Publix Opinion (Aug 31, 1929)

anata cee MM CT Seeks New Manageri UTA aT AUTUVUPHU REA T EVA UeOU Ned vantNaRLOageS HUCUAEENAOSONCEUOETA NPT Aap aneRNN silddldads a s CUA aT ce AAs MENYONNANEEE AUN ELEO ALE EAADNDNEYSEDUANSRBEANS SELTERELTECA ASEAN LSS EASES UNE AETHMA ‘Dublix & Opinion Make Sure Your Staff Reads ALL of The Officual Voice of Publix : Publix: Theatres Corporation, Paramount Building, New York, Week of August 31st, AAdODETAASRNDAAO ADORED DA gUUILAATAUAHIENO A HEGED SMa NATN Hea 1 Timber! Fsavean ceri nt! in Publix Opinion MTT ed es No. 59 \MOUNT MONTH IS HERE! HEATRES READY 50M Arpe Br eay arrice ORE STUDENT MANAGERS iG ARE SOUGHT TO FILL NEEDS WE IN FILM HISTORY OF FUTURE EXPANSION Chester L. Stoddard, Director of the Personnel Department for Publix, has been instructed by Messrs.. Katz, Dembow and = 1929 =U WARNING! Managers are urgently warned NOT to enter into any contest connected with the Paramount Studios, either at Long Island or on the West Coast, or the Publix Production Department without first procuring the FULL CONSENT of the Home Office. bi ' HUAN LNA EAL ELE gm keyed up to a point of utmost intensity, | Campaign machinery hitting on all stx | es are ready to start tomorrow on | tio will be the greatest concerted box-office | : : industry has ever known. For, to-mor| on; heralded PARAMOUNT MONTH. | schedule $250 PARADE PRIZE! Two parades every day during 5 ber—as explained in the last issue of PUBLIX OPINION, are being held in scores of cities. Remember, there’s a $250 cash prize for the town that stages the most “parades” during Paramount Month. All reports on parades and other Paramount Month activities should be sent to the Editor of Publix Opinion. Messrs. Dembow, Chatkin, Botsford, Edwards, Stewart, and Serkowich will comprise the award committee. INCLUDES 11 KEY CITIES | According for the executive cabinet itour throughout the circuit in Ocltober announced in the last issue lof PUBLIX OPINION, meetings jwill be held in 7 key to the tentative) cities | | } TYLA A nN rn Hi Recently, a theatre manager staged a beauty contest whereby the winner was to : get a trip to Hollywood with a screen and voice test at the Studio. He did not notify Arch Reeve, Publicity Director of the West Coast Studios, until the contest was well under way. When he did do so, Reeve replied that, as a policy measure, Paramount NEVER | promises screen or voice tests to contest winners.. The reasons are obvious: the girls never make the grade and nothing will iH will results, the girl, the theatre manager, the cooperating newspaper and the local townspeople all feeling that the girl has been the — victim of unjust discrimina YARALUATORUH HU TNSEHSMASA HHT 44) RRL A Hf tion. The matter had to be patched up somehow at inconvenience to the Studio so that the manager might save his face with his local public. It is ALWAYS a safe course of procedure to consult A. M. Botsford, or the Studio, or Home Office representatives BEFORE becoming irrevocably involved in a contest in which you might not be able to deliver the goods. If you don’t, it will mean a bad name for yourself and your theatre in the community where you're trying to do business and the ticket-buyers will fall off as a matter of course. = HAMEL HLL Chatkin, to immediately locate and put to work, at least 50 ‘additional student assistant-managers. The idea behind this order, is to anticipate the needs of probable future expansion of Publix theatres which will require trained manpower ready to serve expertly when called upon. PARAMOUNTPUBLIX HOUR ON SEPT. 21 The long awaited Paramount =| Publix hour will be broadcast for th HNL HNAONHSL AAA the first time over the nation-wide network of the Columbia Broadeasting chain on Saturday night, Sept. 21, between the hours of ten and eleven, Bastern daylight saving time. Following the initial hour, this program will be a regular weekly feature, every Saturday night, at that hour. As announced in a former issue of PUBLIX OPINION, (Issue No. 56, July 20th) this hour will bring the ‘pick of the nation’s talent of stage, screen and radio, assembled through the combined purchasing | power of Paramount Pictures, complying with the order, Mr. Stoddard is doing the very thing that will insure getting the right kind of men. He is asking those already | in Publix, to pass oe gook the word along to man power? | Are you fol-| men they think | lowing his ee ey vee | tion? ; of their experi| 1EEES | ence in the busiCee yu eR) amd hae them write to pik Rae In What about Mr. OChatkin’s idea of JOBROTATION |in your | theatre, to | him. “We want to be sure that we get the kind of new men that will be a credit to those who are already carrying the Publix trademark to higher endeavors,” he | told PUBLIX OPINION. “In addition to men who