Publix Opinion (Aug 17, 1929)

TO i nai nh APY ANSAAYASNAA syihavaeAnsotonnupnanertdet nbn vosvoouaissovo04(9uubneca SOU OOPNOVOOLOO AO RASANNENAOEO OAL EH4AL4D LA NONODOTEOALAHONNOL . |ALYADPYUESESAALDELELYASDONBON EABODOD HG 641945704 sanudQbON EAH aphanG EN 2d) AS OBLATONS ODED AT I MTAY MOREA DETTE APOIO RTT tela x a sige: ammmpanas M3 : f , SL ALA ALTEMESE AES pe SUUCUODETENGEEDOUSOUEDHORGDOORDERAEROTEEOUETS Make Sure Your eet Veneer ne The Official Voice of Publix Publix Theatres Corporation, Paramount Building, New York, Week of August 17th, 1929 RITING TIPS AND BIG PACE, BEST CAMPAIGN HELPS! blems present themselves to you during the last two weeks of August. One is your drive for profits during September ya PARAMOUNT MONTH. The other is your anticipation and correction of the 25% box-office slump that always purst two weeks of September, during school-reopening. The remedy for both problems can be provided in the same camive eg est fied in adding to your advertising budget, it is at this time. You will have the benefit of the newspaper EVER + SOUNDNEWS ON FRIDAY Mr. Katz a 1 Get out a special to Film exchange executives com| Eecsesayhs ¢ iecteget! 2537 parents, plained so bitterly, that an order re : You've | has been issued by Mr. Katz'|s| yay ‘come-on | deleted film, which caused’ tre Murder) oe tn ssu 8 you'll ‘duction, jagainst the recently begun prac 6 an| practice resulted in patched and imendous complaint to the exchange from second-run theatres. | |: \s ‘ ’ ’ ’ re in : \ ‘ i Mr. Katz recognized the justice | " ; YOU! ‘ . complaint, and decided | | and j against the demounting practice Ge EXECUTIVE CABINET WILL TOUR CIRCUIT ON SPECIAL TRAIN, EARLY IN OCTOBER The entire Home Office Executive Cabinet, headed by. Mr. a tour of the in October, according to an an Katz, Mr. Dembow, and Eugene Zukor, will make entire Publix Circuit early R | nouncement made last week. Y Mr. Adolph Zukor and Mr. Sid_ezeeweess . E ney Kent will be the guests of =| of honor on at least a few parts of & and the tour, which will be made ong |@ special train. Distinguished § | representatives of the studio pro& and distribution departR s|ments may also be present R con| Plans for the tour are now bei ad-jing made, and the itinerary and @are-|list of those who will make the |g are (tour, will be announced in a forthDO! coming issue of your PU BLIX | | OPINION “The purpose of the tour is to}; give the men who operate the i theatres a chance to discuss their |f problems first hand,’ Mr Katz ex|% plained. “We plan to achieve, as mal yyineipal result of the tour, a clos-|% Sagueh between the Home oped and the theatres, through a mere | intimate knowledge on our part of | the local problems. : The special train will stop at) key cities in each district, and at | jeast a day will be spent in each place, with possible auto tours of Publix properties in each zone, followed by a general meeting of all | Publix personnel in the zone, for| formal discussions. | Rasa! managers will be given | opportunity to jot down all prob}iems and questions to be taken up at that time through their division chiefs, with depart ment heads con eh) icerned, “sYaTaTa’a’a'ss"s's"a"e's’a'ss rai ata’a’ a LEE ARES TILILIT IIIT LLLIL PLP PILT TILT aa" ° “We. are proud 0 we have the leadershi attitude or one of cockiness. gratitude for the c ganization, and a cons companies, is the sure to manifest. “Despite the fact that Publix holds leadership, our organization is growing, and we want it to grow. We cannot put any obstacles in the way of that progress by permitting a destructive and conceited attitude to alienate the goodwill supplement, or 2 Openanew theatre, lovers were reduced and better ls Ny Bie | crosection effected. er thks iH THE F ACT S AND STORIES IN THIS ISSUE WILL BE INVALUABLE TO REEL A HIT ltacular sensation that was pre|dicted. Mr. Dembow has issued strict orders for close regulation lof sound equipment, and also against deleting