Publix Opinion (Jun 22, 1929)

a3 5 ee. iu eft } rt dnl! bia El Ha eA 2 ’ > & 23 « fehl istied ntl echicare £ ae i ane itt fais PUBLIX OPINION, WEEK OF JUNE 22np, 1929 ae re rca TNE TT |B & K PUBLIX “MERCHANDISERS” HONOR LLOYD LEWIS! When Lioyd Lewis left Chicago for a 6-months tour of | Europe to recuperate from years of hard work as a press-agent in Chicago, the ‘‘gang’’ tendered a banquet the like of which will never be again. Note the menu in the ‘‘ad’’ below. In the half-tone above it, is the B&K-Publix advertising and publicitiy department. The flasks contain fire-extinguisher, and the man resembling Abe Lincoln was a waiter until he drank the fire-extinguisher. He was made up as Lincoln in tribute to Lewis’ book, “‘Myths After Lincoln” which is now a. best seller Mr. Lewis is also the author of several authoritative works on theatre operation recently published in magazines. jjat an WONDER DINNER Qfflicted with PRESS AGENTS } : | | COCKTAIL | Mouths Open at 7 P. M Mouths Open at 7:15 P. MM. 7 | AN AMAZING ORDER OF BALABAN & KATZ A MASTERPIECE IN SEDUCT: IVE SOUND! 1 | ‘SHRIMP’ |/STRAINED GUMBO], Wheat @ Ster Cost Every mouthful.a delight—every spoonful seeth/ wer Tepasee! / ing with red-hot dripping wonder. Youll howl! : casey ‘CHEESE. STRAWS! ]f Breath-taking Cheese straws to fill | your mouth with glorious delight. } | / Come before 7:30 p. mand wait antil the rest ere , . C i . f: W : tic Mammoth, Spectacular, Sensational Morse!: | MIGNON | carpio t’s six foot three and oh, so delicious: DOTATO LLOYD~BROCOLI HOLLANDER } | Produced by Luther : | H. Leopold Spitalny—Served despite you. DES ouths Open at 8:15 P.M Mouths Open at M paths Op AT LAST—LEARN (CTTUCC ~ Parfait Nordica PINCAPPLC SPLENDER And Look What Else! Designed by eae ASSORTED CAKES" of All Imitators: Presented by Different Than the Rest! ) Frank Bering! portons A Juggernau Come in and get hot! Our cool ing plant does not operate. | TO SAY— vs ONE SERVING ONLY —GRAB EARLY! i een — a must or Sa on thins ao a ‘FREE PAGE AD Soe tne atint ying. The movie is) PLUGS HIS SHOW pot frequented merely by # lot of sionable morons, but by) e of all classes. If its appeal) were not general it would not last. | Condemnation of the picture play, therefore, would be an indictment | of all of us who make it what it is. | Mer. John Goring eoreeeeeeres | Director Eddie Kueppers volunwi lteer to popularize this new edi ition by distributing 1,000 free | copies each night on the principal augurated a final baseball extra and Publicity 3| downtown streets. 3 | give them the back pase of the ‘Gentlemen of the 3 edition for Press,’ the eurrent attraction at The page Sithe Capitol Theatre. of the theatre’s busi8 | donated to the theatre was get up ness they are engaged in is: j§)in regular news style and con “Dors Ir Seu. T Ts?” B |teined many good plugs for the SEE §\ capitol Theatre's program, prominently displayed before them so that it hits them in the face no matter what All the paper : { S\had to do for them in return was MACY INSTALLS COOLING PLANT \ IN WN. Y. STORE Quick to appreciate the sound business principle underlying the policy, first started by PublixBalaban & Katz Theatres, of making the marketing place of| merchandise as alluring and comfortable as possible for patrons, R. H, Macy & Co.,; one of the largest New York Department stores, will install a cooling system in their mammoth store. It will be installed in the main floor,and basement ‘ approximate cost of $800,000. rere Here is a good story for you to plant in your local paper. Start by saying that the lure of the cool, comfortable refuge from sweltering summer weather, as enjoyed by the rons of. your theatre, has been definitely recognized by other industries as shown by the fact that Macy is installing a cooling system. This is the first time that a department store has ever installed a system of this kind and it is expected that the summer business, after installation, will be closely watched by other stores throughout the country with a view to following suit. The Macy store stands on a plot} 200 by 1,260 feet at 34th Street and Broadway, the heart of New York’s business district. Each of the two floors to be artifically cooled occupies an area equal to the ground space of the average sized motion picture house. About 20 distinct departments will bene | fit by the fact that shoppers will be made comfortable while making their purchases during the warm weather. ORDERS THEATRE. TICKETS ACROSS | CONTINENT | | Manager Harold Kayes of the | Publix Temple Theatre in