Publix Opinion (Aug 3, 1929)

Publix Theatres Corporation, ME N THIS ISSUE; RIZE FOR PARADES met are asking you: “Are You Set For eerie prea TE ponrvononapetaneneett id give the answer immediately } ung ask for it! Maybe the home office}: ou now,’ says Mr. Katz set, by all means, get them set this weck _—e«, : Various Parts of The Theatre Where Empoyees and Public Can easily see n?? Who will send prints to all of the newspaper reporters and editors in AENGER CHAI 1§ NOW ALL PUBLIX As we go to press announcement is made that Publix has pur chased 100% control of the fa mous Saenger chain of nearly 200 theatres These theatres are located in the southern states Simultaneously it is announced that E. V. Richards, one of the owners, becomes a new Vice-Presi dent of Publix, in charge of the} circuit he once held part owner-| ship in. Mr Katz, making the an-| noucement, called Mr. Richards one of the finest and most capable} showmen he had ever known. The Saengert personnel will remain intact, since it is the most) expert in show business. SS cther details of ee Oe teal will be announce in the} “nee issue of PUBLIX OPINION| by Mr. Richards eT 1, 2, HAVE YOU SHORTS? WORK? an a IOAVOAONUAREAUDSOESUNNUAAOANELONDEUONULAUPUAONO HEE AABRIONE SMAELOSYDNGSNLIOA61LRMMANDND: SUREODDESNOROAENOSObLaNNNA?T?** i SY ec ere nT CE ETL Coca Guard Against School Re Opening Slump! ead eUNAELAANAACH Evtai tS UAAODESNAAAUEEASHVAGCOSEOUODELSNAOONTOODOOUUDEOEOGULHONeLONUENNGNOOUNIOALIOUEACOTOOLOSREOOOUUSOAUENUEGOEAPOOOAEREDENOOEROOOONANNOONUENGADE OHOSACUAARLAAONUNSEGOOANSALSESODUASEOEORESAOO ENON EET TT LOL ee Auhlix men will doubtless know as ~ iwill be publicly launched this week. will be q part of you, an | develop th | Thousands of | A thousand facts will thu | will make arrangements in adv |in their theatre organization rea | any spec Don’t be caught asleep a SET YOUR BOO IS YOUR 50-DAY CAMPAIG What ean the HOME OFFICE do to help you 3. d get quick action. svronvosnssso oT Seebnen terete neeneeeeenty sanonnn snsnvvvn qecUHTTT HN TTT auHUUNGUOOOUESOOOOUUONONBONOONOROHOGHEEOOOUILE Make Sure Your Staff Reads ALL of Publix Opinion AVADENUAGOODEGUAUEQUAUORBADLANOOOMMUGOEATEGOUIE® No. 57 —~/ The Official Voice of Publix Opinian BU Paramount Building, New York, Week of August 3rd, 1929 “OFF! PARAMOUNT MONTH "ANS START IN PUBLIX THEATRES! AMPAIGN PLAN | HYDeHNNpENNOOASUO NO ENESOANAAET ED PARAMOUNT MONTH! The orders call for 30-record-wrecking gross-days! Mr. Katz wants the kind of records made that will take years to beat! The pictures are available that will do it! We have the manpower in each town that knows how! The time to do it is to have your bookings set NOW, and your 50-day campaign in work now! Send a copy of your advance campaign to Publix Opinion. beouneceeanenysannasnepsattnaneeadesetg Unde) POtT CE THEY Me 2 WARNING GIVEN AGAINST 3 WEEKS OF 2596 LOSSES WHEN SCHOOLS RE-OPEN Are we going to be caught asleep this year on the annual “cut” in receipts due to school re-openings ? Last year, and for every year preceding, show business meekly accepted a 25% cut in its grosses because the re-opening of schoolterms in the fore part of September made matinee business negligible, and reduced night business because parents were interested in the school duties of their children. That 25% represents a painful lot of money, when you consider that it lasts three weeks. It costs all theatres nearly $750,000 “Variety” estimated. Mr. Katz severely censured his entire organization last year, when it was apparent that we had not anticipated it, and were unprepared when we “took it on the chin.” PUBLIX OPINION on page 7, of September 29, 1928 told you about it, and asked you to mark it on your JULY calendar, as something to start worrying about. To make sure youre warned in time, we now repeat it. If you haven’t got an “assignment-book” to keep “futures” in for daily reminder, you’re making the most fatal error a showman can make. If you have, this tip should have been in it. Don’t expect to be reminded on everything, although PUBLIX OPINION does TRY to do it, for you. This year, your anticipated 25% loss will come during PARAMOUNT WEEK, when normally you should do a 100% increase. -Therefore, you’ve got to make ita 125% increase in order to save your face with your seniors. You've got the kind of attractions te do it with, but you've got to figure on school-reopening and conquer that obstacle. PUBLIX OPINION is going to give you some tips and hunches in the next issue on PARAMOUNT WEEK, and one phase will deal with the problem of covering that 25% school-wallop. If you have any ideas, let’s have them now, so we can give them to the ENTIRE CIRCUIT. The best thing you can do is to get your bookings SET | permanently EARLY, and_ start CONVINCINGLY ALLURING advertising NOW, into the homes, and where children congregate. If you properly plan NOW to get behind PARAMOUNT MONTH, MUA UELALATNEOTURUEUTNAN ELUATE EA REET ee TRADITIONS BEGIN: of theater-goers and show“the traditions of Publix, Those traditions d what you are doing now. The heads of the company have permitted, for the Grst time, the official telling of the complete story of the origin and development of Publix. You will see it in the Paramount-Publix issue of “VARIETY” which comes 7 The story reveals all the facts concerning out August /. | ; the birth of a great idea, and the struggles to nourish and at idea during the last five years. That idea has now grown to be of gigantic stature. us who carry the banner of Publix have We may well be What future generations helped to nourish the happy giant. proud, and we are proud. When the “VARIETY” special edition appears on the newsstands, it will be read by everybody in show business, as well everyone who writes of show business for the public. Some of these will read it theroly, and others superficially. From their discussions, will develdp the traditions and myths about Publix—suddenly you will discover the greatest and most intense public interest in Publix you have ever known. Those of us within the organizations of Publix and Para ies closely and carefully. mount will read and study the stor 5 be stored away for future use in anization to greater purpose. Wise showmen ance with newsdealers for adill also see to it that everyone ds each story closely. More, attention of news and editorial writers, he local community would like to-know '§ “PARAMOUNT MONTH!” t the switch on September 1 as by building our org ditional copies for files. They w will call to the ial facts that t and remember. they KINGS FOR FEATURES AND N PROSPECTUS LAID OUT AND IN A ? Tell A.M. Botsford, [jj situation. you'll include covering the school