Publix Opinion (Jun 22, 1929)

eal t SEASON WITH CAMPAIGN & In order to combat an unem ployment period in La Salle, Ill., a | special exploitation campaign is |. being planned by Miss Madeline Woods, Director of Advertising and Publicity for Publix-Great States Theatres, which might be beneficial to other Publix showmen in coping with a similar situation or any other dull. business period. The plan suggested for exploitation during two week lay off period of the Westclox Company (largest industry in LaSalle) is as follows: men Merchant and newspaper tie up involving distribution of gifts through the theatre and by means of a coupon ticket made up like a railroad ticket. Screen trailer run in advance reading; “Westclox employees attention! Do not fail to obtain your valuable coupon strip ticket to be used during vacation period.” This ticket was made up in a series of coupons each one good for a discount on merchandise, a free meal at the leading Cafe and Two-for-one ticket at the theatre, a free marcel, a free pressing and repairing of clothes, etc. The newspaper cooperates by getting out ads on the vacation stunt and the ‘merchants donate the prizes. Coupons are given away at the theatre during the two weeks vacation. The booking department arranged some good attractions including ‘Nothing But The Truth.” Street ballyhoos will be used and other exploitation stunts, so that 3000 employees that are laid off for two weeks will be attracted eto the theatre—or at least will know that a special effort is being made by the theatre to entertain them. “Business will not be very good, because this lay off is without pay” declares Miss Woods, “but at the same time, it will be better than would be the result if the course of least resistance was taken and the theatre just stood by and accepted a dull period of business.” FOILS FLOOD BY AIR TRIP TO THEATRE Manager G. H. Coats, of the Publix-Saenger Theatre , New Orleans, was quick to exploit the Houston flood for front page publicity in all New Orleans Papers when he arranged to have Joseph Griffin, Irish-American tenor who was booked to appear in his theatre on Saturday, make the hop from Houston by air-plane when the New Orleans train was cut off by the flood. The lead stories of all Papers were devoted to the flood and, included in the story with prominent mention in the heads, or else in a separate column adjoining the flood story, was an account of the actor’s trip, mentioning the name of the theatre, attraction and play date. In this way, everyone who read the paper in New Orleans was forced to take cognizance of the Saenger Theatre and its attractions. “SHOW BOAT” AD TIR Manager D. J. Whyte tied a group of merchants to a doublepage spread in advertising “Show Boat” playing at the Publix Riviera Theatre, Knoxville, Tenn. Every ad On the double page contained questions relative to this great talking and singing production. The first fifty persons sending in : ae (SF i ” & Present time require a | the