Publix Opinion (Aug 3, 1929)

t Hi |i i aii it { i ai sae eoqepeereresesererteerseret Terre er ery nant nat nto e aca cossnananeansnnernenesense oe ncenesssnsenansennes paametet esentnraresrecsssssoseamsoreseneetntn tne 4 : i “VIRGINIAN” PLACES: BEST SOUND | FILM YET © “The greatest at dati picture we have yet made,’ is the way B. P. Schulberg, in charge of Paramount Studios on the West Coast, characterized ‘“‘The Virginian,” Paramount picture starring Gary Cooper, Richard Arlen, Mary Brian and Walter Huston, in a wire which he sent to Mr. Jesse L. Lasky, Paramount’s Vice President in Charge of Production. “Just ran Virginian roughly: assembled in 10 reels," wired Mr. Schulberg, “and without doubt it is greatest sound picture we have) yet made and, true to our expectations, it will undoubtedly make | Cooper one of the most important stars on screen. Comedy and dramatic values enormous with suspense at finish literally terrific!” Mr. Schulberg further stated. that, by careful cutting, the foot-| age could be reduced by one thou-| sand feet but beyond that, he felt, | they would be impairing the value | of the picture and making it less | of a natural sensation than it is.) In. view of his conviction that this | is “a greater ‘Criterion’ picture than any we have yet had,”’ Mr. Schulbere asked Mr. Lasky to ad-} vise him whether this cut would | be satisfactory. Mr. Lasky wired | him that it was. DRESSING TABLE PUBLICIZED | “RED LIPS” __ | Through the co-operation of al furniture store and a department ! store, Manager C. D. Haug was} able to use a\display in his foyer that got a lot of favorable adver-} tising for “‘Red Lips’’ playing at) the Publix Strand Theatre, Bir-| mingham,. Ala. A girl was usually in attendance at the dressing table and bench furnished by the Furniture Company and a.variety of cosmetics on the table, furnished by the depart| mentstore. On the mirror was) pasted a pair of lips while just | above, appeared the name of| Buddy Rogers. ; Just for the Mob; Not for the Swells Publix wilt open a new theatre | Aug. 15 in Newport, R. L, called the Paramount. No special appeal to the society colony will be made as at the; Paramount and Beaux Arts theatres, Palm Beach, where a golden “horseshoe” is maintained for the swells. | Newport’s swanky mob _ will have to rub shoulders with the ordinary citizens. LOCAL SHOW Manager L. Massey, of PublixGreat States Lincoln Theatre, Deeatur, Ill., is sure of two big busi-| ness days a year at no cost to} him by an arrangement with a lo-| eal dancing school which puts on | two shows a year for him at his theatre. Because of the local nature of the event, the papers are always generous with both stories and pictures. ‘Business is always | big. 4 PUBLIX CHOICE “RATI FIED | | | — Publix judgment in the choice of its man-power was again confirmed when Max Mayers, of the service staff of Publix-Broadway Theatre, Newburgh, N. Y., was awarded the $150 Kiwanis World War Prize given each year to that high school student who shows the most marked proficiency in scholarship, athletics, good behaviour and popularity. Mayers intends to use the money toward. paying his tuition at New York University, where he expects | °4 to study engineering while working at the New York Paramount. IN ANCIENT ~ ADAGE suka L. Clark, Florida District Manager, sent the following circular letter to all theatre managers in his territory so that they might be reminded of the catastrophe they had emerged from and the ultimate reaction that. would. eventually arise. During the boom of 1925-26 when people were over-zealous. and ambitious as to Florida’s real estate and general potential possibilities, a drug store bounds; an un expansion. Prices fluctuated to such an extent that actual value doubled and redoubled on paper. As a result of tremendous sums of money being poured into the institutions the curtains closed on a hectic situation where Vie Fleming invited me to see some of the rushes on “THE VIRGINIAN.”” Wait till you see that big cattle drive . . . and hear the bellowing . , . and a thousand and one other Sounds of the out-ofdoors .. . Gary Cooper's voice is one of the best I’ve heard... We at the studio are all hot about this a .Looks better than surere. Ernest B, Schoedsack is off on another trip to parts unknown... Have you been reading of the New “OPINION, WEEK OF AUGUST 3rp, 1929 TH TELL YOUR PATRONS SAYS