Houlton, | Me., received a letter the other day from a Mrs. Margaret Folkins, residing in Everett, Wash., | mote a little institutional adver-| tising. The writer of the letter | || stated that she had resided in | | Houlton five years ago and ha lPlash, a locally prepared house patronized the Temple Theatre. | || Upon moving across the continent, | she had kept in contact with her | }| home town: by a subscription to i \ the local mewspaper. From that source she had learned of the installation of talk| ing pictures equipment in her fa-{§ vyorite theatre. Mrs. Folkin’s par-| ents, an elderly couple living on a| farm on the outskirts of Houlton, is very seldom had an opportunity | to come to town, and requested that Manager Kayes furnish her | with his play dates of. some of the | pres talking pictures, in order) s ig r mmen hem | ithat she might recommend t “THE | {with Special Tinted Slides)—Comic , Duet, | pheus——Approximate Time: 3 } ; | See. When the St. Paul Dispatch in| mediately responded to the letter, | $0.45. \to her parents. Kayés was alert to the good | will angle offered him, and im |replying that he had invited the elderly couple to attend “The | Singing Fool,” which was playing the following week. Furthermore, the trans-continental ticket negoltiations furnished an excellent story for the newspapers. } AIR MAIL TIE-UP Manager Alfred F. Weiss, Jr., derived some excellent publicity on “The Letter” playing at the Publix. Florida Theatre, Jacksonville, Fla., when he tied up with the air mail service, being permitted to use a real aeroplane of the smaller type placarded with s on “The Letter’ which was pulled through the city streets by an automobile. work of radio stations. KAREKAAAR AARON June 11th, 1929 Minneapolis, Minn. Mr. Ben Serkowich,; c/o Publix Opinion, New York City, N. Y. Dear Ben: Somehow or other I have a great deal of difficulty in securing a copy of Publix Opinion y It is the most instructive publication it has been my extreme good fortune to read. I usually start asking for it three or four days before it is due to arrive in town, and the uncertainty of receiving my copy is annoying, to say the least. Would you please put me on the mailing list so that I will receive my copy directly instead of thru my publicity department? Kindest personal regards, H. D. Finkelstein, General Manager FINKELSTEIN & RUBEN EXPLOITS ‘SHORT’ FOR BETTER BOX OFFICE RETURNS Convincing proof of the statement that short subjects have exploitation possibilities is offered by the campaign Geo. Baker gave the Vitaphone subject “A. & P. Gypsies,” when it played the Kirby | Theatre, Houston, Texas. The “A. & P. Gypsies’ are the musical emissaries of the Atlantic and Pacific Tea Company and broadeast weekly over the National Broadcasting Company’s netThis orchestra is a great radio favorite in Houston, and consequently Mer. Baker realized that the appear anee of their Vitaphone act would ereate more than passing interest. The A. & P. chain operates a number of grocery stores in Houston and so Baker experienced little difficulty in arranging 62 window displays which featured the stores’ representatives of the air and the feature motion picture ‘Innoeents of. Paris’ also to be seen and heard at the Kirby Theatre. In addition to the window displays the. 62 stores distributed heralds in all packages the week | which offered him a chance to pro/ preceding the showing of the film. In this way 6,000 heralds got into the homes of prospective patrons. The Vitaphone act was also featured ‘in the A. & P. Weekly organ with a consumer circulation of 6,000. NON-SYNC! | Tentative Schedule of Non-Syne Releuses for June 1929 from the Office of Boris Morros, General Music Director for Publix Theatres. 779 PTVVI LY WEEK OF JUNE 3rd Non-Syne Vocal Novelty: BLUES WHEN IT ‘T GET RAINS,” Sung by Cotton and MorMin. 20 Cost of Slides and Record: | WEEK OF JUNE Nen-Syne Vocal Nevelty: “TM A | VAGABOND LOVER” (By Rudy | Vallee) (Special Tinted Slides) — } Approximate Time: 3 Min. Cost of |Slides and Record: $0.45. WEEK OF JUNE Neon-Syne Voent Novelty: “NOW | TM IN LOVE” -— (Special Tinted | Slides)—-Approximate Time: 2 Min. 150 Seeé—Cost of Slides and Record: $0.45. TENTATIVE SPECIAL RELEASE: “DEEP. NIGHT" Film and Noni Sync. 10th i7ih WEEK OF JUNE 24th Non-Syne Vocal Nevelty: “WE CANOEDLE -—— OODLE ALONG” Comic. (Special Tinted Slides)—Approximate Time: 3 Min. 10 See Cost of Slides and Record: 90.40. TENTATIVE SPECIAL RELEASE: “MY DBAR”—Film—Synchronized, Tentative: “POET AND PEASANT OVERTURE” (With Colored Slides or Film).