correct answers were rewarded | *¥¢* holidays. {No mail carried on southbound trip. **Leavo Miami and San Juan on Monday, Wednesday aud pat» 0 ae with a pair of tickets each to gee| Miami Monday, Wednesday an Saturday, ##No mail carried northbound trip, 7 ae Rey, ovel “Show Boat.” *tDaily except Saturday, M, daily via Chicago and. ante plane, yt ur office, for ready reference. Che deri agp it free to ree PUBLIX OPINION suggests that t in offices as a card tional thought apple offers you chotee kly fun budget.” ~ _ Clip this out and paste on a card. Hang it where it’s ha Diioa tac been wade. If you ask, your local Postmaster will oom yo any change is made. The New York Daily Times runs this every ( .. hing to pass ou io iti of planes from your nearest airport, would be a good He Neates dunn ominently displayed. Of course, above it, you'd have a socking good the sunt Theatre “mail gives you quick service that saves your time and money! the Par ye ge f your wee matinee prices, weekdays, if you, come before 5.80 P. M. You ae we disp ieee im the top of the card, so as to suggest that it be hung permanently, on displ i . Inited States to Canada and Y The rate of postage on matter carried by airplane on air routes in the United States, and from 0a I ” 7 ue i 5 5 j F Slé 8 ¢ 4 for the first ounce and 10 cents for each additional ounce or fraction thereof. Miami to “970 bi An¢ To the ' i Ye : Z e me alf ou Dominican Republic, Porte Rico and United States Virgin Islands the rate is 10 cents for 4 ; 9 ccneportation, ts Selle Central and South America the fee is 25 cents for each half ounce or fraction. Such postage includes tré in any mail box, But the hours of collection at ordinary mail hoxes vary. nee or fraction, (Mail for points not on air routes is forwarded by mail trains from nearest air mail station.) ° Services To and From New York (Hours are given in Standard Time) TRANSCONTINENTAL C : ir mail letter be New York daily closing time for day service, 10 A. M. from General Postoffice, and 9 A. M. to a9 4. M| o air “7 bp as mail closes at 8 A. M. and 10:10 ‘A. M.; night service, 6:30 P. M, at General Postoffice and Hudson Terminal Station, an : % . M. : .M.; : boxes, except Sundays and holidays, when mail closes from 4:10 P. M. to 7:10 P. M CHICAGO AND ee eee | CHICAGO—-ST, PAUL—MINNEAPOLIA (Eastern Time) Baad Dewis Read Up : ; SA nd————.. | Yentral Time) phoney "fead Up | 6:10 AM. Iv cyst a : 7 ar. 7:30 PL i * pt AM. 5:40 P.M. | 6 ; M ar Milwaukee iv. 6:36 PA *8:00 P.M. *11:004.M. ly, N. ¥.City (P. R. R. Station) ar. wi eo : pete de ~ + gE ie saa O28 R-M. 916 EM ly. Mew Bronswick (Headey Field) or. 4: RAM. 12:15PM| 8:10 A.M lv, Fond du Lac te 5:20 BM 2:15 A.M 4:20 P.M. ar....... Cleveland, Ohio ...... Wy 28:25 AM, 12:15 PM) 8 os AM We Oshkosh ..lv. 5:05 PM nd i . 12:00 mid 12:00 noon 1-40 AM bs Appleton lv. 4:50PM 2:30 A.M. 4:35 P.M. lv....... Cleveland, Ohio ...... ar. 0:50 P M 10:50A.M.