Publix Opinion (Jul 20, 1929)

ten Tt, of the and and be a +t pohe hohe po gobo gogo: a4 chehed Gogo hobo hohe dodo bobobogogobodo totes 5 ake Hi S 3f 1 Lal $ il it: 212k 3s: sirable type of news. TWO THOUSAND such community leaders and about | What a chance to crash the pa pers for columns of space and pic-| | tures! mount and Publix: executives—all Capable judges of public reaction ——about the new Paramount product, voiced in the past issue of PUBLIX OPINION, Vince you of the unqualified ex¢cellence of the pictures you will play. vincing noise Paramount jer non-Publix theatres who Paramount pictures and who look upon Publix theatres as models. You will start a conflagration of enthusiasm which wildly over Paramount ON SEPT. 1ST (Continued from page 1) } We have) letters fr¢em of them are from your town! | he unbiased opinion of Para them trained showmen and should con If you make a big and con about this coming product, inevitably, contagion will spread to othplay will sweep the entire country increased profits of Famous Lasky, you your theatre will logically benefitted. , in the = = = = SUNN A MR. FOOLKILLER!! LOOK HERE!! If you were the patient and kindly David J. Chatkin, what would you do in a case like this. Several Publix Managers who were asked to get letters commending Publix theatre policies, and moral educational and entertainment standards of Paramount pictures, sent in, instead, letters saying that ‘talking pictures are okay!" Others ‘forgot’? or were ‘‘too busy.” The list of these is on Mr. Chatkin’s desk for study. Of course taiking pictures are okay. Whether they are or not, you’re going to get ’em and like ‘em! The matter isn’t even in controversy! We thought that was all settled twelve months ago, but apparently the news is either slow in getting to certain managers in whom high responsibility is vested, or else they don’t believe what they are officially told. AUYHEUUIANNSSERA AS PUBLIX OPINION, WEEK OF JULY 20TH, 1929 | DRIVE STARTS OFFER PRIZES FOR EXTENDED RECORD RUNS (Continued from faye 1) them, make suggestions, furnish them with all material necessary /to carry on any campaigns such ‘as stills, displays, information regarding pictures, etc. Start ‘thinking about this TODAY! Begin to accumulate all the in ‘formation you can on these pic“tures, a list of which was run in Remember what “The essence the last issue. Mr. Botsford said: of selling is information.’’ over your back issues of PUBLIX OPINION for valuable hunches that can be used to good advantage now. Do all these things NOW so that you will not be ‘found asleep when the crack of the pistol in this contest yells: ifs GOB ied The complete details of the contest will be printed in PUBLIX OPINION as soon as they are worked out by Mr. Katz and Mr. | Kent. MEET T FRANK HOOKAILO A projectionist and vaudeville booker of long experience, Frank ? Hookailo manager the Wast ington St. Olympi: Theatre, Boston, Mass? brings to his iob a sound knowledgeé¢ of tw of the most importan't phases of the motior picture theatre today Mr Hookailo started in the booth and was employed tor some Frank Hoockalile time as chief projectionist by the Olympia Thea| tres, Inc. Rising rapidly, he became assistant manager of the Scollay Square Theatre and shortly after, manager of this theatre During these years he supervised the projection installations at the ‘Scollay Square the “Olympia,” New Haven, and the “Olympia,” New Bedford. He renovation also supervised the ion of the “Old South” and “Olympia theatres, Chelsea, Mass., He ran the “Old South” theatre with a straight picture policy in the capacity of manager for nine months, becoming manager of the “Washington St Olympia,” Boston in 1921. *He was still there when Publix took over the theatre in 1925 and has carried on the direction of the theatre under the Publix banner ever since é : Prior to his association with the Olympia Theatres. Inc., Mr. Hookailo was manager of the Roxbury, Mass. Zenicon Temple, he for four years where both pictures and 1 He also booked vaudeville for “Washington St. Olympia two years before the present for was introduced. sound policy Pp. P. PEAKES 1 of twen is P ty Pp manager the Park Theatre, Barre, Vt During that time he been able to study whims, Capricious tendencies and psychological reactions of audiences of every conceiveable make-up. The valuable knowledge he has gained is a daily help to him in the management of his he has held for P. P. Peakes theatre, a post orevious to that, Mr. Pe ree managed the Magnet e same city. : LIONEL H. WASSON H: Wa Paramount manager of eatre, Des Moines, Ia., brings to the. direction of his theatre, the combined strength of an educa sson, Th Lionel the ground, theatre experience and a knowledge of the prin contact with Publix was as an assistant to Nate FruLionel] H. Wasson denfeld in| atte €¢ £59 ing the ad| vertising and publicity for the district. His previous theatre experience acquired in managing several stock houses, stood him in good stead and, before long, | he was appointed manager of the “Majestic,” in Des Moines From then on, his rise in the theatre management department *was rapid, being promoted to manage the “Capitol” and finally the “Paramount,” then known as the | “Des Moines.” Mr. Wasson is a graduate of } | Coe College, a member of a num | ber of fraternal organizations and; being a great mixer, is one of the most popular men of the | town. During the war, he served booked | vaudeville. | for | has | the | as a sailor in the U. S. Navy. A. E. HUGHES From theatre porter to man ager is the story of A. E. Hughes’ rise in the a. os world. Hughes is assistant manager of the ‘* P a a ©'s:, Worth, He ed as an assistant porter years ago and has filled every pogition in the theatre all the way up to the top. Mr. Hughes managed e many hers 7 tres or A. E, Hughes South ern Bon-t.