Publix Opinion (Aug 3, 1929)

AT nessnsesecauesanenstteres eatseneos! soshsnstsasesserparessensreencenmsteesenesmesssasoes satin Neee reer nansess-ssaneseeene “ wprevrrseeer SIT erate sriestnsensnguase ware scencaanssocaiees aon rrestasaspasesesacessonn ate’ REM RAEALA © So Tus iT fad WILL Bel FAKES WIN NO APPLAUSE IN PUBLIX HE pledge of Sam Katz, President of PUBLIX THEATRES CORPORATION has always guaranteed the truthfulness of every officially inspired news item concerning Publix, as well as every paid advertisement. This policy is well known wherever t he press and public have had opportunity to witness the demonstrations of Publix policies. If any executive of Publix should thought lessly or deliberately disseminate false news of any nature about the company, whether it be in relation to a program or an actor or a company policy, he automatically severs his connection with Publix. He knows it, because he agreed to it when he first joined the company. It would be unnecessary for any editor or patron to call attention to falsehood, if such should occur, Publix will see it first and act accordingly. Thus far in the five years of successful operation that has resulted in leadership in the industry, no editor nor any other person Has ever had occasion to disbelieve what Publix says publicly. ‘THE RESPONSIBLE HEADS OF THE COMPANY GUARANTEE THAT THIS CONDITION ‘WILL ALWAYS EXIST. ? hed Paul Ash’s Plane Crash; ° ’ ° Dailies Don’t Believe It (Reprinted from “Variety”) The proverbial wolf cry echoed on a chap that didn’t yell it and influenced the dailies, except Morning World to pass up Paul Ash’s nosedive in plane at Curtis Field, L. L, last week. The press representative for Paramount, yet unaware of the crash, was figuring as planting it but didn’t. Ash, m. c. at Paramount, New The great care with which Publix personnel is selected and trained, for association in the company hanger ; ; . } mae has a ba dy to 6 with other men of high or “Distasteful aven via piane for past two weeks “0° Gk g 3 ne) J ; to get a line on incoming units and repute, as well as the millions of dollars of invested capital that make the Paramount after the New Haven bpening. The trip is made. in 45 minutes with Publix PUBLIX OPINION, WEEK OF AUGUST 3xo, 1929 TUOUOUEREEEPEEEEEEETEEEU EAU REC EEEEOEEEESEEEE TEETER in our properties, are permanent guarantees to the public against imposition or dishonest statements. (Reprinted from Publix Opinion) D . i Fakes! ‘ re: tis -ublix don't want them weather it’s a fake-news story designed to bring cromee ae y0x office, or a fake attraction-——they re undesirabie is Moreover, you can believe PUBLIX OPINLON in the that the perpetrator of a fake in connection with Publix will fare badly as soon as his effort is discovered by Publix, There is plenty of opportunity for truthful enter or news about pictures, stars, stage shows musical person; tre operation, which, if properly presented in their truthful be gladly received by editors Not only is there no necessity fe but Mr. Sam Katz is the authority for the pledge to the pi press generally that nothing untruthful will ever emanate Publix organization with the motive of deceiving the press’ slg dmngeess y PUBLIX OPINION receives a clipping; GF from someone, showing a “clever” fake that broke * : print. Fortunately these usually come from non-Publiz if and when they do come from Publix employees, the same ¢@ not made twice The lifetime endeavor of scores of honest, idealistic who created Prblix, the millions of dollars invested In these are the guarantees of fidelity to the public that have dership to Publix There is nothing clever about ; public confidence so faithfully earned a A “fake — news story is the product of a mind too | dig out a truthful story of equal public interest A ‘fake’ attraction is the product of an inferior showman. VOCUUT EOD OEOOERE EEE Katz Decide heal : i (Reprinted from i} Declaring himself in ¢ i : i ‘ | cord with the complaints Gate ee ee Our business is founded upon honest public perform_||_ liam Van Hoogestraten and EWI ‘ : “ ° . i Franko Goldman, who in to make the trip. ance, both within the theatre and before the public in ; pee Ash started off as usual piloted . P . the to Mayor Walker p ; by Billy Bonor, of the New YorkNew Haven airline. After a few minutes out the plane dropped 1,500 feet on dead stick, with Ash suffering contusions of head and arms but with pilot escaping with minor injuries. Ash refused medical attention and came direct to the Paramount where he was treated and later made his appearance on the stage swathed in bandages, ex press. We will never let that policy change | the night flights of an sites Our policy with the press is to pay for our statements in the advertising columns so that the people will know the responsibility behind the statement. If anything connected with our theatres is considered to be news by the editors, we will gladly tell them the facts, honestly and as completely as is within our power. No Publix employee will ever mis: lead, because he knows he can gain nothing from his em|| Ped. with, a neon-tube | ballyhoo for the Rivoli thes | which disturbed public ay concerts in the Lewissohn and Central Park Mall, Saud president of Publix ordered the fliers to stay The Rivoli (Publix), derbolt,” had hired a tri-motored bombing plane, ¢ oft plaining the accident. However, he but : on its under-wing, n resumed his duties the next day. cing by so doing, instead will doubtless be forced | picture. A honking 101 Funny Dailies Oo resign. The Standard News correspondent sent in the story from the flying field and the. news bureau sent it out, but the dailies tossed it. Stitt is sti i i of , eu ; || Mr. Katz remedied _ a gee er tigen Me being We have honest, ethical advertising men who intelligently and | “Our public policy,” = given the needles by the desk men. willingly co-operate with the reporters and editors. We have no to his staff, “is to always a Some of the same dailies fell all over themselves advertising that’ Clara Bow and Harry Richman would marry. The new Bow picture opened the same week (last week) and someone must make Richman known off Broadway if he is going to have his first picture excite any curiosity. theatres. ee a eee eereneetncaeerosennepennenaanesiaesenseeeinsnin ——$ creceeye 19 2: ea EARP INNIS ELSES IMIG IY MET TTOEN EEE BE SNE GALATI SCANT A oP Ge I RS mn oma 10 NM mA MORN I EN NN Publix employs no press agents or exploitation men of the type that the term “press agent’’ implies. tricksters or racketeers, and will not tolerate them. We want the reporters and editors to have confiderice in Publix and to depend | upon us, just as the 25 million weekly patrons do who attend our ' —PUBLIX THEATRES CORPORATION, __ fii! «"sill’ i I individual (9 | By SAM KATZ, President. tracted eyes to the Wi soared over the G | recently. The The fish-horn ¢ | blend with the } Comcert, and Goldman distasteful advertising, _ | see that it does. not occut 6 | the future,” | A few months ago ated to his sae erate untruthfulness in