| 9 " M. ar Gree » Bay .lv, 4:30 PAE 8:20AM. 5:20P.M.ar,...... Toledo, Ohio ....... lv. 10:50 P.M. om esOAM Mile ukes ar 6 5PM lv dison fia, 1 5:3 . (Ocntral Time) 9 36 CM ty my ry Ww. 4:00 PM: * . . . ,] a 2 7 + * om > : Liiues os ly. *8:00 P.M. *8:00A.M.) iy ios AM} St. Paul *r. 2:45 P30 5:35 A.M. ; 9:00 Bid: efi eidx cs Chicago, m. 11:40AM ne Minneapolis Iv. *2:30 P M. isco CHICAGO ATLANTA Chignge te San Franc (Central Time) pe 1 "9 OK M. lv Chicago ar. 6:30 7 (Central Time) : 11:05 : M Terre ante lv. 4:20 P th : : PM. 6:00AM.) j5-05 pM fy Evansville .lvy. 3:30 Pt 118:00A.M. *8:00 P.M. lv........ Qhicago, IM. ....... ot ghedabens 10:30 A.M St Louis ar. 3:00 PEI veveeeseee 10225 P.M. ar...... Towa Qity,Iowa ..... 8 alma $:00 AM,| 12:05 Pa le ..iv. 2 ‘] 10:15 AM. ...csesy-+ «+++ Oodar Rapids, Iowa ...... Paasche: 91004) 19 9 1s LA OO A onc pace eee OW 8.8 Joel ei ee 500 . 12:40P.M. 12:30 A.M.ar........ Omaha, Neb. ....... eee Laws A 8:8 1:00 P.M. 1:00 A.M. ly Omaha, Neb. ......-. ar. 12:40 P.M. 12:30AM ’ : e aide wel sl 12:05 A-M : 1:30 P.M, ee eee wees apis Lincoln, Bab. «.-.--; Be 10;00 P.M ‘ 3:30 P.M. 8:15 A.M.ar...... North Platte, Neb. ..... “ae _ (Mountain Time) 4-50 24 5 9:45 PM , : 2:45 P.M. 2:30 AM. Iv..... . North Platte, Neb. ar. ears « . ste ee 4 4:45 P.M. 4:30 A.M. ar...... Cheyenne, Wyo. ..... ly, 1:08 — ‘ pe py | 9:56 pon ; 5:00P.M. 4:45 A4.M.ly...... Chéyenn vee wees OF. (7:80 A. ee Eastern Time) 7:30 P.M. T:15 A.M. .... Rock Springs, Wyo. .... ...---.a ay ol 10:15 A.M ar, Battle Creek tv, 6 1S PM. 9:30PM. 9:80.A M.ar..... GalbTake Oty, Utah ....1v. 4:00AM. 4:00 7. 10.45 AM ar. Sack” “ie ‘sa 11:40 A.M ar... Detroit ‘40 PM! (Pacific Time) hie 9:20 P| 12:00 M. ar ; *. 4:20PM ;: 9:00P.M. 9:00 A.M. ly..... Salt Lake City, Utah ....ar. 2:30AM. 3:80 P (Central Tine) | &@ 11:00 P.M 1:00AM. ..... «++ Biko, Nev. ........ 12:30 A.M. 12:30PM.) 4.55 4 wt iy Kalamas ar, 5:36 PM | 4 ; 5 AM. 1:15 P.M. ar......... Reno, Nev. ........lv. 10:15PM. 10:15AM (Eastern Time 5 pis 9 M aq Hane, Nev. ........0F. 1000 P.M. 10:00AM. 10:40AM ar Lataing ir, S46 PM : 6 1:30AM. 1:30P.M.ly..... Aas . 6:50PM. 8:50AM. 11:25AM. ar Fline ly. 5:05 PMT ge 2:30 A.M. 2:80 P.M....... ¢ _poaewn is tea ra eee e ¢ «yy | 12°55 AM ar... Saginaw ..tv. 4:35 PM | 10: p : .Moar...7, «+ Oakland, Cal. ....... We: Bs m on a ag | OS PM. we... Bay Clty tv. 4.85 Pe ly pus hae pipe ... San Francisco, Cal. ....1v.*7:00 P.M. 1§7:00 A.M SOUTHERN LINES WEA : ~M. : Wa ey aa . ’ Ne York daily -e¢ (time same oo N Salt Lake City—Los Angeles New York ‘6 le service ‘ mR. , 1:45 P.M Read D 19:30PM. *9:10A.M.lv....... SaltLeke City ...... a ge 10:40 AM NEW YORK—ATLANTA ‘ge 2:45 A.M. 2:25 P.M. W......... Les Vegas ........ ar. 10:05 ; “4 , : : . Read Down Read Up ¥/ *7:00 P 97:35 M ( Easter ime) 4:15 P.M. 6:25 P.M.ar,....... LowAngeles ....... lv. 00 4:00 P.M bly Noe York é hy ar, S46 AM BUFFALO—OCLEVELAND CHICAGO—DALLAS 8 a0 P M tv Newark A ep't : 35 aM eet Dhind Read Up | Read Down Bees UP 13:45 PM hs Wechientea ibe 8 aE 1 a (Eastern Time) (Central Time ) 1:02 " 7 WW Ricken od wiv. 128A BT 2] iv tireens o he 1:21? i 7:45 P.M. lv Buffalo ..lv, °2:50 P.M. | *8:00 P.M. lv.... Chicago ...ar. 5:40AM . LM Sve rts <f 9 50 P . #41: peer aig : 100 P.M. Iv.... Moline ...Iv. 4:20A.M C17 AM Atlanta lv. $8.00 P 4:05 P.M. ar, Cleveland ly.