ARCH REEVE Hollywood Correspondent For Publix Theatres York success of his “THE FOUR | P| FEATHERS?” Several branch managers told me that “THE GREENE MUR i CASE” is better and has) ‘ties than ‘The Foun Murder Case.”” And they saw it in incompleted the St. Louis convention! “CHARMING SINNERS"” shows how a wife can outwit her husband. That’s box-office. Play it from the woman angle. HELEN KANE, whose baby voice boomed the stock of one form at) phonograph record company, ar-| She's were bemoaning their reckless-| a bodyful of pep—and good-lookness and thinking in terms of | ing, too. “what might have been.” and gave up the attempt. Instead | of taking this as . gg good sports, | that was gossiped on street cor i i rf revolving into a more erful and = “4 THE HOUSTON CHRONICLE sounder atmosphere. This | ———— is the natural course of events light bow and the silver lining and | Manager C. T. Perrin met with Pacey 8 firmly in the old adage) { that “all things happen for = fe suecess in advertising “The STAGE WEDDING FOR BIG DRAW ‘Along with ‘the showing of ‘In Old Arizona” one of the ‘first suc-|| cessful all-talking pictures, at the Publix Victory Theatre, Tampa, Fla., Assistant Manager Lee B. Newson had a special attraction in the form of a stage wedding. With Blue Ribbon Month in full swing, Newson wanted to put on some added attraction and the stage wedding was it, The couple was advertised for in the newspapers of which about| ture twelve or fifteen couples respond-| eve Time, the Place and the Girl’ playing at the Publix Sterling Theatre, Greeley, Colo., when he dist tes three different kinds | | of 600 cards were printed reading, “The Time;’’ 500 more reading, “The Place’ and only 50 reading, “The Girl.” These cards were effectively distributed in advance and carried copy relative to the picture,. theatre and play dates as well as a) notation that if three patrons got together and had the three cards, | “Time-Place-Girl,”’ the three cards would be honored at the box office | for three admissions. This stunt created an unusual || /amount of publicity for the pic| in that everyone was asking | everyone else to join one of their ed with the final selection being| free Cc. they could a very popular and nice looking Tampa couple. gather in oo three rather rived at the studios on Monday to | | Start work on “SWEETIE.”’ WANT “AD TIE a oo sssries and eile ob Gane h Wh Jack Chalman rates on this idea. Who'll repeat it? | LORWE STATE Frater merwre noe : ‘Mee. Mee eerie tom te pe fe PB Ore, May . ~ Fesmee peters, 5 pom. # ie | MIGHTY” Aa 5 sala | iam Seeger have just been added ito the cast. | tract players. belie: is the man who asks tor| James Hall is going to be Clara Bow’s lead in “THE SATURDAY IIGHT KID”... .George Bancroft has a fine supporting cast in “THE ‘namely Esther Ralston, W arner Oland, Dorothy Reyier, Morgan Farley, ‘Raymond Hatton and O. P. Heggie ... June Collyer will be Richard Dix’ inspiration. in “THE LOVE DOCRegis Toomey and Mir They're young conKeep your eye on them. Paramount has purchased “DARKENED ROOMS,” by Sir Philip Gibbs and this will be Evelyn Brent's first starring production. With Neil Hamil| ton, Jean Arthur and David Newell in her support. Now is the time for all good hp to start collecting definitions| will “KIBITZER.”’ Here’s one: “ a match, then discovers he’s out) The of cigarettes too.’ The folks around the lot are} paigns to talking about Ernst Lubitsch’'s at with fort ture, “THE LOVE PARADE,” which Maurice Chevalier sings es Jeanette MacDonald; in which Lupino Lane makes laughs and Lillian Roth does some more warm singing. I've listened to the) songs. They're knockouts. ee UP — Eee > tee tee *voter tee @ ly/ = > V = ae | CATALOGUE OF H H] Said hie wad Meas || Record No. Titles ||} 1014 P Lover Come Back To (from The New nF ug Outside 1016 P Carexsing You Makin Whoopee (from Whoopee) 1016 P Sweetheart of Ali My Dreams The Song I Love 1017 P Bye and Bye Sweetheart i] } Deep Night 1018 P On Top of the World Alone (from Innocents of Paris) My Sin 1019 P Louise (from Innocents of Paris) Vagabond Lover 1020 P Celia (from Man I Love) Honey 1021 P Daddy Won't You Please Come Home (from Thunderbolt) Annette F | I've Got a Feeling I'm Falling Annette 1 1022 P When My D oC True (trem the Covesautal te | | pee “if Am I Blue mot (from On With The Show) ps 1028 P Huggable Kissable You T Get the Blues When It Raine