these reels. He |has also issued orders that lobby | posters, trailers and newspaper ads sell them vigorously. Emanuel | Cohen, editor of the reel, who supervised the organization of the gigantic task that made it possible, is inundated with’ telegrams and letters from all over | the world, congratulating him | upon the showmanship the new | program feature provides. } | PARAMOUNT-KRESGE TIE-UP Paramount has entered a deal |with the Kresge chain of novelty shops whereby Paramount picture jsongs are delivered to customers in lwrappers containing the name o Kresge, the title of the Paramount song and the picture which inspired FOR ALL OF US! Following the publication of the Paramount-Publix issue of “Variety,” in which the story of Publix and its manpower was told, Mr. Katz, at a meeting of his executive cabinet gave voice to a thought that was instantly commended by his cabinet. ' “The nice things that were said are all very fine indeed,” he declared. “They.are true, in the main points, but that being the case, by the very prominence of the facts, a danger is presented that we must be prepared to combat. “Let no one get a swell-head! f each other in this organization, and p. But let’s not assume a domineering TTR ERA RAR AA DASDASAA SSIES o-operation of each other’ within the ortant bid for the good will of all other | sort of characteristic that we must all be . As individuals, a humility and | <RAAEARAKARARAARRARAARARARARARAR AAD TEEBEAAL LEASED DD LDL EL B.0.BOON Relax tic es sti : A 7 : ) mo yr fil 1. 2 0 > : the fect reels “instead of 1,000 hel ig | Nyse second si ign aan" Departure from slavery of ‘Mr, | Projectionists found that by de3 ] ;O aramount und NN€wsree!! cystom by di i i d d ry , ntr a e | ; : y digging in and under Y |mounting the short reels and mak‘ P “ig 9 a 4|| have been viewed by audiences, in order to m ake progresling them into one big one, change| |s olicy, land are proving to be the spec-| cive ike has end ae amazing new profits in Publix theatres that have switched to Friday as the opening day, according to Sam Katz, president of Publix Theatres. In the case of the largest theatres, benefits have been many, in addition to amazing profit in crease. In the first place, Friday being a generally slow box Office day, with minimum performances, it gives the management a chance to perfect the new show under least pressure. The regular patronage of “opening day fans’’ attend, and lif it’s an unusually good show, it | gets off a day early to a big wordof-mouth start. The Saturday and Sunday schedules, which call for extra performances, do turn away | business anyway, but-under this | arrangement, the shows are letter perfect, with no loss of time. to the word-of-mouth advertising and helps the Monday and Tuesday business. Wednesday is always a I | big night for any show because it’s a “date night’’ like Saturday iB and Sunday. The six day impetus and high momentum carries the show along to good business over Thursday, which being the final day, naturally is the weakest. The Friday opening is now in effect in nearly all Publix theatres except in rare cases where railroadschedules prevent. The experiment was made in scores of towns for many months before it finally was introduced to Broadway. The fact that Publix is fortu 8 | nate in having a steady supply of high standard entertainment, gives all the more impetus to the idea, but even if a weak show. got inte the lineup, the Friday opening. would help it because its bulk business would be in the bag be-— fore its weakness got advertised— In the past, theatres opened on Saturday, or Sunday, for various reasons. Usually the Sunday opening was because it started off the week. Ditto for Monday in towns where Sunday shows are barred, or where break-in dates were needed. The idea of Saturday openings was based on getting the greatest possible crowds earliest, to start off the talk. Friday polishes up this Saturday idea to its maximum benefit.