$¢12:20 P.M.| 9:00 P.M. M.! 3 , “A:10 AM. ly. Kansas City lv. 1:10AM YT aut AMI SALT LAKE CITY—PASCO. S:15 AM. lv... Wichita ..Iv, 11:10 P.M me at ale | (Pacific Time) ~ / 4:10 A.M. ly.. Ponca City .ly. 10:20 P.M .. ean = fe *9:45 A.M. ly. Salt Lake City ar. 12:50 P.M.| 5:20A.M.ar.... Tulsa ...lv. 9:25PM Ne ty 2PM 1:15 P.M. W. Bolas Idaho Ww. 9:90 AM.| 5:25 A.M. WW... Okla. City . tv. 9:20 Px : F : 4:85 pad ws. Pasco, Wash. lv. *6:00 A.M.| 7:35 A.M.Iv., Port Worth .Iv. 8:00PM Rs 1S P.M. " 1 8:00 A.Mlar.... Dallas ...iv.*7:30 PM " at S08 P SALT LAKE CITY—GREAT FALLS. , > F ue. (Mountain Time) DALLAS—GALVESTON 1:48 Pee T iv. 1:25 PLM s ar \ v.t12-36 M *6:00 A.M. lv, Salt Lake City ar, 6:26 P.M. (Central Time) ATLANTA—-NEW ORLEANS ee er ee, Delis .. or, 1:95 P|. 5 RO AM ee emeea Teme §:20 A.M. lv... Pocatello ..1v, 4:45PM.) gis ae iw Bort Worth .lv. 7:15 P.M 7:10 A.M B me ne te ; +4 4 M 10:40 A.M lv.... Butte ...Iv. 2:10PM.) 9.05 4 ue ty... Waco ....lv, 6:15 P.M 9 \.M Mobile ..iv, 3 33 Pp te 11:25 A.M. ly.... Helena ...lv. 1:26 P.M. 10:50 A.M. ly.... Houston .. iv. 4:45 P.M a \.M.a * Orleans iv, #4 00 PM. 12:10 P.M.ar. Great Falls lIv.*12:30 P.M. 11:30 A.M. ar... Gaiveston ..ly. *4.00 PM ovina i) SALT LAKE OITY—POOATELLO §DALLAS—MEXICO orry " MONTREAL ) ew York bine | (Mountain Time) (Central Time) General Postoffice, andj h. Oo AL MD ge P o Pp ae 10 PF, M te A Dine ar tru 2 40 P.M. at air mail letter Sanne 3:25 P.M, ly.... Ogden ...lv. 9:10 A.M. 8:15 A.M.1 > rhein ny d ait ma rwarded by tr ‘ t -M.ty, Fort Worth ar. 7:15 p M.|from Albany, reaching oo oe aie 5:15 P.M. ar... Poentello ..lv. 7:50 A.M 9:20 A.M. Iv.. +. Waco ..ar. 6G:is py |? M + oo 10:25 A.M. ly... Austin . .ar. 5:10 PM. Northbound Southbound CHEYENNE—PUEBLO 11:20 A.M. ly. San Antonio ar. 4:15 ae (Eastern Time) (Mountain Time) 2:06 P.M. ar. Brownsville ly, 1-25 P.M. tts 7 5A ue — Read Up *5:00 A.M. lv... Cheyenne ,.ar. 7:00 P.M.| *§$:30 A.M. lv, Brownsville ar 1:15 P.M. | PA City car. 14:15 PLM, 6:20 A.M, ly.... Denver ...lv. 6:00 P.M.) 10:00 A.M ar... Tampico ..ly. 10:45 A.M 7:00AM We wark Airport peo ; ar. 12°46 PM | 1:20 A.M. Iy...Col. Springs..iv, 4:50P.M.| 10:30 A.M. lv... Tampico | ar 10:16AM.) 9 io A-M. ar... Albany | ty. $9.48 B M. 7:45 A.M. at..Pueblo, Ool..lv. *4:15 P.M,| 12:45 P.M. ar. Mexico City lv. *7-45 A yy re ALM. iy Albany ..ar. 2:90 Pie y 5AM 11:15 A.M ar Montreal }y 1t12:00 M ” “Daily. {Daily except Sunday and holidays. {Daily except Sunday. Sunday, holidays and day after holidays. *$§Plying {Daily except Monday conditions at th $§ Daily except Sunday, §Conneetion from New -¥ ork made irport 9:46 Pp by transcontinen M. daily except Sundays and Ye leaving Newark A via New Orleans and Houston, 4