn., Good Friday is usually| De Diego's birthday (in Porto = Phere has been & fevelution tn tan way of 7 in her letter, a number of at-| proclaimed by the Governor as a| Rico). Daca iteaine tn” gainsaying that fact. Ana none pt tractive and unusual novelty day of fasting and prayer. | APRIL 19 D6 wheelie mR na aeigte vile: Tian laiming this new immrve numbers might be obtained | MAY 30 | Observed as Patriot’s Day (in = sche oe er ee ee RT F which would materially build) Decoration or Memorial Day} Me. and Mass.). = m up your programs. This, of | (all States and possessions, except APRIL 3 ae ee ean Ziad course, applies for the national}! Ala. Ark., Fla., Ga., La., Miss.,; (3rd Tuesday) State elections & | 7 rg ther a kay we ave y at wie pete Let holidays also. iN. Mex:, N. Car., S. Car., and! (in La.). : of © imperial last y+ capes ae by inecia Ea; Mrs. Boyle’s letter follows: | Texas. ) APRIL 21 me. genie y Aegean fy a It was clear pa aaoad tities me We JULY 4 \ seen oetue of San Jac 8 | eee would have Deen ars = “As you will note by looking Independence Day (all thelinto (in Tex.). é e stage person heal sta are going into the mo over your Vitaphone release book | States, Territories and posses| APRIL 26 ra Ww. whe some ng more an @ pretty face de neces there are a number of well known | sions). Confederate Memorial Day att Oo Ww success overtures with and without films, | SEPTEMBER Ala., Fla., Ga., and Miss.) a The Lett ft ts—-was well worth $3. And also a number of marches and labor Day, first Monday in| APRIL dor Say that as a boost for Frank Millers Siaymouse musical numbers of various sorts| Sept. (every State and Territory | (Last Thursday) Fast Day (in| @ rather as a statement of appreciation of the “aimee without films. I have booked a} except Ala., Wyo., and the Philip-|N. H.). 3 We personally known many movie fans Who @iamet an few of these overtures here and | pines). MAY 1 » the theatre half a dozen times a year when the silemn piel there in some of the houses and | OCTOBER 12 Labor Day (in Philippines) * were shown. Now they seldom miss a pleture I believe if these overtures are put; Columbus Day (Ark. Ariz., Cal., | MAY 10 a If business is not good at the movie Rouses mam, i on and properly handled they will! Col., Conn., Del., Fla., Idaho, Il, Confederate Memorial Day (ob-|§ tainly should be really mean extra business to/Ind., Kan., Ky., La.; Me., Md., | served in Ky., and N. Car % The “Talkies” are great your theatre. I would like to} Mass., Mich., Mo., Mont., Neb., | MAY 20 i have you advise me by return mail| Ney., N. H., N. J... N. M., N. Y.,| Anniversary signing of Meck CHA AT: RR eg ot hi ae whether or not you are equipped|N, Dak., Ohio, Ore., Pa., R. L.,|lenburg Declaration of Indepen ANOTHER to run these overtures that have} Tex., Utah, Vt., Wash., W)>. Va. dence fin N. C.) ’ EW THEATRES RE-PR no films by using a color slide of also in Porto Rico. In Arkansas MAY 30 F . aren took over the operation The value of the outline some sort, in order to have some| and Kansas it does not affect notes Confederate Memorial Day (in “ “ Liberty, Youngstown, Oh course in the dad thing on the screen. or judicial proceedings). Iva). ;, . : ne 8th, on which — this Lx Onna Al “ l ‘ NOVEMBER MAY eatre was sed down for re-!"LI) NION ede shane inion tau General Election Day (1st Tues| Mother's Day is observed on the ?*'"S ®"¢ redecorating. The thea-| interrupted By ame 3 a : sit > ? Is } . ‘ fre w be nder the a Orvis yn Barry, Manager of Seb sheets and give me suggestions as |4@¥ after Ist Monday in Nov.) | second Sunday in May a” Pci x : to numbers you would particularly | Every State and Territory except | JUNE 8 aah tei aye The rebe seen in the Meet amaty like to use |Alaska, Dist. of Col. Hawali, Ill.,.