Publix Opinion (Aug 3, 1929)

“LOVE PARADE PARAMOUNT’S OPERETTA, | SOON DUE “The Love Parade,’ the screen’s first original operetta, not a stage operetta photographed, but an absolutely new. type of show—~first a motion picture, second a tuneful musical show, directed by Ernst Lubitscth is now in production. In order to complete the task of producing this new style of picture, Paramount has assembled the biggest names, the best brains and the greatest talent. Maurice Chevalier, the debonair French and American idol, will sing and enact the star role. He will be supported by Jeanette MacDonald, star group of ingenue prima donnas, who has scored hits in such musical favorites as “Boom, Boom,” “Yes, Yes, Yvette” “Angela.’’ Lupino Lane, member of the famous stage family of) comedy phantomimists and acrobats, will supply the bulk of the comedy in this “operetta without a serious moment,’ while Lillian Roth, an Earl Carroll discovery, | more recently featured on the Ziegfeld Roof as a “mean blues warbler’ and who has appeared in | Paramount Short Features, will add to the beauty and harmony of this impending. smash hit. Guy Bolton, celebrated author} of fifty plays and plays with music, including Ziegfeld’s “Sally,” written the Grey, equally well known in mu-| sical cireles supplied the ipries, | Victor Schertzinger, famous as} and . ‘*“Marcheta”’ music. Ernest Vajda, woted Hungarian playwright and scenarist, wrote the story, based on “The Prince Con-} sort,’’ a comedy by Jules Chancel! and Leon Zanrof. Scattered throughout ‘‘The Love Parade’”’ are solos, duets, ensem-/ ble choruses, quartets, and ballet: and chorus numbers, all rendered | beautifully and tunefully. Schertzinger’s scores are comparable to! that of Friml, Herbert, Romberg, | and will,be accepted as such by/! music critics. ; The titles of the principal songs | the world famous composed the piece. each deserving to be called a hit, are: “The Love Parade,’ | “Anything to Please The Queen,” “My Dream Lover,’ ‘‘Paris-Stay The Same,” “Champagne,”, ““Let’s Be Common,” “‘Nobody’s Using it Now,”’ “The March of The Grenadiers’’ and “Gossip.” HI SCHOOL BAND PARADES FOR |} MACON, GA. A parade was used to ballyhoo “Syneopation’”’ when it played the Rialto, Macon, Ga. ; Twenty automobiles comprised Manager Montague Salmon’s parade, each car being bannered with “SYNCOPATION—R I ALT O NOW.” Lead by a peppy high school band on a truck, who played the songs from the picture, the parade created quite a bit of attention in its journey about the city. A music store furnished Salmon with a number of various instruments which he placed on display | in the lobby with signs reading “These Instruments are used in ‘Syncopation’” and gave the play date. Another music store played the musical hits from “Syneopation” during their broadcast on the air and at the conclusion of ‘each number would announce that the picture could be seen at the Rialto. one of fame aon : he was assigned to the “Olym has libretto and eels + * a screen director, and writer a early ; : i ; » in : » ~— ; is h ; in this new Paramount eperne y | ing the years sefved in warfare, when he nearly lost it. He was Fig -o-1-0-o-ene-e-e-e 4-4-0 ET THE BOYS! A. M. ROY _ After completing three years . of college training, A. M. Roy, aie ; present manager of the Tampa Thea tre in Tampa, Florida, join ed the ranks of the many who entered the war. Re turning from the World War, he went into the for eign export business handling ad vertising and # Selling. Soon bing of vil } Vocation, Yr. — Roy turned to t he family A. M. Roy trade, t he show business, being the son of a dramatic critic. He entered the employ of the B. F. Keith Organization in Cleveland, Ohio. He left the Keith forces to enter the second Publix Manager’'s Training School. After graduating from this institution, pia,” as assistant manager, and | later to the Rialto Theatre in New York.» ‘. With the inauguration of a stage band policy at the “Olympia” in New Haven, he was installed as advertising manager of that theatre. Remaining at this theatre for a period of six months. he was brought back to New York and then sent to his present position. Mr. Roy is well trained in both Spanish and French with a sSmattering of Italian. + WILLIAM T. POWELL William T. Powell received his education in the public mont A. knowledge of writing was torial: experi. orial experiWilliam T. Powell e nc e San gained on numerous newspapers in New York and Vermont. Mr. Powell has had a most adventurous life Dprticularly dur a member of the U. Army, Royal Canadian Horse Artillery, Royal a, Corps and served during the Mexican campaign. He was wounded at Tenz in ruary, 1918. His first assignment in the theatrical business was his present one as manager of the Opera Me., im July, 1926. March 1917 and at Ypres in Feb House in Bath, tohofpohehopepeheheheohehehetedetees