have had experience in the business we want men between the ages of 24 and 35, who already possess the fundamentals that will make good theatre executives. College men who have had some business experience, and if possible practical Publix theatres and the powerful} experience in newspaper work. Columbia Chain, to the most | obscure backwoods hamlet. The program for the initial hour is now in the process of being formulated, and although the complete details have not as yet been “We want the kind of men who possess personality that will develop under discipline and organi| zation, and at the same time show |initiative, creativeness and reFor these mé€n, | sourcefulness. worked out, it bids fair to be the : Publix offers a career. We want greatest radio entertainment hour} to be sure that we don’t make any that has yet been put on the air. mistakes in getting men that we lthroughout the country and four | others will be visited ove eevee spa strubnt Nanna Penner nevuscmDSEPPPIESERPENRENOAN OTANI >UREERORREREPEY YODER The tentative schedule, by Division Director L E. Schneider, is subject to change. Any changes made will be indieated in forthcoming issues of PUBLIX OPINION The present schedule of meetings of the October trip is: Boston, Tuesday, Oct. A; cago, Thursday, Oct. 3; Minneapolis, Saturday, Oct. 5th; Omaha, Sunday, Oct. 6; Dallas, Tuesday, Oct. 8; New Orleans, Friday, Oct, 11; Atlanta, Sunday, Oct. 13. In addition, stops will be made in Kansas City most of the day Monday, Oct. 7; all day in San io, Wednesday, cate rs Houston and four hours in Beaumont on Thursday, Oct. 10 laid out repeater ts onaneaned —_——— RE-OPENING ATTRACTION! At the re-opening of the Capitol ; etroit, ene. “Paramount,” the picture chosen for the opening attra’. tion has been definitely designate as “The Dance of Life. The exact date of the opening has not *las yet been announced. “J am positive eater will taake a perfect atone tion. for the re-opening, gr sug Mr. Sam Katz in a wire to f: George Trendle, General Manne, of the Publix-Kunsky Theatres. br7p ge inwaetnmee RRL OURAN R ERR RONERREL DO TPE PRY (20 (ONED ELAEUR HELEN! SEPEATREENA? 0/46 Chi| Oct. 9; eight} Mich., under its} . ! The Dance of} READ, STANDING BEFORE MIRROR | Analysis of weekly box office statements in comparison with analysis of manpower in the towns lwhere the box office statements leome from, indicate profit or loss lin direct proportion to the energy and intelligence of the manpower, according to Mr. Katz. “Where you find an operation ithat is a weak-sister, you invari‘ably find the manpower in that town is solely to blame. Where a theatre or town is turning in | satisfactory results, you'll find every Publix employee a wide|awake hard-working, hard-think | ling person. | «were unloading our weaklsister man-power as fast as we Can, land developing the other kind at top speed, to replace it.” PINCUS’ ADDED DUTIES Mr. Chas. M. Pincus will act as City Manager of Council Bluffs in addition to his duties at Omaha, SOMETHING TO NATION WIDE TIE.UP ON WHY BRING THAT UP As a result of a tie-up with the Columbia Phonograph Co., a nation-wide celebration, in the form of a “Moran and Mack Week” will take place wherever the Paramount picture, “Why Bring That Up” with the two Black Crows, Moran and Mack, plays. This picture is one of Paramount’s New Show World. Columbia will send out window strips in two colors to all their dealers which will carry the name of the picture on it. They will provide their dealers with three aifferent sizes of newspaper ads with space left for the dealer’s name and mention of the picture, “Why Bring) That Up.” The size of these ads will be 1 column by 85 lines; 2 columns by 100 lines and 4 columns by 150) lines, The dealers will use these ads at the time when the picture plays in their town and tie in_with the} local theatre on their use. Columbia released. a record on “shoo, Shoo Bogie Boo” and “Do I Know What I'm Doing,” both being | songs from the picture, on A. 23. | ere re e010 e080 +0+218 010-0 20-0 10-8 Oe 2-8 2-6-e-e (Continued on page 3) ANOTHER RECORD WRECKER @ Mr. Nat Holt, California Theatre San Francisco, Calif. August 20, 1929 Dance of Life opened Rivoli, New York to biggest business in history of that house. i personally sat through the picture again with audience and know that this picture is outstanding and should break all records if properly exploited and = advertised. Paramount has huge sum of money invested in this production and I am looking forward to every Division and District: Manager and Theatre Manager making greater contribution than ever before to this picture. T am counting on you to fullest extent. Regards. SAM KATZ. ; : Pere et ee oe ee ee S18 DO1 181 O81 BODO BIO B18 BHO SO1-S OOO HO carry along for a year or two, only