Publix Opinion (Jul 20, 1929)

~ AGAIN,—and AGAIN!! Schneider told Mr. Katz that LETTER” in his division was nt the Big Paramount Program Fite You to Two Lobby Shows REPEAT OFTEN! Here’s something to do Division Director L. EK. one of the most effective of selling the PUBLIX OPINION story and mimeographed circular advising managers to get commendatory letters from pre-view guests, using same in ads, posters and trailers. The principle behind the = idea is, of course, that atten tion of your fellow towns= men is easiest arrested by the unusual treatment of a = familiar and respected name Cigarette companies of internationally “names.’’ You do it by using local “names.” Incidentally, it’s and most satisfactury you to typewrite a threesentence descriptive selling easiest paragraph and get your pre= view guests to simply sign their name, address and occupation to it. Of course, you only use the best known names. You'll never get a more convincing and effective plan than this AHSAN LALLNULA ULNAR NALA —— Cc VERTISING! © column ad for the “Paramount,” Omaha, Wilhelm Co. See story on the Will Make Iced Delicacies and Serré Them to You. All Models on Diepley 1 Radios to Paramount Make Their Bow Patrons . Agree With Thousands That “When You Have an Earl You Own the Air icky, Smart-Cracking ’ ' Drama of Love Making ke Steps Out’ Features Smith and Dale Jack White . “Dear T Th ever comedy team what happens Imagine teacher HOA have = multiplied their sales by use =: noted= for = _. You Can Tune in and The Charles moted Pub to ness, line oi Milwat Pp da in City | vision | ters at go Although onty 40 years of age, Northern Charles ©. rerry 5 tes from August, 1928, when he} assigned was Newman Theatre, Kansas City. | When the ‘‘Royal” opened there) October, he was promoted to} Manager. of 1929, he.was again promoted to District Manager of the Colorado / District. trict Manager of the Northern Di chester, N. Y. PublixBalaban and Katz | “Harding”’ down theatre to employ lobby entertainment. previous male song and piano teams. act is the Harmony Girls who sing and play for outgoing and in coming customers, PUBLIX OPINION, WEEK OF JULY 20rn, 1929 ST LOUIS PARAMOUNTEERS CONVENTION! an r piece of Paramoynt’s Sound-newsreel film illustrates the excellent pnotography our cameramen give us. e — ject is a movie-camera shot of the St. Louis Paramount convention—the only group picture made there. enlargement was made by our laboratory Paramounteers for PUBLIX OPINION, linuweeeaeeeeee== > ala / NEW DISTRICT! MGR. I$ OLD SHOWMAN C. Perry, recently pro District Manager the weight of twenty He was with| Finkelstein and Rubin for a pe-| io of te n| years and Was} treasurer of le-| gitimate stock| and vaudeville} i houses previous} to joining that} firm. During} 1926 and 1927, he was District] Manager for the Saxe Amusement En-| terprises with| headquarters ir} Qu r Perry Wis. kee : experience with Publix} as manager of the} At the beginning} He was assigned as Dis last month with headquarthe Eastman Theatre, Ro LOBBY SISTERS theatre in Chitagowill in history as the first a sister team for __ “WHIRLING AROUND THE PUBLIX WHEEL” of the] City, Iowa, managing both the Capitol and Princess Theatres. Division, including Buf;| MacPike, formerly manager of the Princess has resigned. falo, Rochester and Toledo, brings lix two years experiefice in show busi-| syeceeding Mr. S. B. embracing practically every that varied profession. Mr. Thos. W. Baldridge succeeded Mr. Waite as manager of tne Arcade, West Palm Beach. Harry Herman has been assigned as manager of the Paramount, Cedar Rapids, succeeding Mr. H. D. Grove. Mr. F. C. Stone took over the management of the City Opera | House, Biddeford, during Mr. Rundle’s leave of absence. Mr. L. E. Davidson has been appointed City Manager of Sioux Mr. Mr. W. W. Jackson was appointed manager of the Queen, Houston, Abrams, resigned. Mr. Mike Purcell was appointed manager of the Empire, San Antonio, relieving Mr. Cherry who was temporarily taking charge since Mr. Thatcher’s resignation. Mr. I. R. Waite, formerly manager of the Arcade, West Palm Beach, was assigned as manager of the Queen, Galveston, Texas, succeeding Mr. Sowar, resigned. Mr. H. D. Grove, formerly manager of the Paramount, Cedar Rapids, has been assigned as manager of the Fort Theatre, Rock Island, succeeding Mr. F. O. Slenker. Mr. Slenker’s new assignment will be forthcoming. Mr. L. J. Finske, District Manager over Kansas City and Denver, makes his headquarters. at the Denver Theatre Bldg., Denver, Colo. However, for fast communication—telegrams and long distance telephone calls, Mr. FinskKe can generally be reached as follows: Newman Theatre, Kansas City—Friday, Saturday, Sunday and Monday. Denver Theatre Bldg., Denver, Colo.— Tuesday, Wednesday and Thursday. Mr. L. Newman, formerly manager of Fields Corner, Dorchester, has taken over the management of the Central Square, Cambridge. Following is the mangerical setup for Birmingham, Ala.:— Chas. G. Branham—C.M. Alabame Theatre .. 2... 5s eee eee ees dak TREREPELS ek mine ee a ye Sass Aare es eis St Fritz May Strand HPNGRERES Kk eee Sch a ine Wis Soe ate eset atts #45 Cc. D. Haug Mr. J. Goldberg, formerly manager of the Central Square, Cambridge, took over the management of the Fields Corner, Dorchester. Mr. George T. Cruzen, formerly manager of -the Allyn, Harttord, took over the management of the Olympia, New Haven, Conn., relieving Mr. George Laby, who will act as relief manager over the New England circuit. Mr. E. E. Collins, city manager of Houston, was appointed manager of the Kirby in addition to his duties as City Manager. ; Earle M. Holden is manager of the Fairfax, Miami, Fila. Most of the lobby acts have been The Mr. G. F. Higgins, formerly assistant manager at the Brooklyn Paramount, is acting manager at the Rialto, New York, succeeding Mr. Louis LaRocca, resigned. Mr. George S. Baker, formerly manager of the Kirby, Houston, was appointed manager of the Melba, Dallas, succeeding Mr. H. A. Wolevar,. who has been appointed assistant manager of the Denver,