-8k+ prises before coming into the Publix fold. For eighteen months, he was & member of the Production Department of Metro Studios and also built programs for several vaudeville circuits. He is an expert musician and wrote musical scores for a number of road shows. tional back| fifteen | | another short period as assistant Pohohepehetepetetepetefemepefetepetoteteteheteteembebeten ohebedetewer ere HE BOYS: Go| 3 PARAMOUNT~ PUBLIX HOUR ON SOON! (Continued from page 1) |}of which was recently purchased iby Paramount. Although not a regular part of | this hour, on Saturday July 27, at 10:30 P. M. the radio fans of the country will have their first chance to acquaint themselves with the calibre of entertainment which is daily ‘presented to Publix audiences when Jesse Crawford, or| Sanist of the New York Para|mount Theatre, and reputed to be the greatest theatre organist of | the country, will broadcast from {the Paramount Studio. Mr. Crawford will broadcast two half-hours a week over station W. A. B. €., the powerful Columbia station in New York City, Saturday night at | | | 20:30 and Tuesday night at 14, | Eastern Daylight Saving Time. The program, consisting of clasisical and popular nimbers, will he broadeast over the entire country by Columbias 535 — station hook-up. A Although the exact hour for the + | regular ParamountPublix hour ef es not as yet been decided upon, y. | the preliminary plans. have al4 {ready been worked out and, from bo eo indications, it is destined te ALBERT T. DONOVAN # | be the a dicges a radio entertainAlbert Thomas Donovan, man& | ee Sed has ei sb i Srated ager of the Ccodman Square | s and rapidly growing inTheatre, | dustry. ae ernie ; The long-famed quality of PubSia eS lix stage shows, which has brought theatre é¢Xto the motion pieture houses such shige eee lentertainment’ giants as Paul are quite a Whiteman, Paul Ash, Ted Lewis, few in PubRudy Vallee, John Philip Sousa ea Flag and his band, Gilda Gray, GerHe: show trude Lawrence and others of business a similar repute, will contribute its Date traits choicest artists to this hour. When kg one adds to this the scintillating attended the | galaxy of stars to be found under St. Francis the Paramount banner, the magDe Sales School in Charities: nitude of this hour, from a purely entertainment and a curiosity as town, Mass., suaging view-point, staggers the where he imagination. Albert T; Donovan ‘ ; was 86 The hour will be so planned graduatec that it will permit tieing in from Boston College High School, took a pre-legal course_ in Boston College and attended Suffolk Law School. Beside this substantial educational background, Mr. Donovan brings to the show business’ a sound business training. He was Purchasing Agent for the First National Bank of Boston, wool salesman for the M. H. Morganstern Co. in Boston and finally entered the wool brokerage business for himself manager of the Central Square Theatre, he was made manager of the Olympia Theatre, Lynn, Mass. From there, he was assigned to the Broadway Theatre. Chelsea, Mass., and later, to his present position. H. S. AMOS ¢ : ; H. S. Amos, manager.of the 3 Ritz Theatre, Macon, Saha ¢ | startec us 1 theatre eX7) sa Takata ience as ~ perticher in} |. Announcement, by Mr. Katz the-Rex {that Walter Immerman has been <i haptig gaye T — in the Balaban & Katzpure. He | Publix organization to the duties was also a ¢/of Division Director, and placed oo owas * in complete charge of the operaand Bijou $ tions of the recently purchased gmeatres in Kunsky-Publix theatres in Degecrbal aeeck troit, was made at the executive a three year | cabinet meeting last week. ap pr en$| Mr. Immerman, who came to ticeship 8S @ |} Balaban & Katz as af : s ; 4 | as a former ne gpa #/executive of General Motors, clerk in the 4 | SWiftly earned his place as manParamount ¢|ager of the “Chicago” theatre, Exchange, * | and was later assigned to the he was apManaging Directorship of the pointed asCar ERED 3 Sistantman¢| Michigan” in Detroit when that ager of the ~|theatre opened. He knows Pub-— gg: cating bo in egg lix operation policies thoroughly, e ollowing year, e was . ae transferred to Greenville as asand a also thoroughly acquainted sistant manager of the “Carowith Detroit, having operated the “nant Pye year ee eae RR “Michigan” for two yearg. pointed manager 0 e Rex thene Pore, Sumter, then going to the He will function under the gen“Strana” and “Plaza” Asheville, eral supervision of Messrs. Barthe “Capitol,” Macon, Ga., and ney and John Balaban and George his present position. Trendle, as well as under the dihope fefepoepededepoded rection of David J. Chatkin. ~~ \ Hotetetoubetehetetiee teow ero ee odes te ok oh orfe-e tert erie oe ithe various Paramount and Publix stars irrespective of their geographical position in relation te each other. For example, the | program might start with an organ solo from New York, then be followed by an act from a Pubiix lunit in Toledo, then by a short monologue by a Paramount star in Hollywood, ete. Because of the Mr. Donovan's theatrical ex| perfect interstation co-ordination perience started when he was aplof the Columbia Broadcasting Potted Seen easton. of the | chain, the audience, of course, yay eatre, oston., iS ; = i training made itecif evident al2 |&cts the program just as smooth| most immediately and, after ily as though it were all coming from the same studio. IMMERMAN GETS NEW