oe + i “NEW SHOW WORLD” EYEFUL! ieee Ee Down in Atlanta, the Howard Theatre bunch know The “New Show W orld” when they see it. this. Who'll repeat? I, R. WAITE Irwin Richmond Waite, who isa member of the Hlks and Rotary Club of West Palm Beach, Fla., where he is manager of the Arcade and Stanley theatres, is fond of newspaper work, but enjoys theatre management ter. Before his induction into Pu dD Dx, Waite was an usher, doorman and sistant urer of two theatres in Later he advertising I. R. Waite Springfield, Mass. up reportorial and work with newspapers in ford, which lasted for a period of nime years. His first love beckoned and he once more entered theatrical industry by manager of the Community Theatre in Miami Beach, Fla. HH remained at this theatre for five years. He was then transferred to the “Rialto” in Palm to him the becoming he was again transferred, this time to the “Arcade” in the city. Five days later he was also assigned to manage the “Stan ] was transferred to Galveston, Manager since writing paragraph. C. A. GOLDREYER Charles A: Goldreyer. city manager of Chelsea, Mass., and also manager of the Olympia theatre tin lsea the tor op has en assoc ated with the motion plie ture indus the group of atres in pracicall every ection Greater New York. Hea owned a C. A. Goldreyer ' operated the atres in Yonkers. Mt Vernon and Harrison, N. Y. While operating his theatres he dealt with the firm of Sherry & Zukor the latter partner being Mr. Adolph Zukor. Mr. Goldreyer Was the first exhibitor to purchase a feature picture and run it two days The picture was Sarah Bernhardt in “Queen Elizabeth,” which was sold to him by harry & Zukor } An interesting incident of My Goldreyer’s theatrical « xperi« me Was the competition of his "Ss: venth Avenue Playhouse,” a fiveand-ten cent “movie-palace,* with that of the “Regent The Stre.” operated by Sam *“Roxy’ Rothafe! After owning and operating hi numerous theatres throughout New York City, Mr. G iar , entered into thé ranks of Publix is sold in the lobby. like very | bet| Mr. | as| treas| took | New-~| ark, Miami, Springfield and Stam| r with cultural and biological sub | time in amateur theatrical work; |} produced seach. | After a short stay at this theatre | (08 | like, same | ry |} Gas & Texas aa | 1: Be | Joined Publix at the Capitol The oy *Hopet tho bebepepopegeges a good thing | \ Y ALBERT E. FOWLER, JR. Albert E, Fowler, Jr., manager of the Fenway Theatre, Boston, Mass., Was born at New-. buryport Mass, on June_ 11, .1897. Me was graduated from New bur yport High School in 1915 and from Hunting ton Preparatory Sehool, Boston, in 1916. He attended Northeastern College where he A. E. Fowler, Jr, St Udie d Chemical En Mr. Fowler transMassachusetts § Instiand special gineering. ferred to tute of Technology ized in Cheméstry during 19191920 The following year he transferred to Brown University, rounding out his college career jects and was graduated in 1922 with the degree of Ph.B, During his schooling years and in 1923, he spent all available Hetetepopopotogotod amateur playa musical shows, besides actin others. making-up, building and painting scenery and the several and employed as Asst, Sales Mgr. of the Newburyport Electric Company for a and then embarke@l upon a theatrical enterprise by stock company in and in Manchester, Mr. He was time private installing a Lynn, Mass., In March 1925, Fowler Via .Asst. Gordon's Maass., the atre, Alliston, Managership at Olympia Circuit He was then transferred to the Opera House Bangor Me. as Manager in June 1926 After spending two years at this theatre, he was appointed manager of the Fenway Theatre WALTER C. BENSON Walter C jeneon, employee of toot os Hote PotoPototopos the who, due te th acquial tion of that npany by >bii-x be SoSeS< Was then traneferrod te “Haines” rville in April, Mh Augi920 he and hied island as manrier Theatre, re. under the superdivision 1928 when manager > ; Brix kton the Poteet otos *to+ Walter Benson ¢ of Maine ned af henson was “Strand,” in Paw ilieeihdlniaiedibidbiemiadindddteren onan tie a tind ta o$Hobe a PLANE MODELS FOR LOBBY | Teele eet PPehee rensiase Fiying Fool” at the Pair. Fla., gave M. Holden op in hi is hobby! atre in Miami an rw pReA e wit h a dis See gM LCaNiY Aan lobby. : fiving~} cles which | lens giving | Atmosphere to the picture The Pitcairn Air mai cairn Air mail operators loaned are made for display in the lobby i ' ; > model fr hi | ‘odel trom which their planes | The public, knowing this, cen-| too, sathadaddimaianiaaaiadtiniaiceiete Oe tered thé@ir attention about if, A model of the local flying field was arranged for display in the iv indow of a laree music store, and with stills from the Dieture, proved quite an attraction, . cineer 3 ector new pr tory 4 __B Mitenedanevenemectoonsneans:ripensitervessnegs roe ri me) %