| Confederate Memorial Day (in ae Gate, which will probably) re-prints ate aimee eee , Mass., Miss., Ohio, Philippines and Tenn.). e sometime in July, will be an The last one came from { “Naturally every town has|Vt. In Illinois it is a legal hollJUNE 8 nounced later Publicity: tor Sanne local celebrations that are not|day in Chicago, Springfield, East Birthday of Jefferson Davis (in Anotl eatre take ver t rea. ae re-peleeee Mr. Bar national, about which I know| St. Louis, Galesburg, Danville, | Ala., Ark., Fla., Ga Ky La Publix recently was the Liberty ne on the Advertiaing Coa nothing, unless you tell me. | Cairo and Rockford. In Ohio it|Miss., Tenn., Tex., and Va.) Johnsor Te « Was blix Opinton and fad & Musical festivals, music mem-|js a half holiday. In Maine it is| JUNE 11 acquired on June slix-Saeme ory contests, etc. There are so|a legal holiday only as to the; Kamehameha Day (in Hawali ial iineensenenttieatiieminieaiinee ds mus many ways to get the full bene-| courts, which also close on the JUNE 15 | 0 fit from these musical numbers | State Election Day. (bienially, 2nd Pioneer Day (in Idaho) if we co-operate and work toMonday in Sept.) . A LOT TA BOLOGNA! that I am ready and willing at| Armistice Day (Ala., Ariz.,| rest (Tennessee only) : : : all times to give you just what! Ark, Cal., Col.. Fla.,,Hl., Iowa, | JULY 17 The caption to this picture should be taken Dterally you want. |La., Minn., Mo., Mont., Neb., N. J., | Munoz Rivera Day (in Porto ) not as a reflection on the exceptionally effective “When school opens, some of | NCar, N. Dak., Pa., R. 1., 8.) Rieo). ) tation of Paramount's “The Last Command in 4 the schools will have mysic mem-|@*., Tenn., Tex., Vt , Va., and | JULY 24 = ‘aeret 2 ‘ ory contests and I believe you can|Hawaii. In other States by| Pioneer Day (in Utah) ———S—s work with the schools in present-|@°Vrnor’s proclamation only), | AUGUST 1 ' ing some of the musical numbers . NOVEMBER | Colorado Day (in that State that are included in these contests. Thanksgiving Day (last Thurs-| only). As I remember there are seyerai|44Y in Nov. Every State, Terri| AUGUST 13 overtures and musical numbers |‘O'Y and possession except [tah,| Occupation Day’ (in Philip available that were used in several | Where it is observed, though not} pines). of the music contests, but, of |" *he statute books). AUGUST 16 course, these numbers will be dif-| DEC EMBER 235 Anniversary Battle of Benning ferent in each locality and if your Christmas Day (every State,|/ton (in Vt.) local schools are having anything | /@™ritory and possession). like this I will be glad to book one number a week or one number per change, as the case might be, if you will forward me the list of subjects that the pupils are to | study. “Sum mer, with its consequential | drop in business is coming along and it seems to me that by working with the local music clubs, organizations, etc., we can capitalize on some of these numbers and by so doing probably get a lot of people in your theatre who may not have been there before. Other legal or public holidays: JANTARY & Battle of New Orleans (in La.) JANUARY 19 R. E. Lee’s Birthday (observed in Ala., Ark., Fla., Ga., Miss., IN. C., 8. ©, Tenn, and Va.). FEBRUARY 12 Georgia Day (in that State only. Date of Oglethorpe’s landing in 1733). FEBRUARY 14 Admission Day (Ariz,). FEBRUARY Shrove Tuesday (observed ag Mardi Gras in Ala., Fla., and La.), SEPTEMBER 6 Lafayette Day (also the anni versary of the First Battle of the Marne) is not a legal holiday but is celebrated in New York and ten other States. SEPTEMBER 9 Admission Day (in Cal.) SEPTEMBER 12 Defender’s Day (in Md.), OCTOBER 1 ; Missouri Day (in that State's | schools). ) OCTOBER 12 Fraternal Day (Alabama only) OCTOBER 31 Admission Day (in Ney.).